DUBAI: Middle East-based streaming service STARZPLAY is to provide the technical infrastructure to support Lionsgate Play’s expansion into Asia.
The platform’s move into numerous new Asian countries builds on a multi-year deal signed by STARZPLAY with Lionsgate Play India to provide end-to-end over-the-top infrastructure.
As an extension of the partnership and part of the new long-term agreement, STARZPLAY will provide support in delivering a fully managed tech platform using its in-house technology to launch the Lionsgate service in Asia.
Danny Bates, STARZPLAY’s chief commercial officer, said: “The focus on providing a tech platform for Lionsgate India, as it expands to Indonesia, marks the continued growth of our partnership.
“Our cutting-edge technology has been supporting Lionsgate Play in India and we will continue to deliver our in-house tech expertise to support the company as it expands to other markets.
“We are committed to bolstering the online video entertainment industry and partnering with a company sharing the same vision as ours helps to strengthen this ever-evolving dynamic industry,” he added.
STARZPLAY has finalized direct carrier billing integrations with Indonesia’s leading telecommunications players, Telkomsel and Telkom, to offer easy payment options for potential subscribers. The streaming company has also integrated Apple TV+ with the Lionsgate Play platform, allowing Apple TV subscribers in Asia to access Lionsgate Play’s library of content.
Additionally, STARZPLAY has managed integrations with local business-to-business entities that will enable Lionsgate India to develop bundling options with telecom partners. It also developed integrations with Android, iOS, and web-based devices on the direct-to-consumer side.
Amit Dhanuka, executive vice president of Lionsgate India, said: “We are excited to continue our partnership with STARZPLAY as we expand our services across Asia. STARZPLAY’s tech platform solutions and support will be key to us as we expand Lionsgate Play operations across Asian markets.”