DUBAI: Short-form video has become all the rage, as evidenced by the popularity of social media platform TikTok. Building on this trend, one year ago, YouTube introduced its short-form content format “Shorts” in the MENA region. Since its global launch in 2020, YouTube Shorts has grown a community of more than 1.5 billion monthly logged-in users globally.
The platform is not only designed to engage users but also help creators and artists produce quick and easy content. “For artists, the path to success has never been more demanding, so we’re designing products like Shorts to make YouTube THE place for them to connect with their fans and grow long-term, sustainable music careers,” according to a company statement.
“Shorts have become an essential part of the YouTube experience for our creators and viewers,” said Neal Mohan, YouTube’s chief product officer.
“While we’re still at the beginning of our journey with Shorts, we look forward to continuing to innovate the product so our creators can continue to express themselves, connect with their audiences, and increase their reach and revenue opportunities on the platform,” he added.
• YouTube Shorts are being watched by over 1.5 billion logged-in users every month.
• In April 2022, Shorts containing content sampled from long-form videos generated over 100 billion views.
• Despite having fewer long-form videos, Shorts allowed Azza Zarour to grow her subscribers by 43 percent.
The platform recently introduced new features to elevate Shorts. For example, video remixing allows creators to use content from YouTube and put their own spin on it using tools such as “cut” and “green screen.” With these tools, creators can use a 1- to 5-second video segment in their new Short, or a video segment of up to 60 seconds as the background for their new Short, from any eligible video-on-demand (VOD) or Short.
The platform has also enhanced its analytics dashboard, enabling creators and artists to see insights and performance data for specific content across YouTube’s different video formats, which include VOD, Live and Shorts.
The introduction of new formats has led to a new trend on the platform, the company said: the rise of the multiformat creator and artist. Rather than specializing in any one type of content format, creators today are moving between different formats to maximize their creativity and revenue.
In fact, channels uploading both Shorts and long-form content are seeing better overall watch time and subscriber growth relative to those only uploading long-form content.
TV personality Azza Zarour and video creator Fatoom Dababneh, who have over 3 million and 800,000 YouTube subscribers respectively, are adept at leveraging the different formats on the platform.
Zarour used Shorts to take her subscribers through her motherhood journey soon after she had a baby. Despite having fewer long-form videos, Shorts allowed Zarour to grow her subscribers by 43 percent.
“YouTube Shorts really gave me a new avenue of content and helped me grow my channel,” she said.
Beyond new features, YouTube is also incentivizing creators on the platform. Last year, it launched a $100 million global fund. Creators from the MENA region were eligible to participate and could earn between $100 and $10,000 each month with bonus amounts adjusted based on the channel’s Shorts total performance and audience location.
“It has been exciting seeing the different ways YouTube has helped MENA creators to share their stories with the world and Shorts is one of the many ways we hope to continue empowering them,” said Tarek Amin, head of YouTube in MENA.
Arab and Middle Eastern Journalists Association launches awards for exceptional reporting
Jury panel includes award-winning reporters from NPR, Washington Post, CNN, MSNBC and NYU Journalism School
Each winner will receive a $500 cash prize
Updated 11 August 2022
DUBAI: The Arab and Middle Eastern Journalists Association has launched a series of awards to highlight exceptional work by and about Arab, Middle Eastern and North African communities.
“Promoting accurate and nuanced coverage of the Middle East and North Africa regions and people is at the core of our mission,” said Hoda Osman, AMEJA president.
“We’re excited to launch the AMEJA awards so we can lift up exceptional news coverage by journalists working tirelessly to get the story right.”
The awards program includes three awards: Best coverage of the MENA region; best coverage of MENA immigrant and heritage communities in North America; and the Walid El-Gabry Memorial Award, named after one of AMEJA’s founders to recognize the work of an AMEJA member.
Each winner will receive a $500 cash prize.
The first two awards are open to all journalists.
Entries will be judged by a jury panel, including Mohamad Bazzi, NYU journalism professor and director of the Kevorkian Center for Near Eastern Studies; Nima Elbagir, CNN chief international investigative correspondent; Leila Fadel, host of NPR’s Morning Edition; Kareem Fahim, Middle East bureau chief for The Washington Post; Ayman Mohyeldin, MSNBC host of the show “Ayman”; and Jason Rezaian, columnist at The Washington Post and host of the 544 Days podcast.
The Walid El-Gabry Memorial Award will be voted on by AMEJA’s members.
AMEJA is accepting submissions until Aug. 28. To be eligible, the work must have been published, in English, between Jan. 1, 2021, and Aug. 1, 2022. Entries can be submitted in any format from print to podcasts.
Winners will be announced in the fall of this year.
Facebook hands in private data to police in abortion case against teen
Authorities obtained incriminatory messages between the mother and the daughter after they approached Facebook with a search warrant
Updated 11 August 2022
LONDON: Facebook is under intense scrutiny after handing in private messages of a 17-year-old girl accused of crimes relating to an abortion to Nebraska police.
The teenager is accused, along with her mother, of having broken the law that prohibits abortion after 20 weeks. According to court files, the teenager miscarried at 23 weeks of pregnancy and secretly buried the fetus with her mother’s help.
The two were charged in July with allegedly removing, concealing or abandoning a dead human body, concealing the death of another person and false reporting.
Authorities obtained incriminatory messages between the mother and daughter after they approached Facebook with a search warrant.
Facebook reportedly had the option of challenging the court’s decision but chose to provide police access to the teen’s direct messages instead. The teenager is currently facing three criminal charges as a result of using an abortion pill purchased online and burying the unborn fetus.
“Nothing in the valid warrants we received from local law enforcement in early June, prior to the Supreme Court decision, mentioned abortion. The warrants concerned charges related to a criminal investigation and court documents indicate that police at the time were investigating the case of a stillborn baby who was burned and buried, not a decision to have an abortion,” Meta Spokesperson Andy Stone said in a statement.
This case represents one of the first instances in which a person’s social media activity has been used against them in a state where access to abortion is restricted, and it is perceived as a stab in the back after tech companies vowed to protect users in the wake of the US Supreme Court’s overturning of Roe v. Wade.
The news comes just a few weeks after Meta CEO Mark Zuckerberg pledged to “expand encryption across the platform in an effort to keep people safe.” Meta also said it would offer financial assistance to employees having to travel to a different state to seek an abortion.
Google opposes Facebook-backed proposal for self-regulatory body in India - sources
India wants a panel to review complaints about content decisions
Google says self-regulatory system sets bad precedent - sources
Updated 11 August 2022
NEW DELHI: Google has grave reservations about developing a self-regulatory body for the social media sector in India to hear user complaints, though the proposal has support from Facebook and Twitter, sources with knowledge of the discussions told Reuters.
India in June proposed appointing a government panel to hear complaints from users about content moderation decisions, but has also said it is open to the idea of a self-regulatory body if the industry is willing.
The lack of consensus among the tech giants, however, increases the likelihood of a government panel being formed — a prospect that Meta Platforms Inc’s Facebook and Twitter are keen to avoid as they fear government and regulatory overreach in India, the sources said.
At a closed-door meeting this week, an executive from Alphabet Inc’s Google told other attendees the company was unconvinced about the merits of a self-regulatory body. The body would mean external reviews of decisions that could force Google to reinstate content, even if it violated Google’s internal policies, the executive was quoted as saying.
Such directives from a self-regulatory body could set a dangerous precedent, the sources also quoted the Google executive as saying.
The sources declined to be identified as the discussions were private.
In addition to Facebook, Twitter and Google, representatives from Snap Inc. and popular Indian social media platform ShareChat also attended the meeting. Together, the companies have hundreds of millions of users in India.
Snap and ShareChat also voiced concern about a self-regulatory system, saying the matter requires much more consultation including with civil society, the sources said.
Google said in a statement it had attended a preliminary meeting and is engaging with the industry and the government, adding that it was “exploring all options” for a “best possible solution.”
ShareChat and Facebook declined to comment. The other companies did not respond to Reuters requests for comment.
Self-regulatory bodies to police content in the social media sector are rare, though there have been instances of cooperation. In New Zealand, big tech companies have signed a code of practice aimed at reducing harmful content online.
Tension over social media content decisions has been a particularly thorny issue in India. Social media companies often receive takedown requests from the government or remove content proactively. Google’s YouTube, for example, removed 1.2 million videos in the first quarter of this year that were in violation of its guidelines, the highest in any country in the world.
India’s government is concerned that users upset with decisions to have their content taken down do not have a proper system to appeal those decisions and that their only legal recourse is to go to court.
Twitter has faced backlash after it blocked accounts of influential Indians, including politicians, citing violation of its policies. Twitter also locked horns with the Indian government last year when it declined to comply fully with orders to take down accounts the government said spread misinformation.
An initial draft of the proposal for the self-regulatory body said the panel would have a retired judge or an experienced person from the field of technology as chairperson, as well as six other individuals, including some senior executives at social media companies.
The panel’s decisions would be “binding in nature,” stated the draft, which was seen by Reuters.
Western tech giants have for years been at odds with the Indian government, arguing that strict regulations are hurting their business and investment plans. The disagreements have also strained trade ties between New Delhi and Washington.
US industry lobby groups representing the tech giants believe a government-appointed review panel raises concern about how it could act independently if New Delhi controls who sits on it.
The proposal for a government panel was open to public consultation until early July. No fixed date for implementation has been set.
Saudi Arabia to host Arab Radio and Television Festival
Festival running from Nov. 7 to Nov. 10 in Riyadh
Updated 11 August 2022
RIYADH: Hundreds of media officials are expected at the 22nd edition of the Arab Radio and Television Festival, which will be hosted in Saudi Arabia.
Running from Nov. 7 to Nov. 10 in Riyadh, more than 1,000 media professionals are expected at the four-day event.
Activities will include a broad selection of workshops, discussions and competitions based on the broadcast industry.
The festival, organized by the Saudi Broadcasting Authority, will also have representatives from media organizations including World Broadcasting Unions, European Broadcasting Union, Asia-Pacific Broadcasting Union, African Union of Broadcasting, Asia-Pacific Institute for Broadcasting Development, China Global Television Network, International Telecommunication Union and the Mediterranean Center for Audiovisual Communication.
Saudi Arabia’s hosting of the festival, considered one of the most prominent media forums, gives a nod to its importance in the Arab and Islamic worlds as well as efforts to push for cultural transformation the Kingdom is witnessing, state news agency SPA reported.
All you need to know about Saudi Arabia’s new social media influencer permit
Kingdom’s media regulator says new law to take effect from October, with all social media influencers affected
Updated 11 August 2022
TAREK ALI AHMAD
LONDON: As more Saudis connect through their social media profiles and even begin to profit from these platforms, the Kingdom has launched a new licensing system to properly monitor the influencer industry.
From early October, every Saudi and non-Saudi content creator in the Kingdom who earns revenue through advertising on social media must first apply for an official permit from the General Commission for Audiovisual Media (GCAM).
For a fee of SR15,000 (roughly $4,000), content creators will receive a permit lasting three years, during which time they can work with as many private entities as they wish and promote any product or service, as long as it does not violate the Kingdom’s laws or values.
The incoming influencer license “is not a permit to censor or to block,” Esra Assery, CEO at GCAM, told Arab News. “It’s more of a permit to enable the maturity of the sector. We want to help those individuals grow, but grow in a professional way so they can make a career out of (social media revenue).”
The new regulations are being touted as legal protections, both for influencers and businesses wishing to advertise with them, so that rates and contractual obligations are standardized across the industry.
“The market is so unregulated,” said Assery. “We’re not against influencers or those individuals. Actually, we want to enable them. If you check out the new bylaw, it protects them also, because the bylaw regulates their relationship with the advertisers.”
Currently, anyone in Saudi Arabia is able to advertise on social media and earn money from deals with private entities — with payments per post climbing into the thousands of riyals, depending on the number of followers an influencer can reach.
Concern has been expressed that introducing permits and regulations will undermine how much money influencers can make and might even constitute censorship. However, GCAM insists the permits are designed to ensure transparency between influencers and their clients.
Saudi influencers, whether based in the Kingdom or abroad, must apply for the permit if they wish to work with a brand — local or international. However, non-Saudi residents in the country must follow a different track.
After applying to the Ministry of Investment for a permit to work in the country, they can then apply for an influencer permit through GCAM. However, non-Saudi residents must be represented by specific advertising agencies.
“While some influencers may focus on the short-term loss of paying the license fee, there is a huge benefit to licensing coming in as it legitimizes the sector on a national level,” Jamal Al-Mawed, founder and managing director of Gambit Communications, told Arab News.
“This is crucial in the influencer industry as it has been a bit of a wild west for marketing in the past, with no clear benchmarking for rates or contracts.”
Al-Mawed said that the new measures can protect brands that are susceptible to fraud “when they pay huge budgets to influencers who are buying fake followers and fake engagements. This creates a vicious circle, as hard-working content creators are undermined by the bad apples.”
Although the new license is unlikely to solve every issue overnight, “it does create a foundation for more professionalism and accountability,” Al-Mawed added.
In June, non-Saudi residents and visitors to the Kingdom were prohibited from posting ads on social media without a license. Those who ignore the ruling face a possible five-year prison sentence and fines of up to SR5 million.
GCAM announced the ban after finding “violations by numerous non-Saudi advertisers, both residents and visitors, on social media platforms.”
“After checking their data, it was found that they had committed systemic violations, including lack of commercial registrations and legal licenses, and they are not working under any commercial entity or foreign investment license,” the commission said at the time.
Now, with a regulated license, such violations will be easier to monitor and the sector will be better regulated to ensure full transparency.
Although Saudi influencers will be able to hold full-time jobs while earning on the side through promotional campaigns on their social media profiles, the law states that non-Saudis can work only in one specific role while residing in the Kingdom.
However, the system does not apply to businesses and entities — such as bakeries or hair salons — that hold social media accounts and advertise their own products or services on these platforms. Only individuals are affected by the new law.
There are certain exceptions, however, such as individuals who have been invited to the country by a ministry or government entity in order to perform, including musicians and entertainers.
With the rise of social media over the past decade, content creators and so-called influencers with thousands of followers on Instagram, TikTok, Snapchat and other platforms have drawn audiences away from traditional outlets, such as television, newspapers and magazines, to new and largely unregulated media.
Sensing the shift in content consumption, advertisers have followed the herd. Crystal-blue waters caressing white, sandy beaches at luxury resorts and scrumptious feasts at the finest restaurants are now commonplace on influencer profiles as businesses rush to take advantage of more “natural-feeling” product placement.
However, regulators have struggled to keep up with this rapid transformation, leaving the process open to legal disputes, exploitation and abuse. That is why authorities elsewhere in the world have also been exploring influencer permits.
Dubai, widely seen as the influencer hub of the Middle East, is among them.
In 2018, the UAE’s National Media Council launched a new electronic media regulation system, which required social media influencers to obtain a license to operate in the country.
The cost of the annual license is 15,000 AED (roughly $4,000). Those who fail to obtain or renew the license can face penalties including a fine of up to 5,000 AED, a verbal or official warning, and even closure of their social media accounts.
The rules apply to influencers visiting the UAE as well. They must either have a license or be signed up with an NMC-registered influencer agency to operate in the country.
With Saudi Arabia progressing in the entertainment and creative industries, the introduction of the license is viewed as a step in the right direction.
“It’s great news for the industry,” said Al-Mawed. “When someone is licensed by the government to offer their services, that gives them a level of safety and trust and can help filter out the scammers who prefer to fly under the radar.”
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