JEDDAH: Alia Al-Zubaidi’s passion for design led her into becoming an interior designer. But it was her love of fashion that prompted the setting up of her own business, Alia’s Touch.
Her popular twist on the tie-dye technique has seen her incorporating the design into dresses, abayas, and other personalized, hand-painted items of clothing.
The entrepreneur started out producing custom-made pieces for her customers, but as the process developed, she began selling her designs to stores.
“I particularly like printing my designs on the fabric itself. I buy fabrics from different places such as India, Pakistan, Dubai, and the UK. I source a variety of fabrics from around the world and add my unique touch.
It is my work and my hobby,” she said.
Al-Zubaidi described her style of clothes as “classic-modern” and the paint for her recent tie-dyed designs was imported from India.
“Tie-dyed clothes were not a common fashion in Saudi Arabia, so when I started making them, I was skeptical. However, my customers loved the new designs and wanted to buy them immediately,” she added.
As tie-dye became popular in the Kingdom, Al-Zubaidi noticed other fabrics being sold with the designs printed on them.
“I was hand painting each article of clothing at that time, so each piece was different. The challenge I faced at the beginning of my business was finding outlets to sell my products. Any concept stores, or bazaars were extremely expensive.”
The designer draws her inspiration from many sources including the traditional jalabia (a full-length loose dress commonly worn by Saudi women) and produces trendy prints and patterns for younger people.
Although preferring prints, she is not afraid to experiment with embroidery, laces, and different designs.
“I think the biggest thing that designers struggle with is the high cost of making these clothes. There are limited outlets where they can be sold, and the competition is extremely tough,” she said.
Further details on Instagram @alias_touch