How Arabs brought luster to Sri Lanka’s historic pearl trade

How Arabs brought luster to Sri Lanka’s historic pearl trade
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A merchant weighs local raw pearls in the island of Dalma, off the coast of the Emirati capital Abu Dhabi, on Nov. 3, 2022. (AFP/File)
How Arabs brought luster to Sri Lanka’s historic pearl trade
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The archival illustration from a German publication dated 1909 shows Sri Lankan fishermen processing pearl mollusks. (AN Photo)
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Updated 16 January 2023

How Arabs brought luster to Sri Lanka’s historic pearl trade

How Arabs brought luster to Sri Lanka’s historic pearl trade
  • First Arabs arrived in Sri Lanka in the 3rd century B.C. and dominated its trade
  • Pearl fishing in Sri Lanka began to struggle in the 19th century, under British rule

COLOMBO/DUBAI: When Ibn Battuta arrived in northern Sri Lanka, the ruler of the Jaffna Kingdom greeted him with pearls more beautiful than any he had ever seen in his life.

The famed Moroccan explorer’s ship arrived in Puttalam in September 1344, and he spent a few days on the island, entertaining the king who was interested in his voyages, and visiting Adam’s Peak, a mountain venerated by Muslim pilgrims as the site of the footprint of the first man and prophet.

Ibn Battuta recorded the journey in his “Travels,” and gave a detailed description of it, focusing much of his attention on pearl reefs and pearl hunting — one of the main revenue earners for the Jaffna king’s coffers.

He wrote in his memoir that the gems he was gifted were “wonderful pearls, the biggest and most beautiful pearls in the world!”

But he was not the island’s first Arab visitor.

Those who arrived in Sri Lanka centuries before Ibn Battuta were the ones that developed pearl fishing, and who lifted the gemstone, formed by mollusks, into becoming the island’s most valuable aquatic resource.

Abdul Raheem Jesmil, development officer at Sri Lanka’s Department of Archeology, whose research focuses on the history of Sri Lankan Muslims, estimates that the first Arab visitors to the island arrived in pre-Islamic times, around the 3rd century B.C.

At that time, the trade with the island was entirely in the hands of Arabs who came mainly from the Arabian Peninsula and parts of Mesopotamia.

“They came in search of spices such as cardamom, cinnamon, cloves, and white pepper,” Jesmil said.

“When they stayed here, they found that some parts of the island’s ocean were full of pearls ... They diverted their businesses to pearl diving.”

Pearl diving has been practiced for thousands of years and in many communities of the Arabian Gulf was the main source of wealth in ancient times. Men from these regions would spend months on expeditions at sea during the pearling season, while families awaited them on the shore and performed rituals for their safety.

When Arab traders reached Sri Lanka, they immediately understood the wealth of its pearl beds and explored the island’s northwestern coast.

Pearls were initially found mostly in oysters in the Gulf of Mannar, off the towns of Mannar, Chilaw and Kalpitiya.

They were highly valued among the aristocracy of ancient Rome, where chroniclers in the 2nd century A.D. recorded how they were brought by ships that chartered the Indian Ocean or by caravans.

As the industry grew in importance and expanded over centuries, divers also began to explore the areas south of the pearl-rich gulf.

“They found new places from Beruwala to Hambantota, which run from the western coast to the southern,” Jesmil told Arab News, adding that the industry was so lucrative that many of the Arab pearl traders settled down in Sri Lanka and married local women, mostly from the Tamil communities that were involved in their business.

While little is known about any remaining artifacts documenting the presence of pre-Islamic merchants from the Middle East, after the advent of Islam such evidence is abundant, especially as the Arab influence also entered the sphere of culture and religion.

“The first mosque in Sri Lanka was built by these Arabs ... Al-Abrar Mosque stands a monument of Arabian culture,” Jesmil said, referring to a mosque in Beruwala that was built in 920 A.D. It is the oldest remaining —and widely considered to be the first —mosque in Sri Lanka.

Later manuscripts by Europeans indicate that until the 19th century the gathering of pearl shells from the sea, processing of them, and trading were dominated by Arabs and Tamils, who were considered the best divers.

For one century, pearl fisheries were under the control of the Portuguese who entered a pact with coastal communities in Mannar. During that time, the industry reportedly employed some 50,000 people. When the Dutch expelled the Portuguese in the mid-17th century, they expanded it to 200,000 employees.

It was under another colonial power, Britain, which took over a century later, that pearl fishing began to struggle. The waters which used to be one of the most abundant sources of natural pearls in the world for more than two millennia, started to lose their oyster colonies.

After the British made a series of unsuccessful experiments in reviving the industry, in the 1920s it received a final blow with the introduction of the cultured pearl by the Japanese.

Some pearl hunting continued after Sri Lanka gained independence, but today it is nearly extinct.

While Sri Lanka is still a well-known jewelry producer, the gemstones that once gained its fame are no longer in the spotlight.

Rizan Nazeer, chief executive of the annual FACETS Sri Lanka International Gem and Jewelry Trade Show in Colombo, said that the pearls used by local artisans are hardly ever native ones.

“Pearl fishing is a dying industry in Sri Lanka, the gemstones have been superseded,” he said.

“We get pearls from Japan and Australia.”

Ukraine marks grim Bucha anniversary, calls for justice

Ukraine marks grim Bucha anniversary, calls for justice
Updated 29 min 24 sec ago

Ukraine marks grim Bucha anniversary, calls for justice

Ukraine marks grim Bucha anniversary, calls for justice

BUCHA, Ukraine: Ukrainians marked the anniversary of the liberation of Bucha Friday with calls for remembrance and justice after a brutal Russian occupation that left hundreds of civilians dead in the streets and in mass graves, establishing the town near Kyiv as an epicenter of the war’s atrocities.
“We will not let it be forgotten,” President Volodymyr Zelensky said at a ceremony in Bucha, vowing to punish those who committed outrages there that are still raw. “Human dignity will not let it be forgotten. On the streets of Bucha, the world has seen Russian evil. Evil unmasked.”
Bucha’s name has come to evoke savagery by Moscow’s military since its full-scale invasion of Ukraine began in February 2022. Ukrainian troops who retook the town found the bodies of men, women and children on the streets, in yards and homes, and in mass graves. Some showed signs of torture.
Elsewhere in Ukraine, fighting continued Friday: Russia used its long-range arsenal to bombard several areas, killing at least two civilians and damaging homes.
And the Kremlin-allied president of neighboring Belarus raised the stakes when he said Russian strategic nuclear weapons might be deployed in his country, along with part of Moscow’s tactical nuclear arsenal. Moscow said earlier this week that it planned to place in Belarus tactical nuclear weapons, which are comparatively short-range and low-yield. Strategic nuclear weapons, such as missile-borne warheads, would bring a greater threat.
At the official commemoration in Bucha, Zelensky was joined by Moldova’s president and the prime ministers of Croatia, Slovakia and Slovenia.
Russian troops occupied Bucha weeks after they invaded Ukraine and stayed for about a month. When Ukrainian forces retook the town, they encountered horrific scenes. Over weeks and months, hundreds of bodies were uncovered, including of children.
Russian soldiers, on intercepted phone conversations, called it “zachistka” — cleansing, according to an investigation by The Associated Press and the PBS series “Frontline.”
Such organized cruelty, which Russian troops also employed in other conflicts such as Chechnya, was later repeated in Russia-occupied territories across Ukraine.
Zelensky handed out medals to soldiers, police officers, doctors, teachers and emergency workers in Bucha, as well as to the families of two soldiers killed during the defense of the Kyiv region.
“Ukrainian people, you have stopped the biggest anti-human force of our times,” he said. “You have stopped the force which has no respect and wants to destroy everything that gives meaning to human life.”
Ukrainian authorities documented more than 1,400 civilian deaths, including 37 children, in the Bucha district, and more than 175 people were found in mass graves and alleged torture chambers, Zelensky said. Ukraine and other countries, including the US, have demanded that Russia answer for war crimes.


Ukrainian soldiers in Kharkiv have a clear vision of danger and glory alike

Among the civilians killed was 69-year-old Valerii Kyzylov, whose wife survived but for whom the horrors inflicted on Bucha, her home town, are still raw.
“I remember everything like it was yesterday,” she said, twisting a handkerchief in her hands as she stood at a candle-lit vigil on Friday evening. “A year has passed but I still see it before my eyes.”
She cried as she recounted the horror she endured a year ago. Of Russian troops shooting her husband dead and leaving the body lying in the street for days. Of the Russian soldiers taking over her house, where she was forced to live in the basement. They would bring other civilians to the basement, she said, some with bags over their heads, and they would decide there whom to execute and whom to allow to live.
“I lived with my husband for 47 years. We have two children. We had such a nice family,” she said, weeping. “This pain is so great. He was so beautiful. He was killed for nothing.”
Prosecutor General Andriy Kostin alleged Friday that many of the dead civilians were tortured. Almost 100 Russian soldiers are suspected of war crimes, he said on his Telegram channel, and indictments have been issued for 35 of them.
A Ukrainian court has sentenced two Russian servicemen to 12 years in prison for illegally depriving civilians of liberty, and for looting.
“I am convinced that all these crimes are not a coincidence. This is part of Russia’s planned strategy aimed at destroying Ukraine as a state and Ukrainians as a nation,” Kostin said.
In Geneva, the UN human rights chief said his office has verified the deaths of more than 8,400 civilians in Ukraine since Russia’s invasion — a count believed to be far short of the true toll. Volker Türk told the UN Human Rights Council that “severe violations of human rights and international humanitarian law have become shockingly routine” during Russia’s invasion.


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Belarusian President Alexander Lukashenko, along with announcing the possibility of the deployment of Russian strategic nuclear weapons in his country, called for a cease-fire in Ukraine. A truce, he said in his state-of-the-nation address in Minsk, must be announced without any preconditions, and all movement of troops and weapons must be halted.
“It’s necessary to stop now, before an escalation begins,” Lukashenko said, adding that an anticipated Ukrainian counteroffensive using Western-supplied weapons would bring “an irreversible escalation of the conflict.”
But Kremlin spokesman Dmitry Peskov responded that Russia has to keep fighting, again claiming that Ukraine has rejected any talks under pressure from its Western allies.
Peskov also dismissed remarks by Hungarian Prime Minister Viktor Orbán that the European Union was mulling the deployment of peacekeeping troops to Ukraine, calling that “extremely dangerous.”
Russia has maintained its bombardment of Ukraine, with the war already in its second year. Along with the two civilians killed Friday, 14 others were wounded as Russia launched missiles, shells, exploding drones and gliding bombs, the Ukraine presidential office said.
Two Russian missiles hit the eastern city of Kramatorsk, damaging eight residential buildings, the office said. Nine missiles struck Kharkiv, damaging residential buildings, roads, gas stations and a prison, while Russian forces shelled the southern city and region of Kherson. A barrage at Zaporizhzhia and its outskirts caused major fires.
In the battered front-line town of Avdiivka in eastern Ukraine, a baby and adult were killed in Russian shelling, according to the presidential office. Before the Russian invasion, about 25,000 people lived in Avdiivka. About 2,000 civilians remain.

Japanese PM hails ties with Islamic countries at Ramadan dinner

Japanese PM hails ties with Islamic countries at Ramadan dinner
Updated 01 April 2023

Japanese PM hails ties with Islamic countries at Ramadan dinner

Japanese PM hails ties with Islamic countries at Ramadan dinner

TOKYO: Japanese Prime Minister Kishida Fumio hosted a dinner at his office in Tokyo on Thursday to mark the holy month of Ramadan and spoke of the tolerance of Islam needed to combat conflicts in the world.
The event was attended by the heads of Islamic diplomatic missions in Japan, Foreign Minister Hayashi Yoshimasa, top Foreign Ministry officials, parliamentarians and representatives of Islamic organizations.
“After experiencing the pandemic, the international community stands at a historic turning point,” Kishida said in his address. “Now, more than ever, we must lead the international community toward cooperation instead of division and conflict. I feel that the ‘wifaq’ or harmony and ‘tassmoh’ or tolerance that both Japan and Islamic countries embrace are becoming more important.

Now, more than ever, we must lead the international community toward cooperation instead of division and conflict.

Kishida Fumio, Japanese prime minister

“In that connection, the plan of a free and open Indo-Pacific, or FOIP, which I announced recently, is an important tool. The vision of FOIP honors inclusivity and diversity. Under this plan, we have launched four pillars to make clear our intention to expand cooperation with regions and countries. We would also like to upgrade our relationships with Islamic countries as we continue to advance such efforts.”
Kishida said he had worked hard through meetings, phone calls and events such as TICAD8 to “deepen the bonds of trust and friendship” with the Islamic world.
“Since I was the foreign minister, I have long embraced our ties with the Islamic World, which stretches from Southeast Asia through the Middle East, Central Asia, Africa and Europe.”
Kishida concluded his remarks by wishing, “tonight’s occasion, where we share our moments with friends from Muslim communities, will be a great opportunity to deepen the friendship between Japan and your countries.”
Ambassador of Palestine and dean of the Arab diplomatic missions, Waleed Siam, told Arab News Japan: “Hosting the Ramadan iftar dinner has been a tradition of Japanese prime ministers, and we highly appreciate it.”


Ukrainian soldiers in Kharkiv have a clear vision of danger and glory alike

Ukrainian soldiers in Kharkiv have a clear vision of danger and glory alike
Updated 46 min 17 sec ago

Ukrainian soldiers in Kharkiv have a clear vision of danger and glory alike

Ukrainian soldiers in Kharkiv have a clear vision of danger and glory alike
  • Local commander appreciates weapons donations, says troops lack technical skills and expertise to operate them
  • Loss of homes and livelihoods proved too much to bear for those who remained during Russian control

KHARKIV: In Kostyantynivka, an industrial city in Donetsk, eastern Ukraine, just 20 kilometers southwest of the Bakhmut front line, local and foreign recruits train under the watchful eye of Oleksandr, commander of the Aidar Battalion, an assault unit of the Ukrainian Ground Forces.

Oleksandr, a handsome man in his 30s, has been a soldier since 2014, joining up shortly after his girlfriend’s father was taken captive by Russian-backed forces that same year. Since then, his prowess as a leader on the battlefield has seen him promoted to the rank of commander.



“I know how the enemy operates by now; their strategy is to create confusion and chaos. We run ours by critical thinking, by going over our mistakes and learning from them to do better in the next battle,” he told Arab News at the unit’s local barracks.

“We have been successful in most if not all of our battles, but we need more. We need more weapons, we need more drones, we need more support. We have been trying to produce our own weapons but it is not enough.”

Bakhmut has been the site of some of the bloodiest fighting since Russia launched what it called a “special military operation” on Feb. 24, 2022.

The Director (nom de guerre) inside underground bunker by the Russian border in Ukraine's Kharkiv region. (AN photo by Mykhaylo Palinchak)

The Office of the UN High Commissioner for Human Rights has verified a total of 8,317 civilian deaths during the invasion of Ukraine as of March 19. Furthermore, 13,892 people were reported to have been injured. However, the numbers could be higher.

According to recent estimates, the conflict has wounded or killed 180,000 Russian soldiers and 100,000 Ukrainian troops. Other Western sources estimate the war has caused 150,000 casualties on each side.

Russian armed forces and the Wagner Group — a private military contractor which has recruited from Russia’s jails — sent a massive land force to capture the region, stretching Ukrainian ammunition to the limit.

“We see the Russian soldiers trying to emulate our strategy,” said Oleksandr. “The Wagner soldiers consist of former convicts and drug addicts. They are running low on recruit numbers and have been relying on prisons to fill in their ranks.”

In their attempt to punch through Ukrainian lines, Russian forces have been using a technique known as the “fox den” strategy, in which a grenade is attached to a drone and dropped into Ukrainian trenches from above.

The Z letter, a tactical insignia of Russian troops in Ukraine, is seen on the captured Russian towed artillery to be refurbished at the brigade's workshop in Kharkiv region on February 20, 2023. (AFP)

Nevertheless, Russian losses on this stretch of the battlefield have been high, with an attrition rate more severe than that of the Ukrainian defenders. “We do not underestimate our enemy, but they keep making the same mistakes. I have a feeling they do not learn,” said Oleksandr.

“Russian walkie talkies have fallen into our possession. What we heard shows they’re stubborn. Their generals don’t care how — the command is to get the job done no matter what, no matter the cannon fodder.”

NATO’s member states have been supplying Ukraine with modern battle tanks and other high-tech weaponry, supplementing the old Soviet-era technology that has long been the mainstay of Ukraine’s war effort.

Oleksandr says he appreciates the weapons donations, but says his troops still lack the technical skills and expertise to operate, maintain and repair the new gear. “Regardless, we will never surrender,” he said.

The Aidar Battalion came to prominence in recent months thanks to its social media activity, clocking up some 4.5 million subscribers on its TikTok account.

AIDAR Assault Battalion soldier at an undisclosed base in Kostyantinivka, Kharkiv region, Ukraine. (AN photo by Mykhaylo Palinchak)

Known as the “dancing soldiers,” short videos of its personnel performing traditional dances in full battle dress have become a source of inspiration and a morale boost for the wider Ukrainian armed forces and the public at large.

“You need to find a way to have fun, or else you won’t survive,” said Oleksandr. “I also make videos for my daughter, so she can see what her father is doing.”

Further to the northwest, in the Kharkiv region, the Kharkiv Territorial Defense Battalion is dug in along the barren landscape, with deep trenches and sandbags piled high to protect its personnel from enemy fire.

Most of the region was retaken from Russian forces in September 2022 during a massive Ukrainian counteroffensive, in what was viewed at the time as a significant turning point in the war. However, this momentum has since been lost, resulting in a bitter stalemate.

Ukrainian artillery unit soldier in Kostyantinivka, Kharkiv region. (AN photo by Mykhaylo Palinchak)

The months of fighting across this wide front left unfathomable carnage in its wake, with homes and businesses reduced to rubble and farmland churned up and left fallow.

“The Russians destroyed everything,” Yuriy, a local man in his 40s, told Arab News at his now-disused farm in Kharkiv. “We let our animals free from our barn to give them the chance to survive. Some I believe are still alive near the river.”

Many local families have chosen to leave the area for the comparative safety of western Ukraine and neighboring countries. For those who remained during the months of Russian control, the loss of homes and livelihoods proved too much to bear.

Yuriy, a farmer from Kharkiv, at his damaged home. (AN photo by Mykhaylo Palinchak)

“The building housed my parents, myself and my brother,” said Yuriy, pointing to his family’s damaged farmhouse.

“My father died of a heart attack. The conditions the Russians put us under didn’t aid his ailment. He couldn’t withstand it. He passed away. My mother and brother have relocated. I still return here from time to time.

“I don’t know where to start to rebuild. I think this will be the last time I am here.”

Despite their stalled progress, the Ukrainian armed forces stationed here remain in high spirits, but ever vigilant, their weapons trained on the horizon for signs of enemy activity.

“We are here to protect the border,” one soldier, who went by the nom de guerre “The Director,” told Arab News from his underground bunker.

“The shelling is the hardest to get used to, but we are here to protect our motherland. The shift keeps rotating and we are always on the lookout. There is no way back from here. We have enough food and warm clothes but we need more weapons. The Russians are not welcome here and we will not stop till we defeat them.”


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Several of the men serving in The Director’s battalion had little or no combat experience prior to their deployment, working as lawyers, teachers and civil servants, yet all have quickly adapted to their new realities. Few have seen their families in months.

“I took my children and wife to safety, but this is my town,” Ihor Reznik, commander of the Kharkiv Territorial Brigade, told Arab News. “We made it through hard battles. Now there is random shelling and we try to respond adequately. We need drones for survey and we need proper armored vehicles.”

Reznik’s daughter Anna, aged 25, serves in the Kharkiv Territorial Defense Battalion’s 127th Brigade. Before the war, she studied mathematics and computer science at a university in France.

Commander Ihor Reznik with his daughter Anna at the 127th Brigade base in Kharkiv region, Ukraine. (AN photo by Mykhaylo Palinchak)

Although she was close to graduation, she chose to quit her studies in order to join her father’s brigade, where she now serves as a military photographer for its press department.

“It’s always been a hobby, but now it is my way of serving in this war,” she told Arab News. “At the beginning, my parents were against it, but came to understand it was my decision. I need to document what is happening.”

And although she has frequently found herself in life-threatening situations while working in the field, she believes her commitment to the cause of documenting the conflict helps her to remain calm while under fire.

“When one has not been faced with such situations, one doesn’t know how to react. But I remain calm,” she said. “The camera is my weapon. No matter how difficult it gets, I never regret my decision. I know I am in the right place at the right time.”


Fifteen hurt as two Swiss trains derail in storm

Fifteen hurt as two Swiss trains derail in storm
Updated 31 March 2023

Fifteen hurt as two Swiss trains derail in storm

Fifteen hurt as two Swiss trains derail in storm
  • The incidents, on regional passenger rail lines, took place about 30 kilometres apart, north of the Swiss capital Bern
  • Three people were injured in the first, including the driver, and 12 were injured in the second

LUSCHERZ, Switzerland: Fifteen people were injured, including at least one seriously hurt, in two separate train derailments that happened in quick succession Friday in stormy wind in northwestern Switzerland, police said.
The incidents, on regional passenger rail lines, took place about 30 kilometers apart, north of the Swiss capital Bern.
Three people were injured in the first, including the driver, and 12 were injured in the second, with wind speeds of 136 kilometers per hour recorded nearby.
The first incident happened at the lakeside village of Luscherz at around 4:30 p.m. (1430 GMT), police said. The train had 16 people on board.
“While a strong wind was blowing... the front carriage of the train overturned on the right of the track, slipped down a small embankment for a few meters and finally came to a halt,” Bern cantonal police said in a statement.
“Three people, including the driver in the overturned carriage, were injured, treated by four ambulance teams and taken to hospital.”
The front carriage of the two-carriage train could be seen lying on its right side off the single-line track, on the grass verge between a path that runs alongside the railway line and a plowed field.
Workers in orange workwear and hard hats were at the scene, with a ladder placed alongside the carriage so they could reach the upturned left side. Firefighters helped to get people out.
The rear carriage rolled on for a few meters before coming to a stop.
A power mast was damaged, putting the line out of action.
“An investigation has been opened to determine the circumstances and causes of the accident,” police said.
The second derailment took place around 20 minutes later in the village of Buren zum Hof.
Bern police spokeswoman Magdalena Rast told SRF public television that nine adults and three children were injured, with the police tweeting earlier that there was “at least one seriously injured person.”
The RBS regional rail operator said some services had been suspended “as a result of the storm.”
A spokeswoman said the accident could have been due to the high winds but “it’s not clear.”
Switzerland is renowned for its extensive and punctual rail network, with frequent services between cities, towns and even villages.
Rail enthusiasts come from all over the world to ride on some of the most picturesque routes, or those with exceptionally steep climbs.
Recent figures from the Swiss Federal Statistical Office show that in 2021 eight people lost their lives in Swiss rail accidents and 47 were seriously injured. Most of those hurt were on the tracks.
There were 88 separate accidents, of which 53 resulted in serious injury.
“Overall, the number of victims of rail accidents has fallen significantly in recent decades, despite an increase in transport services,” the office said.

Indian startup goes viral with chief meme officer vacancy

Indian startup goes viral with chief meme officer vacancy
Updated 31 March 2023

Indian startup goes viral with chief meme officer vacancy

Indian startup goes viral with chief meme officer vacancy
  • StockGro started as a learning platform for millennials to become investment ready
  • Meme chief post has drawn more than 3,000 applications in past week

NEW DELHI: An Indian investment startup has been flooded with thousands of applications after its post to hire a chief meme officer went viral last week and turned into a meme itself.
The company, StockGro, was launched in Bangalore in 2020 as an experiential learning platform for millennials to become investment ready.
Its founder, Ajay Lakhotia, told Arab News that he wants to teach people how to invest because in Indian culture the focus is only on saving money rather than using it to gain profit.
“No one ever teaches us how to invest money, and there is a very large gap in our education system,” he said.
“If we want to build our nation, the money has to be rolled back through investment in different asset classes. I thought that this is something which is not just building a new startup, but also a nation-building exercise.”
Lakhotia, 41, began investing in stocks 20 years ago and noticed that most of his friends did not share his interest in finance.
As more than 65 percent of Indians are under 35, he decided to try to change perceptions surrounding investment and make it resonate with a younger, digital-savvy generation.
That is how StockGro came up with the idea to hire an officer responsible for memes — visual content, usually humorous, that goes viral on social media.
“Finance in people’s minds, when it comes to numbers, it’s not fun, it’s not exciting. That’s why we said, ‘Let’s break this whole monotony out there and let’s make it a little more fun. Let’s get someone who can add humor and satire to the whole finance sector,’” Lakhotia said.
“The new generation, their attention span is very small. If I throw 500-page literature at them, saying, ‘go read and start doing your options and futures trading,’ they will not do it. But if you make it bite-size content, if you make it fun for them, if you make it engaging for them, they will go after this.”
To the StockGro team’s surprise, the meme chief vacancy displayed on social media as an experiment has already drawn 3,000 applications, with candidates ranging from influencers to advertisers and college students.
All of the applicants, Lakhotia said, are “pretty much excited about this role.”
The successful applicant for the job, which comes with a monthly salary of $900, will be announced after the company runs a week-long test of shortlisted candidates’ skills.
“We will help them put out their memes, we will engage the audience and then we will know whose memes are working, whose concepts are working well, and accordingly we will move forward,” Lakhotia said.
If everything goes well, the company will venture into foreign markets, including the Middle East, where the demographics, especially in the Gulf region, are similar to those of India.
“The challenges are exactly the same,” Lakhotia said. “The market is very vibrant out there. The millennials actually are looking to invest in multiple asset classes and not just stocks, which is a very good time for us to enter these markets.
“That is what we are exploring, and we will probably be there in the next few quarters.”