AudioSwim on song to help achieve fair pay for UAE artists

Label services and music distribution company, AudioSwim, is looking to bring the hype to the UAE and help artists jump on the NFT bandwagon. (Supplied)
Label services and music distribution company, AudioSwim, is looking to bring the hype to the UAE and help artists jump on the NFT bandwagon. (Supplied)
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Updated 06 May 2021

AudioSwim on song to help achieve fair pay for UAE artists

Label services and music distribution company, AudioSwim, is looking to bring the hype to the UAE and help artists jump on the NFT bandwagon. (Supplied)
  • Company aims to revolutionize music industry in next 5 years using latest digital technology

DUBAI: Non-fungible tokens (NFTs) – a type of digital asset created to track ownership of a virtual item – have become all the rage with their market capitalization shooting up by 1,785 percent this year alone.

Although much of the conversation has been around art, NFTs are now gaining popularity in the music industry too. In March, the American rock band Kings of Leon released their first NFT album, “When You See Yourself,” generating more than $2 million in NFT sales.

Now, label services and music distribution company, AudioSwim, is looking to bring the hype to the UAE and help artists jump on the NFT bandwagon.

The company is headed by Albert Carter, a label owner, manager, and distributor who has worked in the music industry for the last 15 years.

He told Arab News: “You, as an individual, are non-fungible. Let’s pretend you are an NFT and, yes, you are one of 7 billion people, but there is only one of you. So, if you are a token, the rest of the 7 billion people are the other people on the blockchain (a digital record of transactions made with cryptocurrencies).

“You, as an individual, cannot be replaced in this world. If you place yourself on the blockchain, people will have to purchase you. They won’t be able to purchase another person even if that person has the same name, body type, and more; that person has to be you.”

Applying this rationale to music, Carter said artists could release their songs and give ownership to their fans.

AudioSwim’s role in the equation was to sell a portion of the royalties based on how much of their music artists decided to sell. The company’s distribution platform will allow artists to buy, sell, or trade music royalties with fans on a blockchain-secured platform.

“This allows them (artists) to earn crypto, which can be converted to cash, directly from the royalties paid on the songs from the artist catalog,” Carter added.

NFTs offer several benefits for musicians, including more transparency and a better relationship with fans.

“NFTs also provide a proof of authenticity and copyright protection since all information is verified on the blockchain. The original artists always get paid from any appreciating value on their music,” he said.

The transition to a digital world would not be entirely plain sailing and the mix of cultures in the UAE made it harder for outsiders to understand the local music scene, but Carter noted that the country was already leading the way in blockchain technology.

“With Dubai holding the Future Blockchain Summit, and expected growth of up to $20 billion, it’s an exciting time for any artist looking to take control of their music,” he added.

AudioSwim currently operates in the US, the UK, Nigeria, South Africa, and the UAE, and has plans for further expansion.

“We are looking to take the full-scale label service model global. However, we see the Middle East and North Africa region as our primary focus to empower regional artists first,” Carter said.