DUBAI: Regional entertainment company OSN has signed a partnership with UAE-based e-voucher distribution platform Mintroute to expand the reach of its streaming app, OSN+, in the Middle East and North Africa region.
The partnership will allow OSN to access Mintroute’s network of more than 250,000 retailers across MENA, including Virgin Megastores in Bahrain and Kuwait, Sadad and Zain Cash in Iraq and Jordan, and Smartbuy in Jordan.
Customers will be able to purchase OSN+ subscriptions from these retailers through an e-code delivered via email, text message, or an e-receipt.
“This alliance will enable us to reach and increase awareness of our service offering through Mintroute’s impressive network of retailers providing more people with access to our leading entertainment platform,” said Ryan Restell, vice president of growth and strategy for OSN+.
Last year, Mintroute also partnered with TikTok allowing users to purchase digital vouchers at 50,000 points of sale across Saudi Arabia including STC, Jarir Bookstore and Virgin Megastore, which could be used to make purchases on TikTok instead of using a credit card.
“As a leading electronic voucher distribution platform with an unrivaled network of retailers in the region, we are excited to partner with OSN to provide our clients access to a comprehensive entertainment experience,” said Samar Mushainesh, chief commercial officer at Mintroute.