Saddik and Mohamed Attar Co. recently opened the first-ever Tudor Boutique in Saudi Arabia’s top two cities.
Two boutique openings in Riyadh and Jeddah and one launch event created a buzz about the #BornToDare Swiss brand.
Each activation included an interactive experience with the invited VIP guests to ensure complete brand knowledge.
On Oct. 11, the Tudor Boutique in Riyadh Park welcomed more than 40 guests to take a look at its timepieces.
The small boutique opening ensured that guests were able to network with each other while shopping for Tudor watches.
On Oct. 12, Tudor opened an intimate store at the Red Sea Mall — Jeddah’s most prominent shopping center — in the presence of 60 guests, VIP clients and members of the media.
At both boutique openings, guests enjoyed warm hospitality complete with Tudor-inspired daring giveaways for each attendee.
The grand opening in Jeddah was at the five-star Nobu Restaurant.
The event spearheaded by the Saddik and Mohamed Attar Co. team featured an all-encompassing experience for guests — from mini-Japanese canapes and immersive photo walls to entertainment by two international violinists exclusively performing from Greece.
More than 150 special guests attended the Tudor launch event, which took place right before the sunset with the beautiful Red Sea horizon in the backdrop.
The in-house Nobu DJ entertained the guests with his music-mixing skills. It was followed by a violin interactive show and finally a performance by Saddik Omar Attar on the piano.
The entire event was produced and executed by the Saddik and Mohamed Attar team alongside their events agency, Seven.
Both teams joined synergies to make a trailblazing event for Tudor as part of the luxury watch industry in Saudi Arabia.
At the end of the fun-packed program, guests left the venue inspired to dare and seek adventure with their own exclusively branded Tudor items.
“I’m grateful to everyone who made this significant event come to life,” said Omar Attar. “The talented team at Saddik and Mohamed Attar, with their professionalism, produced a world-class event by all standards. The Tudor team and Seven, thank you for making this event possible.”
Tudor is an award-winning Swiss-made watch brand, offering mechanical watches with sophisticated style, proven reliability and unmatched value for money.
The origins of Tudor date back to 1926, when “The Tudor” was first registered as a brand on behalf of the founder of Rolex, Hans Wilsdorf.
He officially set up the Montres Tudor SA company in 1946 to produce watches that respect the traditional Rolex philosophy of quality at a more affordable price point.
Because of their robustness and affordability, throughout their history Tudor watches have been chosen by the boldest adventurers on land, in the air, underwater and on ice.
Today, the Tudor collection includes emblematic models such as Black Bay, Pelagos, 1926 and Royal.
Since 2015, Tudor has also offered models with mechanical manufacture calibres with multiple functions and superior performance.
