Etihad Airways and Katrina will work on a series of
initiatives to promote the airline across India and around the world, including
addressing Indian communities in Etihad Airways' key markets such as the UAE,
the United States and the United Kingdom.
After signing the deal, Katrina said, "Since they
first started flying, Etihad Airways has succeeded in becoming one of the
biggest names in the airline industry. I have always loved flying with Etihad
and I am extremely honored to work closely with the world's leading
airline."
Earlier, Etihad produced a promotional video film with
Katrina dancing in the airline's First class lounge in Abu Dhabi, which was
choreographed by Farah Khan. The video, which has been distributed online
across YouTube and various social networking sites, will be used to promote the
partnership between Katrina and Etihad Airways throughout the campaign.
Peter Baumgartner, Etihad Airways' chief commercial
officer, said: "Our partnership with Katrina Kaif will help build Etihad's
brand name globally and further introduce our world-class products and services
across India and to Indian communities around the world.
"Katrina represents the best of Indian cinema. By
challenging the industry as a highly talented newcomer, she has successfully
reached the top of her field in a very short period of time. These values
ideally match Etihad's own ambition to be the best airline in the world."
