- Competition winners to display their work at Saudi Cup exhibition
- Techniques include hand embroidery, natural dyeing, leatherwork
RIYADH: A fusion of tradition and innovation stole the spotlight at the Traditional Handcrafts Revival in Saudi Fashion competition on Sunday, where local designers used age-old techniques to craft high-fashion pieces.
Held at Mansard Hotel – The Gallery in Riyadh, the event celebrated 10 winners whose designs honored the Kingdom’s rich cultural identity through embroidery, natural dyeing, leatherwork, and even 3D printing.
The winning designs will be showcased at the Fashion Commission’s exhibition during the Saudi Cup 2025 this weekend.
Burak Cakmak, CEO of the Fashion Commission, highlighted the initiative’s role in promoting Saudi Arabia’s culture.
HIGHLIGHTS
• The winning designs will be showcased at the Fashion Commission’s exhibition during the Saudi Cup 2025 this weekend.
• ‘Sidrat Najd’ by Maha Al-Qahtani is an ethereal gown that integrates sidr fruit kernels, covered with silver leaves and Swarovski crystals.
“The ‘Traditional Handcrafts Revival in Saudi Fashion’ initiative is a program designed to promote traditional Saudi attire within the contemporary fashion industry.
“It emphasizes Saudi cultural heritage, enhances and preserves Saudi cultural identity, and fosters local talent in creative design,” he told Arab News.
Cakmak added: “By emphasizing Saudi culture at the forefront of the competition, we were able to foster creative talent to create new designs showcasing the vast heritage of Saudi in alignment with the Ministry of Culture’s ‘Year of Handicrafts.’”
Rand Al-Saif’s winning design, “Saudiya,” is a five-piece ensemble showcasing intricate hand embroidery, natural dyeing, and traditional leatherwork — techniques deeply rooted in Saudi Arabia history.
“My design, ‘Saudiya,’ is inspired by the desert of Hijaz and Tihama,” Al-Saif said.
In second place was “Sidrat Najd” by Maha Al-Qahtani. Her ethereal gown integrates sidr fruit kernels, covered with silver leaves and Swarovski crystals.
“The name of my design is ‘Sidrat Najd,’ inspired by the sidr tree, which holds deep cultural significance in Saudi heritage,” she explained.
Third was “Bride of the Arabian Peninsula” by Ghaida Majdali, who took a bold and innovative approach.
“The fabric was worked on for 350 hours of hand embroidery, without any machine. The skirt is made of metal with 3D printing, covered in natural camel leather,” she said.



