Most valuable Saudi Arabian brands of 2022 (according to Brand Finance Middle East 150)


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Updated 08 April 2022



Regional rank: 3

Value: $10.57 billion

Industry: Telecoms

STC, or the Saudi Telecom Co., is the leading provider of telecommunications services in Saudi Arabia, and is among the largest operators in the Middle East.

While the company ranked second in terms of most valuable brands in Saudi Arabia, STC was crowned the Kingdom’s strongest brand, with a Brand Strength Index score of 85.7 out of 100.

Founded in 1998, the company offers landline and fixed infrastructure, mobile, broadband and data services to residential and business customers.

Operating the Jawal and Hatif networks, STC also operates a submarine communications cable system connecting Saudi Arabia and Sudan in Africa through the Arab Submarine Cables Co. The company generates the majority of sales in Saudi Arabia.

A pioneering digital telecommunications company, STC offers a variety of ICT solutions and digital services in several categories including telecommunication, IT, financial technology, digital media, cybersecurity, and other advanced digital solutions.