How Saudi academia and industry are closing ranks to drive hospitality innovation

Special A burgeoning new partnership between Effat University and Kerten Hospitality aims to help empower Saudi youth to supercharge the Kingdom's nascent tourism industry and meet goals of Vision 2030. (Supplied)
A burgeoning new partnership between Effat University and Kerten Hospitality aims to help empower Saudi youth to supercharge the Kingdom's nascent tourism industry and meet goals of Vision 2030. (Supplied)
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Updated 03 July 2022

How Saudi academia and industry are closing ranks to drive hospitality innovation

How Saudi academia and industry are closing ranks to drive hospitality innovation
  • Effat University has partnered with Kerten Hospitality to organize events and support local tourism businesses
  • Young Saudis encouraged to take on apprenticeships and internships in the burgeoning hospitality industry 

DUBAI: As part of their mission to diversify the national economy away from a reliance on oil, authorities in Saudi Arabia are actively encouraging a spirit of entrepreneurism among the youth of the country, particularly those interested in working in the Kingdom’s burgeoning tourism and hospitality sector.

To drive this agenda forward, academic institutions are teaming up with the private sector to organize events and activities that will help to incubate a start-up culture and develop homegrown industries.

One example of this partnership is a new collaboration between Saudi Arabia’s Effat University and Kerten Hospitality that aims to offer young people a chance to take part in mentoring sessions and hackathons, social coding events that bring computer programmers and other developers together to improve upon or build new software systems, while also providing support to students who want to start their own businesses.

“As a lifestyle, ESG, mixed-use operator, we are going to remain focused on our key areas — support for the local community and the young generation of hospitality players — and focus on locality in all its spheres, such as hiring and upskilling local talent, and driving innovation,” Marloes Knippenberg, CEO of Kerten Hospitality, told Arab News. ESG refers to the non-financial environmental, social and governance factors and goals that influence corporate decisions.

“In this regard, we aim to drive initiatives that will further empower entrepreneurship through the launch and introduction of new business opportunities for students to launch, manage, run and grow their businesses,” she added.




The hospitality industry is at the forefront of this charge, but it is also thought that other sectors, like tech and the arts, will benefit. (Supplied)

“Innovation plays a very big role in this drive as it will help reach the tourism aspirations for the country.”

Saudi Arabia’s Vision 2030 agenda for social reform and economic diversification aims to expand investment in the leisure, hospitality and tourism industries, with the aim of attracting at least 100 million visitors to the Kingdom each year by the end of the decade.

Investment in the nation’s tourism industry is expected to exceed $1 trillion in the next 10 years. To help achieve this, authorities are working to create a favorable investment environment and to encourage local entrepreneurs to take the lead in developing these industries. Kerten Hospitality is offering to share its experience and expertise to help them succeed.

“We are at the start of an ecosystem that will become self-sustainable through a connected network of doers and achievers across multiple industries that work in the field of hospitality,” Knippenberg said.

“We are here to collaborate, adapt our know-how to the local landscape and work jointly with entities and organizations that are headed in the same direction, with the same speed and readiness to move and arrive at 2030 as accelerators of growth rather than laggards of development.”

She believes it is essential to invest time and resources in a younger generation that is motivated, brimming with fresh ideas, and has the most to gain from the long-term growth and prosperity of the Kingdom.




Hospitality sits across the whole tourism sector, and human capital upskilling and a focus on the youth will be of paramount importance, according to Marloes Knippenberg, CEO of Kerten Hospitality. (Supplied)

Indeed, according to a report published in April this year by regional digital marketing company Global Media Insight, it is estimated that 70 percent of the Saudi population is under the age of 30. As a result, this demographic is expected to become the engine driving the efforts to achieve the goals of Vision 2030.

“Hospitality sits across the whole tourism sector, and human capital upskilling and a focus on the youth will be of paramount importance,” Knippenberg said.

“This is where we plan to collaborate with Effat, in supporting this drive to get closer to achieving this mission.”

Such partnerships are necessary precisely because the hospitality sector in the Kingdom is in the formative stage. By working with Effat, Knippenberg hopes her company can help to provide young Saudis with the hands-on experience they need to hit the ground running.

“That is why we hope to motivate and stimulate young leaders and minds to contribute to the hospitality space with expertise acquired during their experiences with our global team,” she added.

INNUMBERS

* 70% Proportion of Saudi population estimated to be below age 30.

* 100m+ Target for visitors to KSA each year by the end of the decade.

Sarah Hassan, a 23-year-old graduate student at Effat University, is pursuing a career in logistics and supply-chain management within the hospitality industry.

“The hospitality field in Saudi Arabia is huge because of Makkah and Madinah, and Muslims around the world travel to visit Saudi Arabia, so it’s one of the most robust industries,” she told Arab News. “But now, with Vision 2030 and the country’s will to attract more tourists, it’s evolving.”

In Jeddah, where Hassan grew up, the hospitality industry already plays a significant role in the local economy.

“Jeddah Season just started and I’m seeing a lot of people visiting from around Saudi Arabia, (places) like Riyadh and Abha,” she said.

“The government is allocating all the resources to help facilitate the field. I am now applying for jobs and want to pursue a master’s degree in supply-chain management abroad so I can bring back that knowledge to Saudi Arabia.”

The collaboration between Effat University and Kerten will equip students with problem-solving skills and entrepreneurial know-how as part of an initiative spearheaded by Maria Bou Eid, the general manager of The House Hotel Jeddah City Yard.

Young Saudis will also acquire new skills during internships and apprenticeships in Jeddah and it is hoped that their experiences will motivate them to pursue careers in the hospitality sector.




A number of Saudi universities are exploring partnerships with the private sector in order to help their students meet the needs of various labor markets across the Kingdom. (Supplied)

Haifa Jamal Al-Lail, the president of Effat University, said the partnership with Kerten will introduce students to a relatively new jobs market as the country experiences a wide-ranging economic transformation.

“The whole Kingdom of Saudi Arabia is going through different kinds of changes, from A to Z,” she told Arab News.

“In order to equip the students as valuable citizens, they really need to be engaged early on with the market to know exactly what the requirements are and how they can deal with it when they graduate. Hospitality is really the way to go for the Kingdom’s future.

“With all these things happening in art and culture, you will not be welcoming anybody without hospitality.”

A number of other universities in the Kingdom are establishing similar academic-industrial partnerships to help bridge experience gaps.

“It’s about making sure we have the market inside the university and vice versa,” Al-Lail said. “If this kind of reciprocal relationship is not done from the top management, then it will not cascade to the different levels of the institution.

“It helps the different departments and colleges a lot to seek the help of the community and work on it to really show the students what new jobs are available and what skills are needed.”

Al-Lail said she hopes that more companies from a variety of fields, including the tech sector, will form partnerships with higher education institutions in the Kingdom so that students can benefit from the guidance and experience they can provide, and perhaps even grants and scholarships.

“This will make a big difference in order to close the gap early on because they can really invest in the students while they’re studying but they will also have them ready immediately to join their industry after they graduate,” she said.

“That gives them sustainability to close the gap, while providing employment to our students.”


Saudi Arabia automatically extends visitor IDs for Yemeni residents

Saudi Arabia automatically extends visitor IDs for Yemeni residents
Updated 24 sec ago

Saudi Arabia automatically extends visitor IDs for Yemeni residents

Saudi Arabia automatically extends visitor IDs for Yemeni residents
  • Yemeni residents can pay fees for the service until Aug. 23

RIYADH: Yemenis residing in Saudi Arabia will have their visitor IDs automatically extended for six months until Dec. 7, Saudi Press Agency (SPA) reported.

In an SPA statement, the General Directorate of Passports said the six-month extension applies to Yemeni residents who regularly renew their visitor IDs.

Beneficiaries would be required to pay the fees in a service available until Aug. 23.

“The extension will be done automatically without the need to visit the directorate’s offices,” the authority said.


Saudi artist with a disability blows minds with his paintings

Ahmed Hakeem’s paintings were displayed at Markaz Al-Oun Bazaar. (Supplied)
Ahmed Hakeem’s paintings were displayed at Markaz Al-Oun Bazaar. (Supplied)
Updated 56 min 51 sec ago

Saudi artist with a disability blows minds with his paintings

Ahmed Hakeem’s paintings were displayed at Markaz Al-Oun Bazaar. (Supplied)
  • Ahmed Hakeem’s love of creativity helps him to forget the difficulties he faces to draw some amazing art pieces
  • Hakeem has not let his disability be an impediment to what he likes doing, which is painting

RIYADH: With joy, Ahmed Hakeem holds his brush, starts picking vibrant colors, and then he paints cubic and abstract shapes on an empty canvas.

Hakeem is a 34-year-old Saudi artist who has a mild intellectual disability. Individuals with mild ID are slower in all areas of conceptual development and social and daily living skills.

But Hakeem’s love of art helps him to forget the difficulties he faces as a person with a disability to draw some amazing art pieces. He has not let his disability be an impediment to what he likes doing, which is painting.

Not only that he is good at painting, but he is also an athlete. He is a good swimmer, he plays basketball, he loves running, he has won bronze and silver medals in sports.

He is also good at ping pong, padel, hiking, and loves animals.

During the pandemic, Hakeem unleashed his creative side and started to learn to paint. He enrolled in classes, and he started drawing abstract and cubic art.

FASTFACTS

• Hakeem is a 34-year- old Saudi artist who has a mild intellectual disability. Individuals with mild ID are slower in all areas of conceptual development and social and daily living skills.

• He has not let his disability be an impediment to what he likes doing, which is painting.

• He is also an athlete. He is a good swimmer, he plays basketball, he loves running, he has won bronze and silver medals in sports.

His paintings were displayed at Markaz Al-Oun Bazaar, which is a help center and non-profit organization that helps people with intellectual disabilities, and he wants to have his own gallery in the future.

Hakeem, who works at Juffali Heavy Equipment as an assistant, also talked about how hard it is for people with disabilities to find a good job.

“You need to know about the challenges that I am having with the community in general. Most people with disabilities are usually unemployed and don’t have access to powerful governmental aid, but their families have to enroll them in special clubs, and this can be financially stressful to the parents, so there is a lack of community and activities for us,” Hakeem told Arab News.

Nour Hakeem, his sister, said: “Because Hakeem looks normal and is not in a wheelchair, many places we go, they see him as a normal person, and every time we go out, I have to have proof that he is mentally challenged, which is very hard.”

“Even though the plane’s tickets are more expensive than the economy ticket and the discount they give us isn’t that much, so basically we book him a normal economy ticket but hopefully with time this is going to change soon because there is more attention by the authorities on people with disabilities,” she said.

According to APD, the official association of people with disabilities, the percentage of people with disabilities in the Kingdom is 7.1 percent, or 1,445,723 people out of a population 32.94 million. The association is set to organize its efforts and build an integrated institutional system to remove barriers to people with disabilities and empower them to live in society without discrimination.

 


King Fahd National Library exhibits rare Qur’ans

King Fahd National Library exhibits rare Qur’ans. (SPA)
King Fahd National Library exhibits rare Qur’ans. (SPA)
Updated 07 August 2022

King Fahd National Library exhibits rare Qur’ans

King Fahd National Library exhibits rare Qur’ans. (SPA)
  • The King Fahd National Library recently added to its collection Chinese books donated by the National Library of China

RIYADH: The King Fahd National Library has opened an exhibition of rare Arabic manuscripts, including medieval copies of the Qur’an, the Saudi Press Agency reported.
The library’s Secretary-General Dr. Mansour bin Abdullah Al-Zamil launched the opening, which includes books printed prior to the Kingdom’s unification during the reign of King Abdulaziz.
Saleh Al-Aboudi, director of the library’s Anecdotes and Collections Department, gave a presentation explaining the exhibition’s contents, which boasts Qur’ans dating back to the third century AH as well as local manuscripts, miniatures, antiquities, inscriptions, and other Arab and Saudi publications.
The King Fahd National Library recently added to its collection Chinese books donated by the National Library of China.
The books — covering subjects including history, economy, tourism and culture — are distributed in Arabic and English. They include literature related to China, including books on the Chinese language and children’s books, which serve as an opportunity for Saudis to get to know the country and its culture.

 


Makkah governor receives US consul general in Jeddah

Makkah governor Prince Khaled Al-Faisal receives US Consul General Faris Asad in Jeddah. (Supplied)
Makkah governor Prince Khaled Al-Faisal receives US Consul General Faris Asad in Jeddah. (Supplied)
Updated 07 August 2022

Makkah governor receives US consul general in Jeddah

Makkah governor Prince Khaled Al-Faisal receives US Consul General Faris Asad in Jeddah. (Supplied)
  • Faris’ other past assignments include assistant information officer in Amman, Jordan, and public diplomacy officer with a Provincial Reconstruction Team in Mosul, Iraq

MAKKAH: Makkah Gov. Prince Khaled Al-Faisal received US Consul General Faris Asad in Jeddah on Sunday.
They discussed topics of common interest. Asad also concurrently serves as the US representative to the Organization of Islamic Cooperation, headquartered in Jeddah. He joined the US Department of State in 2004 as a foreign service officer.
Most recently, Faris served as political chief at the US Embassy in Dushanbe, Tajikistan from 2018-2020.
Faris’ other past assignments include assistant information officer in Amman, Jordan, and public diplomacy officer with a Provincial Reconstruction Team in Mosul, Iraq.

 


 


Saudi aid agency inaugurates 2nd phase of free eye surgery projects in Yemen

KSrelief inaugurates 2nd phase of free eye surgery projects in Yemen. (SPA)
KSrelief inaugurates 2nd phase of free eye surgery projects in Yemen. (SPA)
Updated 07 August 2022

Saudi aid agency inaugurates 2nd phase of free eye surgery projects in Yemen

KSrelief inaugurates 2nd phase of free eye surgery projects in Yemen. (SPA)
  • The Noor Saudi program aims to perform 6,000 specialized eye surgeries over the course of the year

ADEN: The King Salman Humanitarian Aid and Relief Center launched on Friday the second phase of its project to provide free eye surgeries, part of the Noor Saudi program, which will be implemented in the governorates of Aden and Mukalla, Yemen.
Director of the KSrelief office in Aden Saleh Al-Thibani said that the campaign aims to combat blindness and assist patients who cannot afford the costs of treatment.
The Noor Saudi program aims to perform 6,000 specialized eye surgeries over the course of the year, which will be implemented following a series of projects to cover as many patients in need of eye operations as possible.
Each project, Al-Thibani explained, consists of performing 400 operations, in addition to providing necessary medicines and eyeglasses.
Undersecretary of the Yemeni Ministry of Health Dr. Ahmed Al-Kamal expressed appreciation for the center’s continuous support of the Yemeni health sector and its humanitarian work in the country.
KSrelief concluded the volunteer training program in Mukalla on Sunday.  

Around 712 individuals benefitted from the program that focused on providing first aid for bicycle accident victims, common injuries, life  psychological first aid, and cardiopulmonary resuscitation training among others.