TikTok announces new updates during first TikTok World event

TikTok hosted its first global virtual event, TikTok World, at the end of last month, which celebrated creators and brands. (Supplied)
TikTok hosted its first global virtual event, TikTok World, at the end of last month, which celebrated creators and brands. (Supplied)
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Updated 06 October 2021

TikTok announces new updates during first TikTok World event

TikTok hosted its first global virtual event, TikTok World, at the end of last month, which celebrated creators and brands. (Supplied)
  • Platform introduces new branding, creative and commerce solutions during inaugural event

DUBAI: TikTok hosted its first global virtual event, TikTok World, at the end of last month. The event celebrated creators and brands and announced new tools and solutions to help marketers better connect with their audiences.

President of Global Business Solutions at TikTok Blake Chandlee said during the event that TikTok became the most downloaded app in the world in the last year.

Creators on the platform have produced a “whole new form of communication that’s refreshing, impactful and entertaining, and they’re surrounded by a community that’s changing culture at large,” he said. The cultural shift was evident at the Tokyo Olympics earlier this year when TikTok was the “human social platform,” he added.

When brands join TikTok, they are encouraged to think like marketers and act like creators — especially with 44 percent of users saying they want branded content on the platform to be “fun.” During the event, TikTok made a case for why brands need to be on the platform by citing data showing that 92 percent of users take action after watching a video and 70 percent say TikTok ads are enjoyable.

FASTFACTS

* 46 percent watch TikTok without distractions

* 61 percent say videos on TikTok are more unique than on any other platform

* 70 percent say TikTok ads are enjoyable

* 92 percent take action after watching a video

* 44 percent want branded content to be fun

“TikTok has become one the most beloved platforms by defining a new form of entertainment for huge global audiences. This has massive implications for advertisers, which has shaped our journey so far and will keep guiding our vision for the future,” said Ray Cao, managing director, global head of product strategy and operations.

To further help brands, TikTok announced the following solutions:

TikTok Creator Marketplace, a self-serve portal that allows brands to find a variety of creators to partner with.

TikTok Creator Marketplace API, which enables access to TikTok first-party marketplace data for creator marketing experts — including Whalar, Influential, and Captiv8 — to provide brands with white-glove services to help manage the entire end-to-end process of creator marketing on TikTok.

Open Application Campaigns, which means brands can post campaign briefs to creators across TikTok Creator Marketplace so that they can self-apply and participate.

Branded Content Toggle, a tool that allows creators to mark videos and disclose commercial content.

Customized Instant Page, which is a landing page that loads 11 times faster than standard mobile pages and can be directly created by brands.

Additionally, TikTok also shared measurements and tracking tools such as the Brand Lift Study, in partnership with research consultancies Kantar and Nielsen; ad viewability in partnership with MOAT and DoubleVerify; and an inventory filter that allows advertisers to decide which inventory they want to place their ads next to.

Lastly, the platform announced TikTok Shopping. “Over the years, we have seen the platform evolve into a place to shop and tell,” said Tao Baecklund, director of product management. Users on the platforms like to share specifics on what they’re buying and make recommendations to their audiences — a behavior that emerged organically, explained Baecklund. In fact, the trend led to the hashtag #TikTokMadeMeBuyIt, and videos with this hashtag have amassed 4.6 billion views in 2021.

TikTok Shopping will allow first-party integration, providing brands with an end-to-end commerce experience from uploading products to managing payment and shipping directly from the platform. It will also allow third-party integration from e-commerce partners such as Shopify and Square.

In addition to the new announcements, the event also celebrated creators, artists, small-to-medium businesses, and brands that succeeded on the platform.

“We have witnessed time and time again the important role that brands play in the TikTok experience. We’ve also seen how our community enjoys engaging with the brands they love. So when businesses of all sizes come to TikTok, we're excited to help them connect with their community, market their products, and build their brand in a way they can't do anywhere else,” said Chandlee.


Hia Magazine unveils 'Hia Hub'

Hia Hub logo (Supplied)
Hia Hub logo (Supplied)
Updated 01 December 2021

Hia Magazine unveils 'Hia Hub'

Hia Hub logo (Supplied)

RIYADH, KSA: Driven by its ongoing commitment to excellence, authenticity, and women empowerment, Hia magazine today announced the launch of Hia Hub. A unique experience, Hia Hub will bring to life a series of art, culture, and creative activations, lectures, and exhibitions in Jax District - Riyadh, running from 5- 20 December 2021.

Hia Hub will house a series of exclusive events curated to provide an exceptional experience including:

“Waha” exhibition by Sarah Shakeel: Artist Sarah Shakeel creates a unique artistic experience at Hia Hub through her exhibition “Waha”. Showcasing her renowned style that combines reality with imagination, Shakeel will take guests to a desert scene sparkling with crystals, where a tent covered with Swarovski crystals will display the artist’s creations.

For full details and timings of the exhibition, please visit www.hiamag.com/hiahub

The Valentino Exhibition: A unique showcase presenting Valentino’s new Party Collection. The new collection celebrates the gradual return to life in preparation for the end of year holiday season. A fun collection displayed in a very chic home party setting, which will inspire visitors to rediscover the glamourous couture of these special occasions. Select numbers of fashion students will also be able to visit the Valentino exhibition at Hia Hub to experience the work of this leading fashion house up close.

Hia Hub Talks: Hia magazine has always been a source of inspiration for Arab women on issues of fashion, beauty and creativity. Hia Hub will provide a creative space where inspiring stories are shared, and pioneering dialogues and discussions on issues that resonate with the contemporary woman will take place. Talks will be hosted by regional and global female leaders in fashion, arts and culture, including CEOs of organizations like Threads Styling, Tasami and 500 Startups MENA. The stellar list of participants includes the international model Candice Swanepoel, who will share her thoughts on how core values of sustainability and community empowerment can create positive impact on the environment. Prior registration at www.hiamag.com/hiahub is required to attend all Talks.

Shows, workshops and masterclasses: Guests and visitors of Hia Hub will have a unique opportunity to explore the latest collections and offers, presented in partnership with international luxury brands. Visitors will also have the opportunity to attend exclusive masterclasses and workshops conducted by renowned experts in the design and beauty field, including international stylist Dani Michelle, who works with some of the biggest international stars such as Kendall Jenner and Kourtney Kardashian, and will provide an exclusive masterclass that can be pre-registered through hiamag.com/hiahub.

Another key participant in Hia Hub is Quormoz, a renowned Saudi design house which focuses on heritage and culture to showcase the best of local creative talent.

Mai Badr, Editor-in-chief of Hia magazine said: “The launch of Hia Hub asserts Hia magazine’s ongoing commitment to supporting creativity, art and culture and what these values represent for empowered women. We are immensely proud of our legacy and through Hia Hub we can provide an unparalleled platform to empower women in the region and build ambitious goals to inspire them, showcase their success stories and highlight their achievements.”

Hia Hub will take place in Jax District, D9, Diriyah, Riyadh, Kingdom of Saudi Arabia. Visit www.hiamag.com/hiahub for more details and to register for events.


Fox News host criticized for comparing US chief medical adviser to Nazi doctor

Prominent Jewish groups and the Auschwitz Museum condemned Logan’s comments, describing them as “shameful.” (File/AFP)
Prominent Jewish groups and the Auschwitz Museum condemned Logan’s comments, describing them as “shameful.” (File/AFP)
Updated 01 December 2021

Fox News host criticized for comparing US chief medical adviser to Nazi doctor

Prominent Jewish groups and the Auschwitz Museum condemned Logan’s comments, describing them as “shameful.” (File/AFP)
  • Fox News host and commentator Lara Logan was on Tuesday criticized for comparing America’s chief medical adviser Anthony Fauci to Nazi doctor

LONDON: Fox News host and commentator Lara Logan was on Tuesday criticized for comparing America’s chief medical adviser Anthony Fauci to Nazi doctor Josef Mengele.

During “Fox News Primetime” on Monday the journalist said that people had told her that Fauci did not represent science but rather Mengele, who was known as the Angel of Death for the atrocities he committed while performing medical experiments at the Auschwitz death camp.

During the TV show, Logan said: “What you see on Dr. Fauci — this is what people say to me: That he doesn’t represent science to them. He represents Josef Mengele.

“Dr. Josef Mengele, the Nazi doctor who did experiments on Jews during the Second World War and in the concentration camps. And I am talking about people all around the world are saying this,” she added.

Prominent Jewish groups and the Auschwitz Museum condemned Logan’s comments, describing them as “shameful.”

Meanwhile, the American Jewish Committee called on Logan, 50, to apologize. On her comments it said: “Utterly shameful. Josef Mengele earned his nickname by performing deadly and inhumane medical experiments on prisoners of the Holocaust, including children.

“There is no comparing the hell these victims went through to public health measures. An apology is needed.”

Head of the Anti-Defamation League, Jonathan Greenblatt, said: “There’s absolutely no comparison between mask mandates, vaccine requirements, and other COVID-19 (coronavirus disease) mitigation efforts to what happened to Jews during the Holocaust.”


STARZPLAY hosts ‘House of Gucci’ UAE premiere

STARZPLAY hosts ‘House of Gucci’ UAE premiere
Updated 01 December 2021

STARZPLAY hosts ‘House of Gucci’ UAE premiere

STARZPLAY hosts ‘House of Gucci’ UAE premiere
  • The biographical drama will be available to stream on STARZPLAY after its theatrical release

DUBAI: STARZPLAY, in association with Gulf Films, hosted the UAE premiere of American biographical crime drama “House of Gucci” at the NOVO 7-Star cinema at IMG Worlds of Adventure in Dubai.

The premiere was the first look for select guests before the film’s official release in UAE cinemas. Following its theatrical release, the movie will be available to stream exclusively on STARZPLAY.

Currently, the platform is streaming a biographical documentary about the same story, “Lady Gucci,” via the Discovery+ add-on channel. In the 75-minute documentary, the former Mrs. Gucci, Patrizia Reggiani, tells her story in an exclusive interview.

The latest film “House of Gucci” has a star-studded cast featuring Lady Gaga, Adam Driver, Al Pacino, Salma Hayek, and Jared Leto and is directed by acclaimed director Ridley Scott, known for films such as “Blade Runner,” “Black Hawk Down,” and “The Martian.”

The move marks STARZPLAY’s dominance in the regional streaming market. This year alone, the platform has made deals that saw it enter the Asian market as well as strengthen its foothold in the Middle East through partnerships with Abu Dhabi Media and Turkish content companies.


Google to ban political advertising ahead of Philippine elections

Google to ban political advertising ahead of Philippine elections
Updated 01 December 2021

Google to ban political advertising ahead of Philippine elections

Google to ban political advertising ahead of Philippine elections
  • Move comes amid pressure on social media platforms over their handling of political advertising during the US presidential election in 2020

MANILA: Alphabet Inc’s Google said on Wednesday it will ban political advertising on its platform in the run-up to Philippine elections in May next year to choose a successor to President Rodrigo Duterte.
The move comes amid pressure on social media platforms over their handling of political advertising during the US presidential election in 2020.
Social media platforms have become political battlegrounds in the Southeast Asian nation, with studies showing Filipinos top the rankings globally for time spent on social media.
Election advertisements that promote or oppose any political party or the candidacy of any person or party for public office, would not be allowed to run between Feb. 8 to May 9, 2022, Google said in an update to its political content policy.
The dates cover the period of campaigning in the Philippines up to election day on May 9.
Google said notifications would be sent to affected advertisers about the policy update.
Google has banned political advertising on its platform before, including in Canada’s federal election in 2019 and before an election in Singapore in 2020.
Social media platforms like Facebook have helped strengthen Duterte’s support base, with analysts regarding them as instrumental in his election victory in 2016 and a rout by his allies in mid-term polls last year.
The Philippines will choose a successor to Duterte, who under the constitution is not allowed to seek another term, but will be standing for a senator’s seat.


CNN anchor Chris Cuomo suspended for helping his brother against sexual misconduct allegations 

 In this combination of photos New York Gov. Andrew Cuomo, left, and his brother CNN anchor Chris Cuomo. (File/AFP)
In this combination of photos New York Gov. Andrew Cuomo, left, and his brother CNN anchor Chris Cuomo. (File/AFP)
Updated 01 December 2021

CNN anchor Chris Cuomo suspended for helping his brother against sexual misconduct allegations 

 In this combination of photos New York Gov. Andrew Cuomo, left, and his brother CNN anchor Chris Cuomo. (File/AFP)
  • CNN suspended prime time anchor Chris Cuomo “indefinitely, pending further evaluation” for helping his brother against sexual misconduct allegations

LONDON: CNN suspended prime time anchor Chris Cuomo “indefinitely, pending further evaluation,” on Tuesday after an investigation revealed that he helped his brother, former New York Gov. Andrew Cuomo, defend himself against sexual misconduct allegations.

The investigation, conducted by the New York Attorney General Letitia James, showed “a greater level of involvement” in Cuomo’s efforts to help his brother, Andrew, than previously known. 

Andrew Cuomo had resigned in August after he was accused by various women of sexual misconduct. Chris Cuomo’s efforts to help his brother were widely considered a breach of journalistic ethics in the media industry. 

At the time of Andrew’s resignation, Chris Cuomo had told CNN viewers that he was “not an advisor,” but “a brother.” 

However, the new evidence revealed that Cuomo used media contacts to find out details about the women accusing Andrew of sexual harassement. 

“When Chris admitted to us that he had offered advice to his brother’s staff, he broke our rules and we acknowledged that publicly,” CNN said in a statement shortly after Cuomo’s suspension. 

“But we also appreciated the unique position he was in and understood his need to put family first and job second. However, these documents point to a greater level of involvement in his brother’s efforts than we previously knew. As a result, we have suspended Chris indefinitely, pending further evaluation.”

The documents revealed heaps of emails and text messages that point to the extent of Cuomo’s involvement, particularly with the governor’s staff.

“Please let me help with the prep,” Cuomo texted a senior aide, Melissa DeRosa. “You need to trust me we are making mistakes we can't afford,” he added. 

Another set of messages revealed that Cuomo had texted DeRosa saying “I have a lead on the wedding girl,” a reference to Anna Ruch, a woman who accused Andrew Cuomo of attempting to kiss her at a wedding.