Saudi Arabia investment gives yoga a new twist

The Saudi Yoga Committee aims to increase the number of yoga centers and studios in all cities of the Kingdom. (Supplied)
The Saudi Yoga Committee aims to increase the number of yoga centers and studios in all cities of the Kingdom. (Supplied)
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Updated 26 June 2022

Saudi Arabia investment gives yoga a new twist

The Saudi Yoga Committee aims to increase the number of yoga centers and studios in all cities of the Kingdom. (Supplied)
  • Training academies, modern studios to promote sport in Saudi Arabia

JEDDAH: Yoga — an ancient art, science and sport combined — is getting a modern twist as Saudi Arabia begins planning specialist academies and training institutes to cater for the growing community of devotees in the Kingdom.

As part of the 8th International Yoga Day, the Saudi Yoga Committee, in cooperation with the Ministry of Sport, launched its own page on the Nafes platform to encourage investment in yoga by opening halls, academies and institutes to train instructors, and to speed up the issuing of licenses for studios and centers.

“Due to the strong demand for yoga in the Kingdom, the committee aims to increase the number of yoga centers and studios in all cities so that it is easier to access and practice yoga,” said Nouf Al-Marwaai, president of the Saudi Yoga Committee.

HIGHLIGHT

As part of the 8th International Yoga Day, the Saudi Yoga Committee, in cooperation with the Ministry of Sport, launched its own page on the Nafes platform to encourage investment in yoga by opening halls, academies and institutes to train instructors, and to speed up the issuing of licenses for studios and centers.

Al-Marwaai said that these services and centers are concentrated in the main cities, but growing demand has recently been noticed in southern regions in Asir and Abha, in the north in Tabuk and Hail, and in the west in Makkah and Madinah, Yanbu and Rabigh, as well as in smaller cities such as Al-Aflaj and on the outskirts of the Riyadh region.

“They all have a community of yoga instructors and practitioners,” she said.




Nouf Al-Marwaai, president of the Saudi Yoga Committee.

Al-Marwaai said that the committee has launched other initiatives to promote yoga sports in Saudi Arabia.

“In addition to registering yogaasana players in the Saudi Yoga Committee, and issuing licenses to yoga trainers and teachers in cooperation with the Ministry of Sport on the Nafes platform, we are also inviting all yoga practitioners to participate in the first professional yogasana competition in the Kingdom,” she said.

“The aim of the competition is to create a platform for yoga professionals in the Kingdom, and expand the concept of yoga tournaments and competitions, as the Saudi Yoga Committee cooperates with International bodies such as the Asian Yogasana Sports Federation and the World Yogasana Sports Federation to form local, regional and international championships.”

The competition will be a traditional yogasana competition, consisting of three compulsory poses. The first three winners will be honored with financial prizes and will be added to the Saudi Yoga Committee as professional players.

Entrants simply post a 10-second video while holding the pose on Instagram or Twitter, mentioning the Saudi Yoga Committee account and the following hashtags #Saudi_Yoga_Competition.

Al-Marwaai said that the competition will encourage the practice of different types of yoga.

The competition began on June 21 and results will be announced on July 3.

“The Saudi Yoga Committee expects a great response to these initiatives due to a large number of yoga lovers, practitioners and trainers in the Kingdom,” she said.

Recently, Al-Marwaai was a guest of the Embassy of India in Riyadh, while Saudi Yoga Committee CEO Ahmed Al-Saadi attended a ceremony at the Indian Consulate in Jeddah.


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  • The Communications Ministry and the Saudi British Joint Business Council will work together on the platform to connect entrepreneurs in both countries with partners and investors

RIYADH: The Ministry of Communications and Information Technology has signed a memorandum of understanding with the Saudi British Joint Business Council to develop the Saudi UK Tech Hub, the Saudi Press Agency reported.

The hub is a digital platform that aims to connect Saudi and British entrepreneurs with partners and supporters in both countries, while enhancing and supporting the technical ecosystems.

Under the agreement, which was signed by Ibrahim Al-Nasser, undersecretary at the ministry, and SBJBC CEO Chris Anis Hopkins, the two sides will establish a board of directors comprising representatives from the Saudi and British public and private sectors. SBJBC will manage the hub’s financial affairs and provide support.

By helping to facilitate knowledge transfer, increase investment, and strengthen relationships, the platform aims to support the efforts of both countries to develop their positions as regional technology and innovation hubs, authorities said.

 


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RIYADH: Arab and Muslim leaders have congratulated Crown Prince Mohammed bin Salman following his appointment as Saudi Arabia’s prime minister on Tuesday, Saudi Press Agency reported.  

UAE President Sheikh Mohammed bin Zayed Al-Nahyan and Vice President Sheikh Mohammed bin Rashid Al-Maktoum congratulated the crown prince on his appointment.

Qatar’s Emir Sheikh Tamim bin Hamad Al-Thani wished the crown prince success and hoped the relations between the two brotherly countries will continue to develop and grow. 

Bahrain’s King Hamad bin Isa Al-Khalifa also sent a similar cable. 

Pakistan’s Prime Minister Shehbaz Sharif said: “On this occasion, I congratulate His Royal Highness Crown Prince Mohammed bin Salman bin Abdulaziz Al-Saud, wishing him further success and the Kingdom of Saudi Arabia further welfare and prosperity under the leadership of King Salman bin Abdulaziz Al-Saud.”


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RIYADH: Saudi Arabia’s blossoming tourism industry is being offered the chance to grow even faster through a UN challenge that helps nurture the best businesses.

Natalia Bayona of the UN World Tourism Organization has said she wants Saudi entrepreneurs to enter her agency’s Awake Tourism Challenge, whose previous winners have gained international experience and expert advice, and raised $350 million of investment over the four years it has run.

Bayona, the agency’s director of innovation, education and investments, told Arab News that Saudi Arabia is a “priority because of how the country is committed to creating tourism as a public policy and as an economic sector.” 

She added that goals in the country’s Vision 2030 for “youth empowerment, women’s empowerment, sustainability, and tourism” are central to the UNWTO’s mission.

“We’d like to give visibility and promote Saudi Arabia as a country making a strong effort in the tourism sector,” she said.

The challenge is a perfect opportunity to identify Saudi-based entrepreneurs trying to solve challenges they face in the sector, Bayona added.

Entrants are judged in one or more categories, including local community involvement, environmental work, good use of technology, employee development and the empowerment of women in business.

Bayona said the UNWTO is pushing for enterprises to employ locally to help develop rural economies.

“Eighty percent of people living in extreme poverty live in rural areas. Tourism can be part of the way rural areas can be developed,” she said.

Bayona added that women’s empowerment is important “because they have the lowest salaries, the lowest-status jobs. Nonetheless, tourism is the sector that hires the most women worldwide.”

She said the basing of her agency’s regional office in Saudi Arabia shows how seriously it takes the country’s efforts to expand tourism.

The UNWTO’s partners include tourism bodies from more than 160 countries, 100 universities, more than 400 investors and around 500 corporations.

The Awake Tourism Challenge has helped winners raise more than $350 million and helped create more than 100 pilot projects. The deadline to enter this year’s initiative is Oct. 15.


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Five people – two citizens and three Syrians – were arrested in the security operation and have been referred to relevant authorities for further action, the Saudi Press Agency (SPA) reported.
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  • Walid bin Abdulkarim Al-Khuraiji, Vice Minister of Foreign Affairs, received the message from the Ambassador of Sweden to Saudi Arabia

RIYADH: Prince Mohammed bin Salman bin Abdulaziz, Crown Prince and Prime Minister of Saudi Arabia, received a written message on Wednesday from Magdalena Andersson, Sweden’s Prime Minister.
In the letter, Andersson expressed her appreciation for the Crown Prince’s role in ‘mediating the exchange of prisoners in the Russian-Ukrainian crisis’, according to Saudi Arabia’s state news agency SPA.
She added that Prince Mohammed bin Salman’s efforts reflected ‘keenness to support all international efforts aimed at resolving the crisis politically and mitigating its impacts’.
Walid bin Abdulkarim Al-Khuraiji, Vice Minister of Foreign Affairs, received the message from the Ambassador of Sweden to Saudi Arabia, Petra Menander, who delivered it at the Ministry's headquarters.
The pair reviewed bilateral ties between the two nations during their meeting, and exchanged viewpoints regarding issues of common interest.