DUBAI: Middle Eastern food and lifestyle TV channel Fatafeat is to launch its first-ever podcast series in an exclusive collaboration with global audio streaming service Deezer.
Through the partnership deal, Fatafeat — which is part of Discovery Inc. — and Deezer aim to provide a high-quality food-related podcast in the region celebrating the best of Arabic cuisine.
Mazen Abdallah, Deezer’s director of international brand partnerships, said: “Our promise to our users has always been offering the largest and most diverse library in the region. We want to make sure our listeners can find all interesting content on Deezer, from music to self-help, history, business, or cooking.”
The podcast series, which will be available for streaming across the Middle East and North Africa region, will see new episodes dropping weekly featuring recipes, talk shows, songs, and comedy news.
Layla Tamim, head of ad sales and brand partnerships for the MENA region at Discovery Inc., said: “We are driven to help spur people’s passions. With food being such an integral part of Middle East life, we are extremely excited to announce our latest partnership between Fatafeat and Deezer.”
The first episode will go live on Dec. 20.