DUBAI: WOLF, which describes itself as “the world’s online festival,” is set to produce more than 10,000 live performances in the metaverse this month.
The company, which specializes in metaverse experiences, launched its talent development program WOLFStars this August following a pilot phase that saw 250 Arabic-speaking emerging creators join the program to create regular shows in the app.
Since then, 1,000 creators have registered and performed in the metaverse, and more than 500 users are creating regular podcast-style talk shows in Arabic, according to the company.
As part of the WOLFStars program, some creators have been able to earn up to $130 a show, generating $1,750 a month for themselves.
“We have been blown away by the success of our WOLFStars program, as we have welcomed over 1,000 content creators to WOLF, who will produce over 10,000 shows in October, viewed by our highly engaged audiences,” said Gary Knight, CEO of WOLF.
WOLF has collaborated with Arab personalities including Aseel Hameem, Fay Al-Sharqawi, Nedaa Sharara, Danyah Shafei, and Lebanese pop superstar Yara, he added.
“It is our ability to combine Arab talents with an engaged online audience to create the first digital festival experience where users have complete creative control that sets WOLF apart,” Knight said.
The WOLF app is currently available for free on iOS and Android devices. The company plans to launch its virtual reality app on Oculus and other VR headsets’ app stores soon.