Egypt launches winter 2022 tourism campaign

Egypt launches winter 2022 tourism campaign
The social media campaign, titled “Sunny Christmas,” will target tourists from the UK, Germany, Ukraine, Italy, France, Russia, and the US. (@TourismandAntiq)
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Updated 26 December 2021

Egypt launches winter 2022 tourism campaign

Egypt launches winter 2022 tourism campaign
  • The social media campaign, titled “Sunny Christmas,” will target Western tourists
  • The campaign also aims to promote domestic tourism

CAIRO: Egypt’s Ministry of Tourism has launched an online campaign to promote the country’s top travel destinations for winter 2022.

The social media campaign, titled “Sunny Christmas,” will target tourists from the UK, Germany, Ukraine, Italy, France, Russia, and the US.

Amr El-Kady, head of the Egyptian Tourism Promotion Board, said that the launch of the campaign coincides with Christmas and New Year’s Eve celebrations in Western countries.

The campaign also aims to promote domestic tourism and encourage Egyptians to spend the holidays, New Year and Christmas in Egyptian tourist destinations, he added.

El-Kady said that through a short film and illustrated content, the campaign showcases the archaeological and natural elements of Egyptian tourist destinations, including warm weather, scenery, ancient relics and diverse tourist activities.

 

 

Lamia Kamel, assistant minister of tourism and antiquities for marketing and promotion, said that the campaign was launched on popular websites and social media, including Facebook, YouTube, Instagram, Snapchat and TikTok.

The ministry is keen to use modern promotional means to reach a larger number of people around the world, Kamel added.

Social media promotion also provides the ministry with the ability to measure reach, she said.

Suzan Mostafa, director general of planning and follow-up and head of international campaigns at the Egyptian Tourism Promotion Authority, said that promoting tourism through social media using photos, videos and written content is an essential part of the ministry’s marketing strategy, and that social media pages are inspiring travelers to discover Egypt.


New Lonely Planet guide shines a light on Britain’s hidden Muslim heritage

New Lonely Planet guide shines a light on Britain’s hidden Muslim heritage
Updated 01 October 2022

New Lonely Planet guide shines a light on Britain’s hidden Muslim heritage

New Lonely Planet guide shines a light on Britain’s hidden Muslim heritage
  • ‘Experience Great Britain’ is part of publisher’s range of ‘anti-guidebooks’
  • It offers ‘really diverse experiences for visitors,’ contributor Tharik Hussain says

LONDON: A new Lonely Planet guide to Great Britain features an entire chapter on the country’s little-known Islamic heritage, which stretches back more than 1,200 years.

Published this month, “Experience Great Britain” is part of the publisher’s range of “anti-guidebooks,” so-called because of the unique local perspectives they offer travelers.

The guide to Britain has sections and essays titled “Legacies of Empire,” “Bristol’s Black History,” “An Other London” and “Hidden Muslim Britain,” all of which seek to shine a light on the nation’s marginalized cultures and their stories.

Tharik Hussain, the Muslim author of “Minarets in the Mountains: A Journey Into Muslim Europe,” which explores the continent’s indigenous Muslim cultures, contributed to the new travel guide.

 

 

“I think it is wonderful to see mainstream guidebooks like this finally going out of their way to include such really diverse experiences for visitors,” he said.

“So often, writers like me are brought onto such projects to tick a box and create the impression there are diverse perspectives in it, but actually we’re often asked to just write about the same things covered by the previous writers. What’s diverse about that?

“To achieve truly diverse perspectives commissioning editors must select writers from different backgrounds and then be brave and empower writers to come back with what they find interesting, even if that goes against the editor’s expectations.”

Hussain, who developed one of the UK’s first Muslim heritage trails, wrote the “Hidden Muslim Britain” chapter, which focuses on Woking — home to the UK’s first purpose-built mosque, the Shah Jahan — Liverpool and Brighton, where some of the country’s most visible Islamic legacies can be found.

These include Britain’s first Muslim cemetery — the final resting place of convert lords, ladies and Muslim royalty — and Brighton Pavilion, where injured Muslim (as well as Sikh and Hindu) soldiers fighting for Britain in World War I were treated.

The guide also tells of cultural institutes set up by the Turkish, Palestinian, Bangladeshi and Black communities in London. (Supplied/Tharik Hussain)

“The guide also reveals where to visit spectacular ‘oriental rooms’ modeled on famous Muslim palaces like the Alhambra in Spain and the Topkapi in Turkey,” Hussain said.

“This is supported by an essay called Anglo Islam that reveals how Islam came to the island as early as the 8th century, when an Anglo-Saxon king called Offa minted a gold coin featuring part of the Muslim declaration of faith in Arabic.”

The essay also tells of how Britain’s first real Muslim community “were a group of white, convert Victorians who worshipped at the country’s first mosque in Liverpool, founded by a solicitor called Henry William Quilliam, later Abdullah Quilliam,” he added.

The section on empire tells visitors where they can go to learn about “the horrors of British imperial rule,” and how to experience more positive post-colonial legacies like the stunning Neasden Temple in northwest London, built by immigrants who moved to Britain after the collapse of the empire, Hussain said.

The guide also tells of the cultural institutes set up by the Turkish, Palestinian, Bangladeshi and Black communities in London, like the Black Cultural Archives in Brixton, and offers alternatives to the usual tourist attractions, such as the Muslim History Tours and the Open City walking tours that explore London’s forgotten Chinese heritage.


What We Are Buying: Polarbox, perfect for a family picnic

Photo/Supplied
Photo/Supplied
Updated 26 September 2022

What We Are Buying: Polarbox, perfect for a family picnic

Photo/Supplied
  • It’s lined on the inside with expanded polystyrene foam, a material that’s lightweight and has excellent thermal insulation

JEDDAH: Whether you’re going to the beach or on a desert trip with your friends, it’s always a good idea to carry an icebox with you to keep your food and beverages cool in the heat. But did you know you can now do so in style?

Polarbox is a Spanish-made icebox that comes in pastel colors (lavender, blue, turquoise, pink and yellow), has a retro font design, a leather strap, and looks eminently attractive and reliable.

It’s lined on the inside with expanded polystyrene foam, a material that’s lightweight and has excellent thermal insulation.

I took my stylish pastel yellow Polarbox to a family desert picnic and it kept the beverages cool for long hours. I found it to be a great tool and an actual necessity for road trips and the like.

I ordered my icebox from www.gfz.sa and a fun feature on the website is that you can choose your straps. It can come in different patterns such as floral, colorful leopard prints, tie-dye, geometric, patchwork and more.

You can adjust the strap three ways to carry it on the shoulder, by hand, and to close the cover securely.

The colorful iceboxes are delivered every Wednesday. The company can deliver from Riyadh to any city in the Kingdom.

I am taking my fashionable Polarbox along for all my outdoor activities, and I am excited to use it for those sunny days at the beach.

 


‘Next-generation’ theme park SeaWorld Abu Dhabi to open in 2023

‘Next-generation’ theme park SeaWorld Abu Dhabi to open in 2023
Updated 14 September 2022

‘Next-generation’ theme park SeaWorld Abu Dhabi to open in 2023

‘Next-generation’ theme park SeaWorld Abu Dhabi to open in 2023
  • The opening will mark the first SeaWorld park to be built outside the US
  • The research and rescue center is slated to open this year

DUBAI: SeaWorld Abu Dhabi, a next-generation marine-life theme park on Yas Island, is 90 per cent complete and will open in 2023, property developer Miral announced on Wednesday.

The development includes the UAE’s first dedicated marine research, rescue, rehabilitation and return center. To be located next to the marine-life theme park, the research and rescue center will open this year. It will support regional and global conservation efforts, with a focus on indigenous Arabian Gulf and marine life ecosystems.

The marine-life theme park will feature themed guest environments, habitats, rides and immersive experiences. (Supplied)

Built on five indoor levels with a total area of approximately 183,000sqm, the marine-life theme park will feature themed guest environments, habitats, rides and immersive experiences. It's set to be home to the region's largest multi-species aquarium, with more than 58 million litres of water and 150 species, including sharks, manta rays, sea turtles, reptiles, amphibians and invertebrates.

“Abu Dhabi and the UAE has delivered longstanding marine conservation, and SeaWorld Abu Dhabi signifies the start of a new chapter in regional and global marine life knowledge, conservation, and sustainability,” said Mohamed Khalifa Al Mubarak, chairman of Miral. “Our partnership with SeaWorld Parks & Entertainment to bring this next-generation marine-life theme park to the capital will further help position Abu Dhabi as a global tourism hub and contribute to its economic growth and diversification vision.”


David Beckham stars in Qatar Tourism campaign

Qatar Tourism has launched a holiday campaign featuring British superstar David Beckham. (File/ AFP)
Qatar Tourism has launched a holiday campaign featuring British superstar David Beckham. (File/ AFP)
Updated 28 August 2022

David Beckham stars in Qatar Tourism campaign

Qatar Tourism has launched a holiday campaign featuring British superstar David Beckham. (File/ AFP)

DUBAI: Qatar Tourism has launched a holiday campaign featuring British superstar David Beckham.

The campaign shows off the former footballer’s action-packed stay in the country over the course of 48 hours — Beckham explores the spice markets of Souq Waqif, dishes up tacos inspired by Qatari flavors and hits the streets of Doha on a motorbike.

 “Qatar has surprised me with a wide range of great experiences you can have in just 48 hours. The people are warm and welcoming, and it is a great place to spend a few days,” Beckham said in a released statement.

“The people of Qatar are really passionate about their culture and the mix of modern and traditional creates something really special. I saw so much during my trip from spice markets to museums to enjoying a ride on my motorbike, which was one of the highlights,” he added.

Commenting on the launch of the campaign, Chairman of Qatar Tourism and Qatar Airways Group Chief Executive, Akbar Al Baker, said: “It has been a pleasure to welcome David to Qatar, where he has immersed himself in the culture and experienced first-hand the warm hospitality of our people. I encourage the millions who transit through Qatar every year to follow in David’s footsteps and create their own exciting adventure and memories. We have something for everyone at incredible value, whether it’s sun, sea and sand, rich heritage and culture, surprising nature, or a modern and fun city break.”


Visitors take a trip to Saudi Arabia’s Taif to rejuvenate in nature

The popular tourist location has a number of hotels and resorts designed and built to fit in with the natural landscape. (SPA)
The popular tourist location has a number of hotels and resorts designed and built to fit in with the natural landscape. (SPA)
Updated 13 August 2022

Visitors take a trip to Saudi Arabia’s Taif to rejuvenate in nature

The popular tourist location has a number of hotels and resorts designed and built to fit in with the natural landscape. (SPA)
  • The region has more than 2,000 flower farms that produce more than 200 million roses every season

TAIF: Visitors from all over the Kingdom and the Gulf are flocking to Taif this summer to get respite from the heat and rejuvenate in the region’s mountains.

The popular tourist location has a number of hotels and resorts designed and built to fit in with the natural landscape, several of which are also working farms or have beautiful gardens planted with the famous Taif roses and wild plants including basil, al-baitran, and marjoram.

Tourists and visitors can also stay in cozy, rural hostels made of old stone ornamented with carvings and sculptures of animals, where they can enjoy stunning views of the mountains and valleys of Taif, which are home to a variety of rare birds.

The city and other nearby areas such as Al-Hada and Al-Shifa are also famous for their fruits.

The region has more than 2,000 flower farms that produce more than 200 million roses every season. Taif roses have historic, economic and religious importance. The oil is used to perfume the walls of the Kaaba, which is also washed twice annually with its scented water.

Besides basking in nature, visitors to Taif can also visit museums, local markets, rose factories in Al-Shafa and Al-Hada, the cable car, a strawberry farm, the zoo, and historic castles.