EZDubai, a fully dedicated e-commerce free zone strategically located in Dubai South’s Logistics District, has welcomed Mumzworld, the largest online baby shop in the Middle East, which will be expanding its operations. A signing ceremony to announce the expansion was attended by Mohsen Ahmad, CEO of the Logistics District — Dubai South; Mona Ataya, CEO of Mumzworld; and other senior executives from both entities.
The new facility will span 8,152 square meters and will be located in a rapidly expanding free zone for major e-commerce players and last-mile service providers. The move is expected to further strengthen Mumzworld’s footprint and bolster its operations for continued hyperscale. EZDubai will support Mumzworld in running an effective fulfillment center through bonded and non-bonded activities to expedite inventory turnover. This will assist the company in managing, optimizing and creating new warehouse operations to support its aggressive regional and global growth strategy.
Ahmad said: “Mumzworld, the pioneering online marketplace in the Middle East, is a wonderful addition to our portfolio. Our continued efforts aim to create an excellent environment for such specialized companies and boost the region’s e-commerce sector. The new fulfillment center will significantly expand Mumzworld’s capacity to continue to deliver best-in-class customer demand and satisfaction, enabling the company to deliver products quicker, especially with our proximity to last-mile partners.”
The new facility seeks to optimize every consumer touchpoint and elevate the e-commerce industry by consistently providing customers with a distinctive, personalized, practical, and seamless experience. In addition to fostering long-lasting relationships with customers, this effort will push the boundaries of innovation and improve operational excellence and efficiency to save costs.
Ataya said: “This new built-to-suit fulfillment center at Dubai South represents an important milestone for Mumzworld. The brand is at an important point of hypergrowth, and our partnership with EZDubai will further consolidate our path forward. The facility is strategically located and effectively enabled to allow us to cater to growing customer demands and continue to provide an exceptional online shopping experience in the region.”
The state-of-the-art facility and enablers within this locale will allow us to continue our aggressive expansion plan across the region more seamlessly and efficiently.”
The 920,000-square-meter, purpose-built e-commerce hub in Dubai South is designed to attract the world’s leading e-commerce companies and create a benchmark with its infrastructure. The e-commerce zone, which was launched in 2019 by Sheikh Mohammed bin Rashid Al-Maktoum, vice president and prime minister of the UAE and ruler of Dubai, aims to promote the emirate’s position as a hub for global e-commerce.