TikTok announces new updates during first TikTok World event

TikTok hosted its first global virtual event, TikTok World, at the end of last month, which celebrated creators and brands. (Supplied)
TikTok hosted its first global virtual event, TikTok World, at the end of last month, which celebrated creators and brands. (Supplied)
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Updated 06 October 2021

TikTok announces new updates during first TikTok World event

TikTok hosted its first global virtual event, TikTok World, at the end of last month, which celebrated creators and brands. (Supplied)
  • Platform introduces new branding, creative and commerce solutions during inaugural event

DUBAI: TikTok hosted its first global virtual event, TikTok World, at the end of last month. The event celebrated creators and brands and announced new tools and solutions to help marketers better connect with their audiences.

President of Global Business Solutions at TikTok Blake Chandlee said during the event that TikTok became the most downloaded app in the world in the last year.

Creators on the platform have produced a “whole new form of communication that’s refreshing, impactful and entertaining, and they’re surrounded by a community that’s changing culture at large,” he said. The cultural shift was evident at the Tokyo Olympics earlier this year when TikTok was the “human social platform,” he added.

When brands join TikTok, they are encouraged to think like marketers and act like creators — especially with 44 percent of users saying they want branded content on the platform to be “fun.” During the event, TikTok made a case for why brands need to be on the platform by citing data showing that 92 percent of users take action after watching a video and 70 percent say TikTok ads are enjoyable.

FASTFACTS

* 46 percent watch TikTok without distractions

* 61 percent say videos on TikTok are more unique than on any other platform

* 70 percent say TikTok ads are enjoyable

* 92 percent take action after watching a video

* 44 percent want branded content to be fun

“TikTok has become one the most beloved platforms by defining a new form of entertainment for huge global audiences. This has massive implications for advertisers, which has shaped our journey so far and will keep guiding our vision for the future,” said Ray Cao, managing director, global head of product strategy and operations.

To further help brands, TikTok announced the following solutions:

TikTok Creator Marketplace, a self-serve portal that allows brands to find a variety of creators to partner with.

TikTok Creator Marketplace API, which enables access to TikTok first-party marketplace data for creator marketing experts — including Whalar, Influential, and Captiv8 — to provide brands with white-glove services to help manage the entire end-to-end process of creator marketing on TikTok.

Open Application Campaigns, which means brands can post campaign briefs to creators across TikTok Creator Marketplace so that they can self-apply and participate.

Branded Content Toggle, a tool that allows creators to mark videos and disclose commercial content.

Customized Instant Page, which is a landing page that loads 11 times faster than standard mobile pages and can be directly created by brands.

Additionally, TikTok also shared measurements and tracking tools such as the Brand Lift Study, in partnership with research consultancies Kantar and Nielsen; ad viewability in partnership with MOAT and DoubleVerify; and an inventory filter that allows advertisers to decide which inventory they want to place their ads next to.

Lastly, the platform announced TikTok Shopping. “Over the years, we have seen the platform evolve into a place to shop and tell,” said Tao Baecklund, director of product management. Users on the platforms like to share specifics on what they’re buying and make recommendations to their audiences — a behavior that emerged organically, explained Baecklund. In fact, the trend led to the hashtag #TikTokMadeMeBuyIt, and videos with this hashtag have amassed 4.6 billion views in 2021.

TikTok Shopping will allow first-party integration, providing brands with an end-to-end commerce experience from uploading products to managing payment and shipping directly from the platform. It will also allow third-party integration from e-commerce partners such as Shopify and Square.

In addition to the new announcements, the event also celebrated creators, artists, small-to-medium businesses, and brands that succeeded on the platform.

“We have witnessed time and time again the important role that brands play in the TikTok experience. We’ve also seen how our community enjoys engaging with the brands they love. So when businesses of all sizes come to TikTok, we're excited to help them connect with their community, market their products, and build their brand in a way they can't do anywhere else,” said Chandlee.


Protect role of ethics in AI future, UAE minister tells Davos

Protect role of ethics in AI future, UAE minister tells Davos
Updated 25 May 2022

Protect role of ethics in AI future, UAE minister tells Davos

Protect role of ethics in AI future, UAE minister tells Davos
  • As a leading country in artificial intelligence, the UAE is working on integrating AI in all sectors of the economy and society

LONDON: The future of the artificial intelligence sector could be threatened by ignorance in decision-making processes, the UAE minister for AI, digital economy and remote work applications has said.

Speaking at a panel session titled “Responsible AI for Societal Gains” at the World Economic Forum in Davos on Wednesday, Omar Sultan Al-Olama said: “We (in the UAE) have signed a strategic agreement with the University of Oxford to send government officials, CTOs and directors to school for an eight-month course to understand what the ethics of AI are, understand good uses of AI and the value of AI.”

He added: “People who are going to be pressing the button on whether to deploy AI or not are people who usually have no idea what ethics mean, what the repercussions are and what the long term implications of these technologies are.”

The session was moderated by Kriss Deiglmeier, chief social impact officer at Splunk.

As a leading country in artificial intelligence, the UAE is working on integrating AI in all sectors of the economy and society.

Al-Olama gave the example of the UAE’s successful vaccine rollout to show how the proper use of AI could produce positive results.

He said that in order to develop AI solutions to problems and improve quality of life, technology should be deployed more often in government “to tailor the government service and make it more proactive rather than reactive.”

Al-Olama stressed the need to form an incentive alignment between all governments to solve problems. “Let’s align the incentives. If we do that, we’re going to have people looking at actual AI solutions that change the world for everyone.”

The panel also featured global AI experts, including Stuart Russell, professor of computer science in UC Berkeley; Joanna Shields, CEO of BenevolentAI; and Vilas Dhar, president and trustee of the Patrick J. McGovern Foundation.


WEF panel discusses what the metaverse is and how it can be regulated

WEF panel discusses what the metaverse is and how it can be regulated
Updated 25 May 2022

WEF panel discusses what the metaverse is and how it can be regulated

WEF panel discusses what the metaverse is and how it can be regulated
  • Three-dimensional, borderless world holds as many opportunities as challenges, Davos forum hears
  • For Meta’s chief product officer Chris Cox, the metaverse is the “next chapter, the next evolution of the internet except it’s the part where it gets less flat”

DAVOS: The metaverse is the new buzzword, but what is it?

Experts at this year’s World Economic Forum in Davos convened in a panel titled “Shaping a Shared Future: Making the Metaverse” to discuss what the metaverse is, how to build it and, most importantly, how to regulate it.

For Meta’s chief product officer Chris Cox, the metaverse is the “next chapter, the next evolution of the internet except it’s the part where it gets less flat.” It is a way of describing the internet’s transition into a three-dimensional environment, he said.

On the other hand, “For me, the metaverse was this idea of a place that was somehow simulated on computers that were connected by the internet,” said Philip Rosedale co-founder of High Fidelity and founder of Second Life, a metaverse that allows people to create avatars of themselves and lead a “second life” in the virtual world.

Much of the metaverse’s perception seems to be centered around virtual reality. But, truly, the metaverse is “a seamless integration of your digital and physical worlds,” said Peggy Johnson, CEO of Magic Leap.

That sentiment was echoed by Omar Sultan Al-Olama, Minister of State for Artificial Intelligence, Digital Economy and Remote Work Applications, Office of the Prime Minister of the UAE.

“We can (now) imagine a new paradigm between the virtual and the physical, which is augmented reality and create a bridge that we could never have imagined in the past,” he said.

The metaverse’s ambition to be a borderless, unifying space for people around the world makes it particularly challenging to regulate, given that every country has its own rules.

“There are different types of risks that we need to pay attention to,” said Al-Olama.

Some of the risks relate to financial transactions or scams that exist between the physical and virtual worlds, while others are more extreme, such as violence in the metaverse, which can be even more terrifying than violent content that currently exists in the digital space.

Al-Olama added that there needs to be a nongovernmental body, such as the UN, that sets standards.

Cox agreed, saying: “We’re already managing, as are most internet companies, the reality that you want companies to have their own community standards, but (we) also recognize that that exists in tension with national laws and in some cases, as we’re beginning to see, state laws.”

With most things in life, be it work or university, people receive some sort of orientation. However, that has never been the case with the internet, Al-Olama said.

“There needs to be a way for us to orient people” on how to use the internet, and this should be part of a child’s basic education in every school in the world, he said.

“Certain business models made sense for the internet and social media. For the metaverse, we need to actually take them to the next level.”


MBC Group, BitOasis partner to launch crypto education across MENA

MBC Group, BitOasis partner to launch crypto education across MENA
Updated 25 May 2022

MBC Group, BitOasis partner to launch crypto education across MENA

MBC Group, BitOasis partner to launch crypto education across MENA
  • UAE-based BitOasis has become the region’s largest crypto trading platform, recording over $4 billion in trading volume to date
  • As part of the partnership, BitOasis will launch region-wide crypto education initiatives that will be featured across MBC Group’s portfolio of TV channels and digital platforms

DUBAI: MBC Group has signed a strategic partnership with crypto-asset trading platform and virtual asset service provider BitOasis to drive customer awareness and adoption.

“We’re witnessing the fast speed at which our region is embracing and adopting the blockchain and Web 3 technologies. Seeing as how cryptocurrencies are essential to this ecosystem, we see this partnership as a natural progression as we usher in this new era,” said Fadel Zahreddine, group director of emerging media at MBC Group.

UAE-based BitOasis has become the region’s largest crypto trading platform, recording over $4 billion in trading volume to date. As part of the partnership, BitOasis will launch region-wide crypto education initiatives that will be featured across MBC Group’s portfolio of TV channels and digital platforms.

The MENAT region’s cryptocurrency market grew by 1500 percent between July 2020 and June 2021, according to The Chainalysis 2021 Geography of Cryptocurrency Report. 

“In countries like the UAE and Saudi Arabia, crypto assets are steadily going mainstream due to early adoption by tech-savvy Millennial and Gen Z retail investors, but a massive majority across the region still do not have a good understanding of this emerging asset class,” explained Ola Doudin, CEO and co-founder of BitOasis.

For example, 18 percent of Saudi residents are currently trading in crypto while 21 percent in the UAE intend to invest in it in the next year, according to a YouGov survey.

Doudin said that the company has an “obligation” to address the gap by ramping up efforts “to ensure consumers are aware and educated about investing in crypto across our region whilst offering the simplest and most accessible way to invest.”

“Our goal is to bridge the crypto knowledge gap, and our partnership with MBC will help us realize this goal,” said Srinu Chowhan, vice president of marketing and growth at BitOasis.

He added: “BitOasis’s crypto awareness initiatives will help demystify blockchain and crypto assets, and MBC’s media platforms will play a key role in ensuring this educational content reaches across the region.”  


TikTok partners with INJAZ for its Future Jobs Initiative

TikTok partners with INJAZ for its Future Jobs Initiative
Updated 25 May 2022

TikTok partners with INJAZ for its Future Jobs Initiative

TikTok partners with INJAZ for its Future Jobs Initiative
  • Program aims to prepare young people for jobs in emerging industries

DUBAI: TikTok has partnered with INJAZ, the non-profit organization for education and training in workforce readiness, financial literacy and entrepreneurship across the Arab world.

The partnership, which was launched today, aims to raise awareness of the Future Jobs Initiative program. The collaboration will see TikTok leverage its community to empower the region’s youth by preparing them for future jobs in the fields of artificial intelligence, product development, green economy, and people and culture, among others.

“At TikTok, we aim to help communities thrive and inspire the new generation of entrepreneurs and changemakers to be active and pursue their dreams,” said Talal Al-Fayez, head of public policy, TikTok, Middle East, North Africa and Turkey.

“Through our partnership with INJAZ, we are able to do so in a tangible way by bringing more awareness to the jobs of the future, encouraging youth to explore these growing and lucrative fields,” he added.

The short-form video platform has brought together experts from companies such as Microsoft, McKinsey and MetLife to create a series of informative and easily digestible videos that will be available on TikTok.

These experts will share their personal journeys and insights, aiming to inspire young people to pursue future jobs that are currently growing in demand.

Fifty-one percent of MENA youth feel that they lack the work experience necessary to find employment. Yet, by 2040, an estimated 127 million young Arabs are expected to join the MENA workforce, according to a recent study conducted in collaboration with Oliver Wyman, said Akef Al-Aqrabawi, president and CEO, INJAZ Al-Arab.

The non-profit is “committed to enabling the next generation of entrepreneurs,” and the partnership with TikTok will enable INJAZ “to connect directly with today’s youth, providing them with the knowledge needed to navigate their futures,” he added.


BBC News channel apologizes after calling Manchester United ‘rubbish’

BBC News channel apologizes after calling Manchester United ‘rubbish’
Updated 25 May 2022

BBC News channel apologizes after calling Manchester United ‘rubbish’

BBC News channel apologizes after calling Manchester United ‘rubbish’

DUBAI: The BBC has issued an apology after a message appeared on the news channel’s ticker that read “Manchester United are rubbish.”

The text appeared at the bottom of the screen during a tennis update on Tuesday morning. Later the same day, BBC News presenter Annita McVeigh apologized for the error.

“I hope that Manchester United fans weren’t offended by it,” McVeigh said. She explained that the error occurred because someone behind the scenes was learning how to use the ticker.

“They were just writing random things, not in earnest,” she added.

That does appear to be the case as the ticker also featured the text “Weather rain everywhere.”

The incident and the apology have gone viral on social media, with many users commenting on how the BBC only apologized to the fans and not to the club itself.