DUBAI: Cosmetics company Garnier is teaming up with Snapchat for new campaign, “Shop Greener Because Saudi Deserves Green,” to celebrate Saudi Arabia’s 93rd National Day on Sept. 23 and encourage people in the Kingdom to choose sustainable beauty products.
The campaign, which runs until Sept. 27, features two exclusive experiences for Snapchat users: limited-edition Bitmoji merchandise that can be unlocked by scanning a QR code on Snapchat, and an immersive augmented reality lens featuring a customizable tote bag.
According to a Snapchat report titled Augmentality Shift, 77 percent of consumers surveyed in the Kingdom agreed that they feel closer to brands or products that offer AR experiences.
“We take pride in collaborating with Garnier Green to help reduce environmental impact through the power of AR, and to raise awareness and catalyze change on environmental issues that can have an even bigger influence to champion real change,” said Mariam Koumaiha, brand strategist at Snap Inc. for the Middle East and North Africa region.
As part of the campaign, Snapchat users are invited to design a tote bag and share it for a chance to influence the next Garnier tote design, which will be available at Panda stores.
Users will also receive a complimentary tote bag with the purchase of any Garnier product, and receive a cashback of SR5 ($1.33) when they return with the reusable tote and buy Garnier products worth at least SR50.
“Garnier’s unwavering commitment to a greener and more sustainable Saudi Arabia has been our driving force for years,” said Ahmed Wagih, general manager of Garnier Middle East’s Consumer Product division.
“As we celebrate Saudi Arabia’s heritage, we also celebrate our shared responsibility towards a greener future.”
Snapchat said it has a monthly addressable audience of 22 million users in Saudi Arabia and reaches 90 percent of people in the country between the ages of 13 and 34.