Aviv Clinics Dubai: A game-changer in stroke rehabilitation

Aviv Clinics Dubai: A game-changer in stroke rehabilitation
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Aviv Clinics Dubai: A game-changer in stroke rehabilitation
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Aviv Clinics Dubai: A game-changer in stroke rehabilitation
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Updated 10 May 2023

Aviv Clinics Dubai: A game-changer in stroke rehabilitation

Aviv Clinics Dubai: A game-changer in stroke rehabilitation

A stroke is a medical emergency when the blood flow to the brain is disrupted or reduced, depriving the brain tissue of oxygen and nutrients. There are two types of stroke: Ischemic stroke, which occurs when the brain’s arteries are blocked and accounts for 85 percent of cases, and hemorrhagic stroke, which happens when blood leaks out of the arteries into the nearby brain tissue and makes up the remaining 15 percent of cases. Both types of stroke can lead to brain damage and loss of cognitive function. In Saudi Arabia, the annual incidence of stroke is high, ranging from 43-57 per 100,000 population, with the majority of cases being the ischemic type. Hypertension is the leading risk factor for stroke, followed by diabetes mellitus, heart disease and smoking. 

Rehabilitation plays a crucial role in the recovery of stroke patients by helping them regain their physical, cognitive and emotional abilities. After a stroke, patients may experience a wide range of impairments, such as muscle weakness, difficulty with speech and language, memory and concentration problems, and emotional issues, such as depression and anxiety. Aviv Clinics Dubai, a wholly owned subsidiary of DP World and the provider of the world’s most advanced hyperbaric oxygen program, offers a clinically-proven stroke recovery program aimed to address these issues even years after the stroke through individualized treatment plans, including hyperbaric oxygen therapy sessions, dietary plan, physical therapy, occupational therapy, speech therapy and psychological counseling. 

Aviv Clinics Dubai offers a comprehensive three-day assessment to evaluate their clients’ medical, physiological and mental health. The assessment is conducted by a team of certified medical staff, including physicians, neuropsychologists, physiotherapists, physiologists and nurses.The assessment includes the most advanced brain imaging tests tailored to each client’s needs. These imaging tests consist of perfusion MRI, DTI MRI and SPECT.

This thorough assessment aims to give clients a detailed understanding of their condition and identify any underlying concerns. With this information, Aviv Clinics can develop personalized treatment plans that address the client’s needs and goals. The assessment is conducted in a supportive and caring environment, with the client’s comfort and well-being as the top priority.

Aviv Clinics Dubai offers a unique HBOT experience. Their HBOT chambers are spacious and luxurious, providing clients with a comfortable and safe treatment environment. Each client has a breathing apparatus, and medical professionals are present during the treatment to monitor their condition.

Aviv’s staff undergoes extensive training and certification, ensuring the highest standards of safety and care. The treatment involves pressuring the chamber to the optimal level, breathing 100 percent oxygen for 20 minutes, and then taking a brief break before repeating the process over two hours. This protocol with fluctuating levels of oxygen tricks the body into creating new stem cells and triggering the creation of new blood vessels.

Aviv’s treatment program for stroke recovery uses an innovative approach to treating brain injuries caused by stroke. This treatment has been proven to heal injured brain tissue, restoring some or all of the functions impacted by the damaged tissue. One of the key benefits of this protocol is increased blood flow to the parts of the brain associated with sensation, memory, vision and attention, resulting in better memory function, attention span, executive function and faster information processing speed. The protocol has also been shown to increase brain perfusion and angiogenesis, leading to improved psychomotor function, NIHSS, ADL, and EQ-5D scores. Additionally, the treatment triggers neuroplasticity and neurogenesis in the injured parts of the brain, even years after a stroke. Other protocol benefits include improved physical performance, increased energy, reduced pain, strengthened immune system, stem cell activation, and improvement in mitochondrial function. Overall, the Aviv stroke protocol offers a comprehensive and innovative approach to treating stroke-related brain injuries, improving clients’ quality of life and physical and mental well-being.

After the client completes the Aviv Medical Program, they undergo a comprehensive follow-up assessment to measure the results . This includes repeating the tests from the initial assessment to evaluate the client’s improvement. The state-of-the-art multidisciplinary medical team, led by the chief medical doctor, supervises and signs off on the detailed medical report summarizing all the changes throughout the treatment process. The report serves as a comprehensive summary of the client’s progress, outlining the advancements achieved during the treatment. 

Aviv’s medical protocol for stroke recovery offers a groundbreaking approach to treating brain injuries caused by stroke, utilizing the latest advances in hyperbaric oxygen therapy and personalized treatment plans. The backed-up by research protocol has demonstrated remarkable success in rejuvenating injured brain tissue, resulting in improved cognitive function and physical performance. The Aviv stroke protocol is a game-changer in stroke rehabilitation and is a promising step forward in improving the quality of life for stroke clients. 

To know more about Aviv Clinics Dubai Stroke Protocol, please visit: https://aviv-clinics.ae/disease/post-stroke/

McDonald’s highlights commitment to food quality on World Food Safety Day

McDonald’s highlights commitment to food quality on World Food Safety Day
Updated 09 June 2023

McDonald’s highlights commitment to food quality on World Food Safety Day

McDonald’s highlights commitment to food quality on World Food Safety Day

On World Food Safety Day, McDonald’s Saudi Arabia in the western and southern region — Reza Food Services Co. Ltd. reaffirmed its dedication to upholding the highest standards of food safety across its restaurants. As a leader in the quick-service restaurants industry, McDonald’s places the utmost importance on ensuring the well-being and satisfaction of its customers by adhering to rigorous practices, from cooking procedures and kitchen hygiene to supplier standards.

Food safety lies at the core of McDonald’s operations, and the company maintains exceptional quality and safety in every aspect of its business. McDonald’s follows a comprehensive set of hygiene procedures, including:

  • Proper hygienic dress code: All employees adhere to a strict dress code that ensures safety in the kitchen. Hairnets are worn at all times, and employees avoid wearing jewelry or watches.
  • Regular hand washing: All kitchen staff must wash their hands regularly with soap and dry them with disposable paper towels to prevent bacterial contamination.
  • Color-coded glove system: McDonald’s implements a color-coded glove system to avoid cross-contamination. Blue gloves are used for raw materials, while clear gloves are used for everything except raw meat. Employees change and dispose of gloves frequently.
  • Maintaining cleanliness: Ensuring cleanliness in every area is of utmost importance. Counters are regularly cleaned and disinfected, and machines undergo daily cleaning to prevent bacterial buildup. Thorough deep cleaning of machines occurs at least once a week, where parts are disassembled, cleaned, and sanitized.
  • McDonald’s places great emphasis on sourcing high-quality ingredients and works exclusively with suppliers who share its commitment to food safety. Stringent guidelines and quality assurance protocols are established to ensure suppliers adhere to the highest industry standards.

The company maintains strict processes for raw food supplier standards, guaranteeing quality and safety through:

  • Stringent inspections: McDonald’s conducts frequent inspections and quality checks before receiving products to ensure the highest standards are met.
  • Freezing and traceability: Raw products are packaged, frozen at -18°C, and stored with traceable codes to enable batch tracking, even during transportation.
  • Fresh produce standards: McDonald’s sources fresh produce grown and certified by recognized bodies. Suppliers undergo frequent inspections to monitor water quality, and produce is thoroughly sanitized before leaving their facilities.
  • Cooking temperatures: McDonald’s adheres to local municipality regulations and the highest standards for cooking procedures and safe minimum internal temperatures for all protein products, ensuring optimal food safety.

In terms of kitchen organization, McDonald’s maintains separation and uses different cutleries and boards for different product categories. Meat, poultry and fish are separated from fresh and frozen produce. Gloves and waste bins are kept within reach of cooks for easy access and optimal hygiene practices.

“As World Food Safety Day brings global attention to the importance of food safety, McDonald’s Saudi Arabia in the western and southern region reaffirms its commitment to providing customers with safe, high-quality food. With unwavering dedication, McDonald’s remains at the forefront of the industry, delivering an unparalleled experience while prioritizing customer well-being,” a press release said.

McDonald’s believes in establishing transparent communication with its customers by providing specific information about its menu, including dietary and nutritional information, sourcing details, and behind-the-scenes processes. Customers can visit www.yourrighttoknow.com for information about McDonald’s food.


King Abdullah Port records highest ever volume on single vessel

King Abdullah Port records highest ever volume on single vessel
Updated 07 June 2023

King Abdullah Port records highest ever volume on single vessel

King Abdullah Port records highest ever volume on single vessel

King Abdullah Port, the most efficient port according to the World Bank 2022 report, has recorded the highest handling volume on a single vessel call in Saudi ports. The port handled 20,152 TEUs within 77.46 hours of operation on the MSC Renee. This achievement comes as a testimony to its highly efficient and outstanding capabilities.

Commenting on the achievement, Jay New, CEO of King Abdullah Port, said: “Since the launch of our container terminal in 2013, we have relentlessly pursued excellence in our service offerings through the development of world-class infrastructure and port facilities. These efforts have resulted in impressive milestones as we drive toward the realization of Vision 2030 objectives. King Abdullah Port’s growing significance has built trust and support from our partners and together we are providing excellence to the wide base of importers and exporters benefiting from the port’s capabilities.

“We thank our partners and our employees behind all these achievements for their dedication and hardwork. One of the Middle East’s largest infrastructure megaprojects, King Abdullah Port has been built to the latest specifications and standards and is designed to support trade and economic growth in the Kingdom for decades to come. The port is equipped with state-of-the-art equipment, including the world’s largest and most advanced cranes, and its 18-meter water berths are the world’s deepest.”

Owned by the Ports Development Company, King Abdullah Port is the region’s first port to be owned, developed, and operated by the private sector. Ranked as the world’s most efficient port by the World Bank in 2022, the port emerged as one of the world’s top 100 ports within four years of operation. With its strategic location in King Abdullah Economic City — a modern city with a pro-business ecosystem and infrastructure — King Abdullah Port leverages the city’s advanced facilities and services, particularly the Industrial Valley, which has attracted many logistics projects as well as light and medium industries.

Occupying an area of 17.4 square kilometers, and enjoying close proximity to the key Saudi cities of Jeddah, Makkah, Madinah and Yanbu, as well as its direct access to extensive transportation networks that facilitates cargo transport through the Kingdom and the rest of the region, the port is making an increasingly important contribution to the Kingdom’s global role in maritime trade and logistics. Once fully completed, King Abdullah Port will be capable of handling 25 million TEU, 1.5 million CEU and 25 million tons of clean bulk cargo annually.

With state-of-the-art infrastructure and processing facilities, the world’s deepest 18-meter berths, multi-level expanding operations, in addition to a fully integrated port community system, the smart gate system and multipurpose bonded and re-export zones, King Abdullah Port reflects the important role of the private sector in realizing Vision 2030.

Nissan Altima celebrates 30 years in Middle East

Nissan Altima celebrates 30 years in Middle East
Updated 07 June 2023

Nissan Altima celebrates 30 years in Middle East

Nissan Altima celebrates 30 years in Middle East

Following the regional launch of the new 2023 Nissan Altima, the technologically advanced sedan is celebrating three decades of rich heritage, legacy and innovation in the Middle East. Now in its sixth generation, the Nissan Altima continues to differentiate itself through bold and dynamic styling, cutting-edge performance, and a host of innovative technologies.

Regarded as one of Nissan’s best-selling nameplates with more than 6 million units sold globally, the Altima’s success story dates back to 1992 when it made its entry into the brand’s lineup. Prior to its global debut, the Altima name appeared on the top trim line of the Nissan Leopard and Nissan Laurel, playing on the word “ultimate” and positioning the car as the “ultimate sedan.” 

As the Altima marks a new milestone in the region, Nissan celebrates its continued success with the introduction of the new 2023 model, which features aesthetic upgrades inside and out, and welcomes a plethora of technological features, including a new 12.3-inch display and wireless smartphone integration.

The 2023 model builds on a strong legacy in the region and stays true to the brand promise of “Innovation that Excites.”

First generation

First produced in June 1992 as a 1993 model, the Altima replaced the Nissan Stanza, also known as the Nissan Bluebird in certain markets. The first-generation Altima was noted for its contemporary design and sporty performance and was a true technological trailblazer.

Second generation

The second-generation Altima, which was introduced in 1998, featured a fresh redesign and offered a sportier appearance inside and out, along with enhanced safety through the introduction of side airbags.

Third generation

Launched in 2002, the third-generation Nissan Altima introduced an all-new design and was the first Nissan vehicle to be built on the brand’s new FF-L platform (front engine, front-wheel drive, long) with a 6.9-inch longer wheelbase than its predecessor.

Fourth generation

Among the many changes that the fourth-generation Nissan Altima brought to the market in 2007, were a more powerful 270-horsepower V6 engine and the brand’s first use of its Xtronic CVT transmission.

Fifth generation

Launched in 2013, the fifth-generation model became known as the most innovative and premium Altima in the model’s 20-year history at the time. In addition to a restyled and lighter body, the model featured a more powerful 2.5-liter four-cylinder engine, next-generation Xtronic transmission, and a refined suspension setup.

Sixth generation

Replacing the 3.5-liter V6 engine of the outgoing model, the sixth-generation Altima brought the world’s first variable compression turbo engine to the fore, delivering advanced excitement and fuel efficiency.

A refreshed sixth generation, the new 2023 Nissan Altima is currently available at Nissan’s partner network across the Middle East, including at Abdulmohsen Abdulaziz Al-Babtain Company showrooms, the exclusive dealer of Nissan vehicles in Kuwait.

PwC Middle East inaugurates regional HQ in Riyadh

PwC Middle East inaugurates regional HQ in Riyadh
Updated 06 June 2023

PwC Middle East inaugurates regional HQ in Riyadh

PwC Middle East inaugurates regional HQ in Riyadh

PwC Middle East has received its regional headquarters license from the Ministry of Investment and Ministry of Commerce in the Kingdom, reinforcing its commitment toward Vision 2030, driving the transformation program, and supporting ambitious local talent.

Khalid A. Al-Falih, minister of investment; Dr. Hazim Zagzoog, adviser to the Royal Court; and Kevin Ellis, chairman and senior partner, PwC EMEA; among other senior officials attended PwC Middle East’s regional headquarters inauguration ceremony held at Al-Faisaliah hotel in Riyadh on May 31.

The Middle East’s largest professional services firm supports the government’s vision realization programs, government ministries, royal commissions, giga-programs, and the broader ecosystem to set strategy, drive transformation, and offer human-led, technology-powered solutions to build trust and deliver sustained outcomes. 

Al-Falih said: “I am delighted to join PwC Middle East as it inaugurates its new regional headquarters in Riyadh, which will help to build the regional headquarters ecosystem in Saudi Arabia and set global standards for how a professional services sector regional headquarters should operate. It is a natural continuation of a longstanding, trusted and mutually beneficial relationship and I also commend PwC on its strong record of employing more than 1,000 talented Saudis in its workforce.”

Hani Ashkar, PwC Middle East senior partner, said: “We are thrilled to have received our license for our regional headquarters and are honored to continue supporting the Kingdom’s remarkable transformation, as we accelerate toward 2030 and beyond. At PwC Middle East, we are fully committed to supporting Saudi Arabia’s next phase of its transformational agenda as we digitize, decarbonize, localize, privatize and modernize.” 

Riyadh Al-Najjar, PwC KSA country senior partner and chair of the ME board, said: “We’re proud of our journey in the Kingdom of Saudi Arabia for over 40 years, building trust and delivering sustained outcomes. We are committed to the Kingdom’s ambition and efforts as it strengthens and diversifies its economy to deliver opportunities for its people and deliver on the promise of a remarkable future.”

With a strong workforce of more than 2,000 employees in Saudi Arabia, more than a 1,000 of whom are Saudi nationals including over 400 Saudi women, PwC Middle East is a significant contributor to talent development in the Kingdom and is committed to expanding its staffing numbers over the next three years in the region. This year, PwC Middle East has recruited more than 200 Saudi graduates, over half of whom are women. Additionally, PwC Middle East is deeply invested in Saudization as part of its “Hemam 2.0” program, which aims to develop and retain top national talent, empower Saudi youth and enable their professional growth. 

PwC Middle East will also open a new flagship office in Riyadh, which will include an experience center, in 2024. As a hub for innovation and creativity, the new experience center will provide a platform to ideate with clients and to showcase innovative products, services and disruptive technologies to solve the region’s most pressing problems. 

The Riyadh flagship office and headquarters sit at the heart of the Kingdom’s transformation and adds to PwC Middle East’s footprint of six offices across the Kingdom, including additional offices in Riyadh, Jeddah, Alkhobar, Dhahran and AlUla.

Honeywell solutions enhance warehouse efficiency

Honeywell solutions enhance warehouse efficiency
Updated 06 June 2023

Honeywell solutions enhance warehouse efficiency

Honeywell solutions enhance warehouse efficiency

Global technology leader Honeywell has revealed the latest trends for warehouses across the region, with increased demands for efficiencies bolstering technology adoption and growing the e-commerce sector.

In the Middle East, there is a spike in demand for efficiency in warehouses to ensure workers are fast and effective in distribution. Warehouses are integral for retail and serving digital converts, with around nine out of 10 customers in the region intending to continue buying online since the pandemic. 

The market for e-commerce is buoyant and remains focused on fulfilling customer demands for convenience. This has created a need for innovative tools and insights to manage the pace and scale of the growth being witnessed across industries. A recent report revealed that the MENA region’s total e-commerce market size reached $37 billion in 2022, with a double-digit growth rate from 2021 and a 32 percent compound annual growth rate over the 2018-2022 period.

In the Middle East, the appetite for investment in digital transformation is building rapidly as regional governments move toward “smart” strategies and initiatives as part of the Fourth Industrial Revolution. 

Digitization is enabling warehouse operations to become smarter, less error-prone and more predictable. Honeywell mobile solutions for transport, logistics and warehousing empower workers to better perform their day-to-day tasks and enhance people’s skills and processes to achieve greater efficiency, accuracy and employee experiences. 

“Digital transformation is key to keeping ahead of rapidly increasing market demands and to remain resilient amidst unpredictable supply chains. The pressure to increase levels of efficiency and productivity has never been greater in distribution and fulfillment operations, and digitalization is a key factor to deal with today’s challenges and prepare for the future. In that space and beyond, Honeywell supports retailers and e-commerce companies by ensuring warehouse operators can improve performance through upskilled and a more productive workforce,” said Minda Xu, vice president and general manager, high growth regions, safety and productivity solutions at Honeywell.

Through intelligent, data driven and automated processes, Honeywell’s portfolio of mobile devices enables the digital transformation of a warehouse to increase reliability and maximize productivity for efficient supply chains. Advanced Honeywell solutions are helping solve current warehouse challenges and enabling faster order fulfillment. Two examples of such solutions include the CT47 Handheld Computer and the CW45 Wearable Computer. 

The CT47 is an all-purpose mobile device designed to provide 5G data connectivity and communications for workers in both indoor and outdoor warehouse environments. By connecting mobile computers to 5G networks, workers can experience significant improvements in productivity and efficiency, including faster data transfer speeds, better reliability for devices to remain online throughout the entirety of workers’ shifts, and the ability to have more assets connected to the same network at once.

Comfortable, powerful and easy to use, the CW45 brings the power and durability of Honeywell mobile computing into a compact, ergonomic wearable device. It helps streamline common tasks that previously required users to juggle handheld devices with the goods they are processing, leaving both hands free to accomplish their tasks like picking and packing, stocking and assembly, eliminating wasted motion and increasing productivity.