Saudi Fashion Commission chief among international panelists at first-ever Egypt Fashion Week
The event will kick off with an opening night on May 12 at the Egyptian Museum, featuring the “Best of Egyptian Designers” fashion show curated by US stylist Julie Matos, followed by a gala dinner
Updated 25 March 2023
DUBAI: Saudi Fashion Commission CEO Burak Cakmak is set to speak at the first edition of Egypt Fashion Week, which will take place from May 12 to 15.
The event will also be attended by US fashion blogger Diane Pernet, Nigerian entrepreneur Omoyemi Akerele and co-founder of the Egyptian Fashion & Design Council Austrian Egyptian Susan Sabet.
Sabet said in a statement: “We are very proud and grateful to have won over so many distinguished speakers and major worldwide media partners and attendance to ensure that all eyes will be on Egyptian fashion.”
The fashion week, which has been in the making for about four years, is titled “Past, Present & Future” and is set to celebrate Egypt’s rich heritage and civilization, inspired by its culture, and to show the world Egypt’s present.
“Inspired by the rising number of emerging designers and growth of the local fashion industry, we knew the time had come to show the world our pool of creative talents and local cotton and textile industry,” Sabet added.
“The EFW program goes far beyond fashion shows and exhibitions and aims to connect the local, African and Middle Eastern markets through design, craftsmanship, education, sustainability, production and retail.”
The event will kick off with an opening night on May 12 at the Egyptian Museum, featuring the “Best of Egyptian Designers” fashion show curated by US stylist Julie Matos, followed by a gala dinner.
The following two days will be held at the Museum of Agriculture, one of the most important museums of its kind in the world, which will open its doors for the first time after five years of renovation for EFW.
The museum traces the history of agriculture and cotton in Egypt from prehistory to modernity, acknowledging agriculture as the basis on which Ancient Egyptians built a civilization.
The fashion week’s guests will discover designer exhibitions curated by the Saudi Fashion Commission, Lagos Fashion Week, Jordan Fashion Week and GTEX-ITC.
EFW will also host panel talks by local, regional and international industry leaders in the fields of design, education, craftsmanship, production, retail, sustainability, women’s empowerment and finance.
Launchmetrics, a partner of New York and Paris fashion weeks, is EFW’s logistics partner.
It is made by blending or mashing the meat in the curry and serving hot with flat breads or on its own.
Here, Prashant Chipkar Qureshi, the culinary head chef at Masti Cocktails and Cuisine, shares his lamb haleem recipe for a hearty iftar.
200 grams broken wheat
200 grams boneless lamb
2 grams red chili powder
50 grams yogurt
5 grams mint
50 grams yellow moong dal
10 grams ginger garlic paste
2 grams turmeric
50 grams haleem masala
20 grams coriander leaves
1-piece green chilies
Salt, to taste
Lemon wedges, 1 lemon
2 grams garam masala powder
1 gram peppercorns
1 cinnamon stick
50 grams cashew nuts
To prepare this popular delicacy, wash and soak the broken wheat for half an hour. Trim the lamb (boneless) of any excess fat. Add the lamb to a vassal with about one cup of water and put it over a medium flame. Fry the onion until golden brown and set aside.
To the lamb, add half a tablespoon of ginger and garlic paste, half a teaspoon of salt, red chilli powder and garam masala powder, along with a pinch of turmeric powder. Cook the mixture for eight to 10 minutes and simmer for another 15 to 20 minutes. Shred and keep aside.
Boil the broken wheat along with the yellow moong dal with a tablespoon of ginger-garlic paste, turmeric, green chillies, and peppercorns in eight cups of water until it is cooked completely, and the water is absorbed. Blend this mix for a few seconds.
Heat the oil in another container and add whole spices including a cinnamon stick, cooked and shredded lamb, the remaining green chillies, haleem masala, and half a cup of fresh coriander, and saute for two to three minutes. Add curd and saute for another 10 to 15 minutes. Add three cups of water and bring to a boil.
To this, add the blended broken wheat and dal mixture and mix well while adding a little ghee as you go. Let it simmer and cook slowly for at least 30 minutes. Serve hot garnished with fried onions prepared in step one, mint leaves, cashew nuts, lemon wedges, and the remaining fresh coriander.
Amara Lenses has previously collaborated with regional influencers including Saudi makeup artist Shouq Artist, Kuwaiti fashion blogger Fouz Al-Fahad, Bahraini content creator Zainab Al-Alwan, Kuwaiti influencer Fatima Al-Momen, Egyptian actress Nour Ghandour and more.
However, the partnership with Rodriguez is the brand’s first with an international star.
The Arab brand sells lenses in various shades of grey, brown, green and blue.
Model Imaan Hammam stars in new H&M, Mugler campaign
Updated 24 March 2023
DUBAI: Dutch Moroccan Egyptian model Imaan Hammam has landed herself another campaign, this time for a collaboration collection between Swedish high-street retailer H&M and French fashion label Mugler.
In the short teaser video Hammam shared on her Instagram stories, three artists are singing in a recording studio until Hammam suddenly breaks down the wall and walks into the scene.
Rising singers Amaarae, Shygirl, Eartheater, and Arca star in the campaign video. They recorded their own take on Stardust’s 1998 dance hit “Music Sounds Better with You.”
Discussions for the collaboration began before founder Manfred Thierry Mugler’s passing in January 2022.
The capsule will be available online and in stores from May 11.
The collection is being crafted under the direction of Mugler’s creative director Casey Cadwallader and will encapsulate “the unique and vibrant spirit of the brand,” H&M said in a statement.
The silhouette of the collection is the recognizable Mugler fit of today: Strong, big shoulders, a tight focus on the waist, an ode to the curves and lines of the body, and a tribute to confidence.
Ann-Sofie Johansson, H&M’s creative adviser, said: “We are proud to celebrate the legacy of Manfred Thierry Mugler with this collection. We were all honored to get to know Manfred, and it feels very special that he was involved at the initial stages together with Casey and the house of Mugler.
“Casey has done such an incredible job at paying homage to history, and to the archive, while making the collection totally contemporary. Under him, Mugler has become one of the most innovative and exciting houses on today’s fashion landscape,” she added.
Cadwallader said: “It is truly an honor to collaborate with H&M. The collection is a celebration of everything that defines Mugler as a house and each piece is authentic Mugler, from the bodysuits, which have become a signature of ours, to the sharp tailoring and worked denims. It is a showcase of our icons.”