LONDON: Dubai was rated on Tuesday as the world’s most popular travel destination for users on the social media giant TikTok, beating New York City, which occupied first place last year.
Titled the “TikTok Travel Index,” the research was conducted by luggage company Bounce, which studied the popularity of different travel destinations according to the frequency of hashtags used on TikTok.
The study found that Dubai is the most viewed destination on the entire social media platform by a large margin, with more than 82 billion posts featuring the hashtag #Dubai, followed by New York City with 59.5 billion and London with 36.8 billion.
London was followed by Istanbul (34.0 billion), Paris (33.0 billion), Miami (24.6 billion), Los Angeles (20.8 billion), Chicago (17.9 billion), Toronto (17.1 billion) and Madrid (16.0 billion).
“Synonymous with wealth and luxury, Dubai has become one of the most sought-after destinations for holidaymakers who want to soak up the sun in style. This ultra-modern city is home to some of the world’s most astounding architecture, such as the tallest building on Earth, the Burj Khalifa,” a statement from Bounce said.
According to reports, Dubai welcomed 6.17 million international visitors between January and May 2022 — an 197 percent year-on-year increase when compared to the same period in 2021.
Dubai’s tourism and travel sectors have recovered strongly after the COVID-19 pandemic, and were strengthened following a successful Dubai Expo 2020 held from 2021-2022.