The transformation of Sheraton Hotels and Resorts — a global brand within Marriott Bonvoy’s portfolio of 30 hotel brands — continues to gain momentum in Europe, the Middle East, and Africa with six redesigned properties exemplifying the modernized design concept: Sheraton Jeddah, Saudi Arabia; Sheraton Amsterdam Airport, Netherlands; Sheraton Frankfurt Airport, Germany; Sheraton Grand Krakow, Poland; Sheraton Djibouti, Djibouti; and Sheraton Tel Aviv, Israel. The refreshed hotels join the growing number of properties around the world displaying the brand’s design transformation, with nearly 50 hotels globally — including four other properties in EMEA — expected to be completed by year’s end.
“Following the transformation of two marque destinations in Dubai and Istanbul, a further six hotels in EMEA have entered a new chapter showcasing the brand’s new vision,” said Sandra Schulze-Potgieter, vice president, premium and select brands, EMEA, Marriott International. “As Sheraton continues to inspire new journeys this year, we look forward to welcoming guests to enjoy all the familiar comforts of the brand, but with fresh, contemporary updates.”
Jeddah’s iconic Sheraton Jeddah Hotel has been a landmark of the city’s waterfront for more than 30 years, with an exclusive location on the North Corniche, just a 10-minute walk from the Jeddah Corniche Circuit. Following a year-long renovation, the hotel offers 172 completely redesigned rooms and suites. From spacious 28 square meters to an expansive 138-square-meter royal suite, each guest room is flooded with natural light featuring soft finishes and light wood tones, tools for productivity and breathtaking views of the Red Sea.
A focal space of the hotel’s transformation — the elevated and expansive lobby — is reimagined as a holistic, open area. Here, the all-day dining venue, Thrive Café, serves international and local cuisines, and the brand’s “community tables,” tech-enabled studios and booths provide both communal and private spaces to work and connect.
Surrounded by local attractions, the hotel is a popular leisure destination for residents and travelers with direct access to explore the Red Sea’s coral reefs through either snorkeling or diving. Additional facilities include three elevated dining venues, an outdoor swimming pool, Sheraton Fitness Center, five meeting rooms, and a ballroom with private access.
The new approach draws on the brand’s roots as a community hub with places to connect and be productive. The design balances timelessness with a fresh and modern feel, creating an environment where guests feel comfortable and at ease whether working, meeting or relaxing. Built with its global, productivity-focused guest in mind, Sheraton’s new elevated food and beverage philosophy and seamless technology integration are additional focal points of the brand’s transformation.