Callebaut, the chocolate maker preferred by artisans and chefs around the world, debuts its game-changing ‘Callebaut NXT’ series to the Kingdom of Saudi Arabia. NXT is 100 per cent plant-based dark and milky tasting chocolates, guaranteed free from any traces of dairy.
The launch comes on the heels of its successful global unveiling in early 2022 and responds to the burgeoning demand for plant-based foods across the Middle East. To kick off the NXT movement, an event held at Marriott Hotel in Riyadh on 4 October 2022, where three renowned chefs brought their A-game and took the audience by surprise with their creative spirit.
Chef Marike Van Beurden, Pastry & Chocolate Consultant presented an Earl Gray tea snacking bar, hazelnut and lime tarts and exotic coconut travel cake using the NXT chocolate, whereas Chef Romain Renard, Head of Chocolate Academies MENA curated two recipes by blending tropical fruit flavours like apricot, passion fruit, and lemon with the Callebaut NXT range to give the audience a great experience. And Chef Panagiotis Samaras, Sr. Technical Advisor, Chocolate Academy Dubai created a Vegan - Peanut & Caramel bonbon using the Dairy-Free NXT Milk tasting chocolate. Recipes can be downloaded here https://www.callebaut.com/en-OC/download-NXTrecipes
Epitomizing innovation in the world of chocolate, Callebaut NXT is all set to make waves in Saudi with its 100% plant-based dark and milky-tasting chocolates, guaranteed free from any traces of dairy. Promising the same great taste, creamy texture, smooth mouth feel and quality as traditional chocolate, NXT dark and milk chocolate is innovation like no other.
Specially curated for chefs & artisans, who frequently receive requests for vegan, plant-based, allergen-free and planet-friendly desserts and chocolates, the NXT range not just offers worry-free alternatives for traditional and new recipes, but also how-to guides, inspiration and tips and tricks through the new NXT digital platform—introduced with the support of R&D experts and an impressive line-up of chefs and artisans who’ve developed and tested the chocolate throughout several recipe applications.
Over the last quarter of 2022 and next year, Callebaut aims to create and grow a true NXT chef community for dairy-free confectionery, bakery, pastry, horeca and gelataria with a subsequent launch in UAE and the rest of the Middle East.
NXT is already available in Riyadh and Jeddah through Callebaut’s official partner Mawassem Al Ghizaa Co. EMF Saudi.
BOX OUT 1: NXT is 100 per cent plant-based dark and milky tasting chocolates, guaranteed free from any traces of dairy are curated for chefs & artisans to bring genuine vegan, plant-based, lactose-free & dairy-free chocolate indulgence to life without compromising taste and quality as compared to traditional chocolate.
BOX OUT 2: Plant-based foods are growing fast across the globe—not just in the savoury sphere but in the world of desserts and more specifically chocolate. According to industry stats, 54 per cent of Generation Z avoid meat or other animal-based products versus 34 per cent of baby boomers.