PR Arabia National Auto Award kicks off with Mobil as partner

PR Arabia National Auto Award kicks off with Mobil as partner
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Updated 08 September 2021

PR Arabia National Auto Award kicks off with Mobil as partner

PR Arabia National Auto Award kicks off with Mobil as partner
  • PR Arabia organizes the awards event to promote fair competition among the automotive sector players in the Kingdom and the region and to ensure its ongoing development

PR Arabia, a marketing communication agency, has announced the launch of the 9th edition of its annual National Auto Award. Launched in 2012, the awards recognize the efforts of those working in the automotive industry, and encourage companies to offer the best services to help improve overall customer satisfaction.
The launch was announced during a signing ceremony between the Arabian Petroleum Supply Company (APSCO) and PR Arabia, making APSCO’s “Mobil 1” the official partner of the National Auto Award.
Muhammad Islam, marketing manager of Mobil 1 in Saudi Arabia, underlined the importance of this sponsorship, which he said comes within the framework of APSCO and Mobil’s strategy to develop their relationship with the automotive sector.
“The National Auto Award constitutes a public referendum on the preferred cars among consumers and car enthusiasts, and our sponsorship of the award comes within the framework of raising awareness among the public to find out the validity of their choice,” he added.




The (National Auto) award constitutes a compass to determine the direction of the market, and what prompted us to continue it is the confidence, credibility and dynamism it enjoys.
Waleed Karanouh
Executive Director of PR Arabia

A number of awards this year will recognize works related to technologies and software in the automotive sector, in addition to awards for 2021-2022 models and special categories such as media, marketing campaigns, and hybrid and electric cars.

HIGHLIGHT

A number of awards this year will recognize works related to technologies and software in the automotive sector, in addition to awards for 2021-2022 models and special categories such as media, marketing campaigns, and hybrid and electric cars.

Moreover, several awards will honor those contributing to the success of motorsports in the Kingdom, in view of the many achievements made by the country in the past few years as it hosted international events such as Formula 1, Formula E and the world-famous Dakar Rally.
Waleed Karanouh, executive director of PR Arabia and the award’s supervisor, said: “We are proud of the success of this award for the ninth year in a row. We always try to stay informed of the developments in the automotive market in the Kingdom. This is why the award constitutes a compass to determine the direction of the market, and what prompted us to continue it is the confidence, credibility and dynamism it enjoys, in addition to reflecting our strong commitment to partner with our customers in the automotive sector and support services to strengthen the automotive market and related industries in Saudi Arabia.”
Those wishing to vote for their favorite cars and campaigns in this sector can do so on the award’s website. The final results will be announced by October end.
PR Arabia organizes the awards event to promote fair competition among the automotive sector players in the Kingdom and the region and to ensure its ongoing development.
The National Auto Award jury is drawn from a mix of experts in their fields. It typically includes those with auto industry, car racing, and auto market experience and skills. They are committed to the honesty and transparency of the award when selecting the winners who will be publicly announced across media channels.


Report calls for urgent action to tackle hunger crisis in E. Africa

Today, nearly half a million people across parts of Somalia and Ethiopia are facing famine-like conditions. (Save the Children)
Today, nearly half a million people across parts of Somalia and Ethiopia are facing famine-like conditions. (Save the Children)
Updated 1 min 34 sec ago

Report calls for urgent action to tackle hunger crisis in E. Africa

Today, nearly half a million people across parts of Somalia and Ethiopia are facing famine-like conditions. (Save the Children)

One person is likely dying of hunger every 48 seconds in drought-ravaged Ethiopia, Kenya and Somalia, according to estimates by Oxfam and Save the Children in a report published on Wednesday in partnership with the Jameel Observatory, highlighting the world’s repeated failure to stave off preventable disasters.
More than a decade since the delayed response to the 2011 famine that killed more than 260,000 people in Somalia — half of them  children under five — the world is once again failing to avert catastrophic hunger in East Africa. Today, nearly half a million people across parts of Somalia and Ethiopia are facing famine-like conditions. In Kenya, 3.5 million people are suffering from extreme hunger. Urgent appeals are woefully funded, as other crises, including the war in Ukraine, are worsening the region’s escalating hunger crisis.

Donors, development agencies, governments and the private sector must work together with affected communities to prepare and respond to risks, rather than wait for crises to spiral out of control.

Dr. Guyo Roba, Head of the Jameel Observatory

The number of people experiencing extreme hunger in the three countries has more than doubled since last year — from over 10 million to more than 23 million today. This is against a backdrop of crippling debt that more than tripled in under a decade — from $20.7 billion in 2012 to $65.3 billion by 2020 — sucking these countries’ resources from public services and social protection.
The report, Dangerous Delay 2: The Cost of Inaction, examines the changes in the humanitarian aid system since 2011. It finds that despite an improved response to the 2017 East Africa drought when widespread famine was averted, the national and global responses have largely remained too slow and too limited to prevent a repeat today.
“Despite worsening warning signs over time, world leaders have responded woefully — too late and still too little — leaving millions of people facing catastrophic hunger. Starvation is a political failure,” said Gabriella Bucher, Oxfam International’s executive director.
Entrenched bureaucracies and self-serving political choices continue to curtail a unified global response, despite improved warning systems and efforts by local NGOs, the report finds.
The report sheds light on the continued failure of donors and aid agencies to prioritize local organizations at the forefront of the crisis response, which slowed down the response further, even when they were ready to act.
Save the Children’s regional spokesperson for East and Southern Africa Shako Kijala said: “We’re seeing horrific numbers of severe malnutrition with 5.7 million children currently acutely malnourished, including more than 1.7 million who are severely acutely malnourished. And with the UN warning that more than 350,000 could die in Somalia if we do not act, the clock is ticking and every minute that passes is a minute too close to starvation and possible death of a child. How can we live with that if we let it happen again?”
Dr. Guyo Roba, head of the Jameel Observatory, said: “Donors, development agencies, governments and the private sector must work together with affected communities to prepare and respond to risks, rather than wait for crises to spiral out of control.”
Oxfam, Save the Children and the Jameel Observatory are calling for urgent action to tackle the catastrophic hunger crisis in East Africa. To help save lives now, G7 and Western leaders must immediately inject money to meet the $4.4 billion UN appeal for Kenya, Ethiopia and Somalia, and ensure the funding is flexible enough to be used where it is most needed.
Donors must guarantee that at least 25 percent of funds go to local responders at the heart of response. Moreover, governments of Kenya, Ethiopia and Somalia must scale up social protection to help people cope with multiple shocks.
They should invest at least 10 percent of their budgets in agriculture, with a particular focus on smallholder and female farmers, as they had agreed in the African Union Malabo Declaration of 2014.

 


Saudi Gastroenterology Association launches program on inflammatory bowel disease

Prof. Nahla Azzam
Prof. Nahla Azzam
Updated 5 min 29 sec ago

Saudi Gastroenterology Association launches program on inflammatory bowel disease

Prof. Nahla Azzam

The Saudi Gastroenterology Association, in coordination with Janssen Pharmaceutical Companies, owned by Johnson and Johnson, launched the first Inflammatory Bowel Disease Center of Excellence Program, in the Kingdom.
The two-day program was held at Crowne Plaza Riyadh, and drew gastroenterologists from various regions of the Kingdom to discuss the importance of the early diagnosis of inflammatory bowel disease, optimal treatment targets in both Crohn’s disease and ulcerative colitis, therapeutic options for management, and treatment courses for challenging IBD cases.
Aiming to raise awareness about IBD and the management goals for both Crohn’s disease and ulcerative colitis, the program educated physicians about the specific red flags of IBD, and how to build an IBD care team to ensure optimal patient care.
Prof. Nahla Azzam of the Saudi Gastroenterology Association said: “The Inflammatory Bowel Disease Center of Excellence Program is the first in Saudi Arabia. This program was a dedicated course over two days for a group of gastroenterologists and was delivered by eminent speakers from different IBD centers in Riyadh. It aimed to educate physicians about the importance of early diagnosis of Crohn’s disease and ulcerative colitis, to establish a multidisciplinary management approach for IBD patients, and to create a permanent connection with gastroenterologists located outside the major cities of Saudi Arabia. This program will be followed by multiple virtual and physical meetings with the participants over one year.
“The Saudi Gastroenterology Association’s  president, Prof. Majid Almadi, is delighted to launch this national educational initiative in collaboration with Janssen as a key partner in medical education for optimal patient outcomes.”
Mohamed Alquwaizani, general manager of Janssen Saudi Arabia, said: “The cumulative frequency of patients with IBD in Saudi Arabia has been increasing year-on-year. Hence, there is a great need to grow our network of gastroenterologists, surgeons, and nurses in the region, in order to better serve patients with Crohn’s disease and ulcerative colitis in Saudi Arabia. We are committed to helping establish this inclusive network, where we hope great ideas and best clinical practices will be shared, in collaboration with the Saudi Gastroenterology Association.”

 


Thailand showcases halal food offerings at LuLu festival

Thailand showcases halal food offerings at LuLu festival
Updated 20 May 2022

Thailand showcases halal food offerings at LuLu festival

Thailand showcases halal food offerings at LuLu festival

LuLu Hypermarkets across Saudi Arabia are hosting this week the “Thailand Halal Food Festival 2022,” featuring in-store promotions and online offers for more than 500 products from Thailand.

The event coincided with the visit of Don Pramudwinai, deputy prime minister and minister of foreign affairs of Thailand, to the Kingdom from May 15-18.

The festival was inaugurated at LuLu’s outlet in Riyadh’s Atyaf Mall by the visiting minister, in the presence of Shehim Mohammed, director of LuLu Hypermarkets Saudi Arabia. In Jeddah, it was launched by Soradjak Puranasamriddhi, the consul general of Thailand, at the Amir Fawaz branch.

LuLu’s in-store promotion was co-organized by the Royal Thai Embassy and Team Thailand in Saudi Arabia. The event, which is running across all the hypermarket branches in Saudi Arabia from May 15-21, aims to introduce Thai products and cuisine to Saudi citizens and expatriates residing in the Kingdom.

Thailand is one of the most popular tourist destinations in the world, especially among those who appreciate historic architecture, pristine nature, and an abundance of flavorful food choices. As a beacon of cultural diversity, Thailand welcomes all nationalities, races, and religions from around the world. The country has a strong presence in the global halal supply chain as all Thai halal products consumed domestically and internationally are certified by the relevant national Islamic authorities.

Thailand leverages science, technology and innovation to ensure the quality and safety of its food products, reaffirming its capacity as the “Kitchen of the World” in the global food supply chain.

“Thailand is one of the food storehouses of the world and is known for its abundant agricultural produce,” said Mohammed. “Thai food is one of the trending and popular cuisines of the world and at LuLu, we work with suppliers to offer shoppers a wide variety of top-quality Thai goods. All this is being showcased at our Thai festival, which is part of a series of year-round national spotlights that add variety, dimension and excitement to the unique LuLu retail experience.”

Currently, Thailand practices the bio-circular-green economy model, which aims to utilize natural assets more efficiently with the least possible adverse impact on the environment. The key strategic areas are based on Thailand’s economic foundation and strengths namely, food and agriculture; medical and wellness; energy, material, and biochemicals; and tourism and creative economy.

Thailand plans to support innovative agricultural products and methods to enhance productivity and hopes to achieve comprehensive security in the key areas of food, health, energy, employment, and sustainable natural resources and environment. Important best practices and lessons learnt could also be exchanged with Saudi Arabia, as Thailand’s BCG model and the Kingdom’s Vision 2030 are implemented respectively in the years ahead. 


With focus on wellness, Bentayga EBW arrives in KSA

With focus on wellness, Bentayga EBW arrives in KSA
Updated 18 May 2022

With focus on wellness, Bentayga EBW arrives in KSA

With focus on wellness, Bentayga EBW arrives in KSA

Bentley Saudi Arabia is bringing a new focus on wellness to its model range with the launch of the Bentayga Extended Wheelbase — a new grand touring SUV that builds on the strengths of the Bentayga to become a new luxury flagship, extending the latest product range to five models.

The Bentayga EWB is the result of a nine-figure investment by Bentley to create a new model that provides the best rear cabin experience since the British automaker’s legendary Mulsanne model, whilst retaining the Bentley hallmarks of effortless performance, exquisite handcraftsmanship, and endless personalization.

Orders will begin to be taken in June with the first deliveries arriving in February 2023, at Bentley Saudia Arabia’s showrooms in Riyadh, Alkhobar and Jeddah.

“The Bentayga EWB is our first car truly dedicated to the onboard wellness of its occupants. Every Bentley gets you to your destination feeling more relaxed than when you started your journey, and yet with the Extended Wheelbase we’ve been able to go even further thanks to the adoption of world-first wellness technology embedded within our unrivaled interior cabin design. In combination with the incredible skills of the craftspeople at our carbon-neutral factory in the UK, these advances make the Bentayga Extended Wheelbase the ultimate luxury SUV to drive or be driven in,” said Peter Smith, general manager, Bentley Saudi Arabia.

The success of the Bentayga defined and enabled the growth of the luxury SUV market since the first unveiling in 2015. Over the last seven years, the Bentayga has proved its credibility through genuine off-road capability, hybrid technology, record-breaking performance, and bespoke specifications. The Bentayga remains Bentley’s best-selling model and has become the benchmark against which other luxury SUVs are measured.

In 2021, Bentley achieved record sales of 14,659 cars, a 31 percent growth over the previous best from 2020 — and the Bentayga accounted for just over a third of this volume. Feedback from Bentley customers is that design, technology, and performance are the three most important factors on the decision to purchase, with the driving characteristics being the top priority among current owners. In a recent survey, owners also confirmed that 82 percent of them use their luxury SUVs daily, 74 percent in cities and urban environments.

The Bentayga EWB builds on the latest second-generation Bentayga, extending the wheelbase and rear cabin space by an extra 180 mm. With body-in-white changes to the underfloor, side panels, door and roof, Bentley’s design team have ensured the lines and proportions continue to exude style and presence. With a larger cabin space than any other luxury competitor, an emphasis on wellness, and the introduction of the world’s first auto climate and advanced postural adjustment rear seat, extraordinary journeys are guaranteed.

The new Bentayga has won critical acclaim for its dynamic abilities, with its performance on the road and its ride and handling universally praised.


Bupa Arabia named region’s most valuable insurance brand, again

Bupa Arabia named region’s most valuable insurance brand, again
Updated 18 May 2022

Bupa Arabia named region’s most valuable insurance brand, again

Bupa Arabia named region’s most valuable insurance brand, again

Bupa Arabia for Cooperative Insurance has claimed the top spot as the Middle East’s most valuable insurance brand for the second year in a row, according to the latest report by Brand Finance — a leading brand valuation consultancy.

Bupa Arabia has also ranked 10th on the list of the strongest Saudi brands and 15th on the list of the most valuable Saudi brands. Moreover, Tal Nazer, CEO of Bupa Arabia, has been named among the top 20 CEOs in the Middle East.

The report estimated the annual growth in Bupa Arabia’s brand value this year by 8 percent, increasing its value to SR2.49 billion ($664 million).

Nazer said being among the most valuable brands in Saudi Arabia and the Middle East confirms the success of Bupa Arabia’s strategies and consolidates its leadership position in the field of insurance.

He said embracing digital transformation and making it the main focus of the business has facilitated and enhanced its customer service and has contributed to significantly boosting productivity.

Nazer referred to the digital services provided by the company through its mobile application, which offers a set of unprecedented and comprehensive services that transcend regular health care coverage. These services include home vaccination for children, telemedicine and others. Moreover, Bupa Arabia’s Rahatkom program makes the customers’ hospital experience easier and less stressful.

“Bupa Arabia provides outstanding healthcare services to millions of its customers, in line with the objectives of Vision 2030 to improve the quality and efficiency of health care services, as well as the strategic objectives of Bupa Arabia,” the CEO said.

Nazer also attributed the company’s advancing position in Brand Finance rankings to the commitment and efforts exerted by the “Bupa Arabia family,” which include more than 1,800 employees who work day and night across the Kingdom to provide services to customers.

Brand Finance’s annual report for 2022 released in March, listing the most valuable and strongest brands in Saudi Arabia and the Middle East. Every year, the London-headquartered Brand Finance conducts more than 5,000 brand valuations, supported by original market research, and publishes nearly 100 reports that rank brands across all sectors and countries.

Founded in 1996 and with offices in more than 20 countries, the consultancy is known for its highly professional approach to marketing accountability and brand evaluation.