LONDON: The India Today Group announced on Friday a partnership with CAMB.AI, a company that provides AI-powered multilingual communication, to roll out real-time translation and localization of its news content.
The collaboration, unveiled ahead of the International Broadcasting Convention in Amsterdam, marks India Today’s first tie-up with an AI firm for live multilingual news delivery, the media conglomerate said in a statement.
The media group said that the initiative aimed to make its coverage more accessible in Hindi, regional Indian languages, and for non-resident Indians abroad. Under the partnership, the two organizations will collaborate in developing new language solutions tailored for India Today’s newsroom.
Samkhya Edamaruku, India Today group managing editor — production, said that the partnership enabled inclusivity and expanded outreach of trusted journalism to a more diverse audience.
“By leveraging AI to overcome language barriers in news production, we’re dedicated to ensuring that quality information reaches everyone, contributing to a more informed and connected world,” she said.
CAMB.AI co-founder and CTO Akshat Prakash said that the partnership, CAMB.AI’s first in live news translation, supported the firm’s growth strategy in India and Southeast Asia, with further collaborations already underway to broaden the India Today Group’s reach.
Based in San Franciso and Dubai, CAMB.AI specializes in speech-to-speech translation and dubbing live sports events in more than 150 languages. Its technology allows live content to be translated while retaining tone and emotion of the speaker.
Under CAMB.AI for News, the company aims to expand its technologies to offer accessible live news to audiences regardless of language or region.
India Today, one of India’s largest media conglomerates founded in 1975, operates across television, print and digital platforms, including the Aaj Tak and Business Today brands. It has a reported monthly reach of more than 750 million people.
