Saudi tour guides shine at NEOM’s The Line exhibition

Saudi tour guides shine at NEOM’s The Line exhibition
The Line follows a human-first approach with health and well-being prioritized over transportation and infrastructure. (Supplied)
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Updated 12 August 2022

Saudi tour guides shine at NEOM’s The Line exhibition

Saudi tour guides shine at NEOM’s The Line exhibition
  • Details of NEOM project on full display at the exhibition
  • About 49 tours are organised per day, allowing visitors to grasp the scope and complexity of the project’s designs

JEDDAH: An exhibition exploring Saudi Arabia’s ambitious The Line project is leaving visitors enthralled thanks to the work of specialist tour guides.

The details of the NEOM project are on full display at the exhibition, hosted at the Jeddah Superdome. Visitors of all age groups will get first-hand insights with the help of the Saudi tour guides, who explain visual displays in both Arabic and English.

The guides are bringing the exhibition to life with about 49 tours per day, allowing visitors to grasp the scope and complexity of the project’s designs, architectural concepts and engineering capabilities.  

Speaking to Arab News, several tour guides expressed their enthusiasm at taking part in the exhibition and playing a small but important role in NEOM. 

One of the guides, Ragad Seit, said: “The experience is beyond wonderful. I love the excitement on the people’s faces while we explain the details of The Line. It is amazing to see the excitement they have for this revolutionary project and watching that makes me feel that it’s worth being a part of this exhibition. I am sure this will be a great movement for the future and we can’t wait to see the completion of The Line.”

Another young guide, Ghalya Faisal Alsahhaf, said: “My job here is to explain the unique and rare NEOM flora that will be grown in The Line. The experience is definitely one of a kind where I get to educate people on the vegetation aspect.

“The look on the people when they learn about the different kinds of flora is incredible. Also, I get to meet people from different cultures and backgrounds where I interact with them about the exhibition, and have discussions. The enthusiasm of the visitors is unimaginable.”

Abdulaziz Salmin said: “Although I am here as a tour guide, I am very proud to be a part of NEOM and work on this project.

“I work on sections one and two where I explain to the people what The Line is all about. The thrill and anticipation that the public show is very similar to my excitement. I am eagerly waiting to see how the city will turn out, especially after learning a lot more about it through this exhibition,” Salmin added.

Apart from tour guides, NEOM officials are also present at the exhibition to assist those looking for in-depth answers. 

The Jeddah exhibition opens its doors from 10 a.m. to 11 p.m. until Aug. 14, before moving to the Eastern Province and then staying in Riyadh.

“I learned about the project for the first time on social media and I was so excited to get my own first impression of the revolutionary model of The Line. I’m so excited to see this in reality,” Mohammad Ali, a visitor, said.

“Besides, we now understand more about the project with the help of the tour guides. It’s true that they can take the visitors on a whole different journey,” he added.

Another visitor, Raees Ali, said: “The tour guide turned my experience into a most pleasurable one by answering my questions and providing the information available in a clear and simple way.

“The project definitely looks futuristic and promising. After the tour, I did have many technical questions in my mind, but I am certain that they will be answered in the coming days. Hopefully, I would really like to relocate to this dreamy place.”

Saed H. was awestruck at The Line’s designs on display at the exhibition and is excited to see how the city will look after construction. 

“It is definitely a good idea to have a guide who gives some interesting details. I was surprised to learn about the football stadium in the city which will be embedded in a way where the city itself will turn towards the stadium and become the venue. All these details are so mind-blowing that the visitors were awe-inspired by this dreamy world. We really look forward to seeing it come to life,” said Saed.

Divided into different sections, the displays at the exhibition detail urban living plans being implemented in the city. The Line follows a human-first approach with health and well-being prioritized over transportation and infrastructure.

Free tickets can be booked through the Hala Yalla application for events.


KSRelief launches humanitarian campaigns in Yemen, Lebanon and Pakistan

KSRelief launches humanitarian campaigns in Yemen, Lebanon and Pakistan
Updated 10 min 31 sec ago

KSRelief launches humanitarian campaigns in Yemen, Lebanon and Pakistan

KSRelief launches humanitarian campaigns in Yemen, Lebanon and Pakistan
  • KSRelief’s Project Masam has so far dismantled 359,626 mines since its inception
  • As many as 1,520 food baskets were distributed in Pakistan, benefiting 10,640 people

DUBAI: The King Salman Humanitarian Aid and Relief Center (KSRelief) launched on Saturday a campaign to combat malaria in Yemen.
KSRelief’s aid efforts were carried out by its implementing partner, the World Health Organization, according to a report by state agency SPA.
The relief organization also dismantled 763 mines across Yemen in one week. These included 93 anti-personnel mines, 335 anti-tank mines, 333 unexploded ordnance and 2 explosive devices.
KSRelief’s Project Masam has so far dismantled 359,626 mines since its inception.
The humanitarian center also extended its relief efforts to Lebanon by distributing 300 food baskets to refugees and host communities in the country.
This came within KSRelief’s project to provide food security for Palestinian and Syrian refugees in Lebanon.
Meanwhile, the relief center’s teams have worked tirelessly to support people affected by the floods in Pakistan.
On Saturday, as many as 1,520 food baskets were distributed in the Sindh and Punjab provinces, benefiting 10,640 people, reported SPA.


Popstar Jason Derulo lauds AlUla’s unique ‘blend of worlds’

Popstar Jason Derulo lauds AlUla’s unique ‘blend of worlds’
Updated 27 September 2022

Popstar Jason Derulo lauds AlUla’s unique ‘blend of worlds’

Popstar Jason Derulo lauds AlUla’s unique ‘blend of worlds’
  • Singer says Saudi Arabia becoming world’s most attractive destination

ALULA: In the historical epicenter for cross-cultural exchange, between the majestic mountains of AlUla, popstar Jason Derulo took the stage to deliver a performance unlike any other at the second edition of the Azimuth music festival on Saudi National Day last weekend.

The American artist entranced the crowd with some of his most recent hits, including “Swalla” and “Jelebi Baby,” as well as some of his older fan favorites such as “Solo” and “In My Head.”

The concert took place in the same valley that hosted the contemporary art exhibition Desert X earlier this year, ensuring a special music experience for nationals and visitors alike in celebration of the Kingdom’s 92nd National Day.

American Popstar Jason Derulo performing to a Saudi audience in celebration of the 92nd National Day at the Azimuth festival in AlUla, which took place from Sept. 22-24. (AN photo by Huda Bashatah)

“Any time you can come to a place and have an experience … it makes the show so much better because it’s something that’s completely different that you can’t get anywhere else,” Derulo told Arab News in an exclusive interview.

Historically known as a strategic crossroads for trade and pilgrimage routes, the settlement conceals hidden gems such as the narrow valley oasis and the unique Elephant Rock. As part of the Madinah province, AlUla is a symbol of the cultural richness found throughout the eastern region of Saudi Arabia and beyond.

Any time that I can spread the word about how incredible this place is, I jump at the opportunity, and this is another one of those opportunities.

Jason Derulo

“Coming through the rock and all the sand, it’s almost like it’s a hideaway from everything, and to bring all of this luxury to the middle of the desert is unlike any other experience,” he said.

“Here you get to really see all the stars, you get to see all the rock, the mountains, you get a piece of that world. Then you bring the highest level of luxury to it and it’s just a blend of worlds that you can’t get anywhere else,” Derulo added.

American Popstar Jason Derulo performing to a Saudi audience in celebration of the 92nd National Day at the Azimuth festival in AlUla, which took place from Sept. 22-24. (AN photo by Huda Bashatah)

Derulo has performed throughout the region, headlining in Saudi for the first time in 2018 at the Saudia Diriyah E-Prix alongside Enrique Iglesias, The Black Eyed Peas, and Egypt’s Amr Diab.

“I’ve been performing for a very long time and I can say that this experience was unique, unlike any experience I’ve ever had. I’ve performed all over the world and even coming here today, I pulled out my phone — I was like, ‘this is amazing,’” he said.

The three-day Azimuth festival is one of several initiatives, forming part of Vision 2030, to position the Kingdom as a tourism hub.

FASTFACTS

• The American artist entranced the crowd with some of his most recent hits, including ‘Swalla’ and ‘Jelebi Baby,’ as well as some of his older fan favorites such as ‘Solo’ and ‘In My Head.’

• The concert took place in the same valley that hosted the contemporary art exhibition Desert X earlier this year, ensuring a special music experience for nationals and visitors alike in celebration of the Kingdom’s 92nd National Day.

• Jason Derulo commended the efforts made to globalize local talent and create new avenues for entertainment, recalling his performance during the professional LIV Golf tour, financed by the Public Investment Fund.

“I was actually one of the first performers, if not the first performer, that performed with an integrated crowd between men and women here, and I feel honored and blessed to be a small piece of history.”

“Any time that I can spread the word about how incredible this place is, I jump at the opportunity, and this is another one of those opportunities,” Derulo said.

“I love that people from across the world have come here and made this home because it really is a special place. They have a sense of pride, a small piece of ownership even, you would think that they were from here and they know so much about the history,” he added.

The artist believes that Saudi Arabia is on the verge of becoming one of the “biggest” attractions in the world.

“This is something that’s just starting, though people are just now starting to see it, I’m sure this has been in the works for such a long time. There’s still so much room for growth, but it’s already incredible,” he said.

Bringing in a diverse lineup of both local and international artists was a key goal for the event, collaborated by entertainment festival MDLBEAST and the Royal Commission for AlUla.

Ahmed Alammary, the Saudi DJ and chief creative at MDLBEAST, told Arab News that this celebration was a chance to create cultural exchange opportunities with international artists while also catering to a local audience.

Derulo commended the efforts made to globalize local talent and create new avenues for entertainment, recalling his performance during the professional LIV Golf tour, financed by the Public Investment Fund.

“This is becoming a melting pot, and it’s beautiful to see … I think Saudi is really pushing the envelope in terms of tourism and technology. When you think of arts when you think of entertainment, Saudi has become really high up on the list because they really took a stand and really took a giant leap in that world,” Derulo said.

 


Who’s Who: Mishaal Ashemimry, vice president of the International Astronautical Federation

Mishaal Ashemimry
Mishaal Ashemimry
Updated 26 September 2022

Who’s Who: Mishaal Ashemimry, vice president of the International Astronautical Federation

Mishaal Ashemimry

Saudi engineer Mishaal Ashemimry is the newly elected vice president of the International Astronautical Federation, becoming the first Saudi woman to hold the position after receiving 14 majority votes from international representatives.

Her role as one of the federation’s 12 vice presidents enables her to further the development of the space sector globally and consolidate the direction of the IAF.

As a Saudi woman and the first aerospace engineer in the Gulf Cooperation Council, her position strategically places the Kingdom at the forefront of the industry and highlights the country as a global leader in the field.

Since September 2021, Ashemimry has served as special advisor to the CEO of the Saudi Space Commission Mohammed Al-Tamimi, a position in which she consults on developing a national space strategy, creates and leads space programs, and advises leadership on direction and execution.

Ashemimry was previously a space nuclear technology consultant at the aerospace and defense company Northrop Grumman. She also conducted research funded by the NASA Marshall Space Flight Center during her time as a research assistant at the Florida Institute of Technology

At 26 years old, the engineer was also president and CEO of her own aerospace company, MISHAAL Aerospace, established in 2010. The company developed space rockets, designed and launched its own line of cost-effective rockets titled the “M-rocket” series, completed static tests for hybrid rocket propulsion systems and provided global consultation.

In 2015, Ashemimry won the Inspirational Woman of the Year Award at the Arab Women Awards and in 2018 was awarded for her scientific achievements by King Salman.

She received her bachelor’s degree in applied mathematics and aerospace engineering in 2006 and her master’s degree in aerospace engineering in 2007, both from the Florida Institute of technology.

She is a certified Nitrox, rescue and open water diver, a commercial pilot and is trained in real space flight conditions of zero-gravity.

Ashemimry is an expert in aerodynamics, missile and rocket stage separation analysis, vehicle design, wind tunnel testing, simulations and analysis, and computational tool development.

 


Volunteers clear litter from hiking routes near Jeddah

Volunteers collected over 4,000 plastic bottles, 1,000 cans, and glass shards collected from hiking trails in Asfan. (Supplied)
Volunteers collected over 4,000 plastic bottles, 1,000 cans, and glass shards collected from hiking trails in Asfan. (Supplied)
Updated 26 September 2022

Volunteers clear litter from hiking routes near Jeddah

Volunteers collected over 4,000 plastic bottles, 1,000 cans, and glass shards collected from hiking trails in Asfan. (Supplied)
  • Over 4,000 plastic bottles, 1,000 cans, glass shards collected
  • Earth Trails focuses on environmentally friendly life, says GM

JEDDAH: Volunteers from a local tourism group recently cleared heaps of garbage from hiking trails in Asfan as part of their social responsibility commitments, and to ensure a pristine environment for outdoor enthusiasts.

Asfan is a small city surrounded by hiking trails running through its unique terrain and striking rock formations, making it a favorite destination for people living in Jeddah.

The cleanup was undertaken by Earth Trails, a company licensed by the Saudi Tourism Ministry, that specializes in hiking tours and trips around the Kingdom.

Dr. Shadi Badawood, the general manager of Earth Trails, said: “Natural trails in Saudi Arabia need more attention by all nature enthusiasts and the public.” This initiative would hopefully inspire people to keep the country’s natural spaces clean, he said.

FASTFACT

Dr. Shadi Badawood, the general manager of Earth Trails, said plastic takes 450 years to decompose, aluminum 80 years, and glass one million years.

Earth Trails’ members collected more than 4,000 plastic bottles, over 1,000 aluminum cans, and a significant number of glass shards. Badawood said plastic takes 450 years to decompose, aluminum 80 years, and glass one million years.

“It is part of our responsibility to take the initiative to clean up these trails, and encourage other individuals to follow in our steps,” Badawood said. Many people do not realize how much they are harming the environment by littering, he said.

Around 25 volunteers participated in the initiative. Badawood said he was pleased with the turnout and hopes the next event will attract more participants.

“We do have a number of volunteering members who really love nature and we admire their actions (to) take care of the environment, and we encourage them to learn new ways to sustain the ecosystem around us,” said Sarah Fida, volunteer coordinator at Earth Trails.

Muath Al-Ahmadi, a volunteer, said: “I’m a nature enthusiast and I believe that one of the most significant points about the cleanup initiatives is awareness. The participation in such programs with hiking groups is a big step towards a more sustainable and environmentally friendly life.” Seeing the amount of waste on the trails should make people “rethink” their consumption, Al-Ahmadi added.

Another volunteer, Yousef Albouq, said: “When I joined … I felt excited and happy. I think events like this will contribute to reducing waste, and I hope such initiatives of Earth Trails will … raise people’s awareness of putting trash in the right place.”

He said those who willingly contributed their time showed how committed they are to protecting the environment.

 


Saudi Arabia takes part in World Tourism Day 2022

There will be many unique and futuristic offerings in Saudi Arabia as the country continues to develop. (SPA)
There will be many unique and futuristic offerings in Saudi Arabia as the country continues to develop. (SPA)
Updated 26 September 2022

Saudi Arabia takes part in World Tourism Day 2022

There will be many unique and futuristic offerings in Saudi Arabia as the country continues to develop. (SPA)
  • The ministry aims to raise awareness of the importance of tourism in Saudi Arabia as an axis and a fundamental pillar of development within the objectives of Vision 2030

RIYADH: The Saudi Ministry of Tourism is taking part in celebrations for World Tourism Day 2022 in Bali, Indonesia, on Sept. 27, to promote tourism as a key pillar of development.

The ministry aims to raise awareness of the importance of tourism in Saudi Arabia as an axis and a fundamental pillar of development within the objectives of Vision 2030.

Recognizing the importance of human capital development, the ministry launched the largest national strategy for capacity development and tourism competencies in the Kingdom, which aims to prepare qualified national cadres with the highest international standards.

The strategy also aims to empower entrepreneurs and owners of small and medium tourism establishments through a package of distinctive programs to bring about a qualitative leap that reflects the ambition of the tourism sector to enrich the experiences of tourists.

Zurab Pololikashvili, secretary-general of the UN World Tourism Organization, said: “This year, especially, we also recognize that we cannot go back to the old ways of working. The 2030 agenda for sustainable development remains our end goal.

“We must rethink tourism. As the world opens up again, we must learn the lessons of the past; through crisis, we have seen where we can build more resilience and deliver more fairness,” he added.

Furthermore, the Saudi ministry is paying attention to the tourism industry in the Kingdom in terms of its organization, development and promotion in a way that enhances the role of the sector and overcomes obstacles to its growth.

It is allowing registrations for the Tourism Pioneers Program, which provides training opportunities in 10 prestigious global universities and educational institutions specialized in the sector.