Prince Mishal bin Khaled Al-Saud, president of Riyadh International Catering Corporation (RICC), McDonald’s franchise rights owner and operator in the central, eastern, and northern provinces, inaugurated the new call center along with Safwan Al-Khatib, managing director of Smart Link.
According to the partnership, Smart Link will exclusively operate and manage all of RICC’s McDelivery call center services, covering all RICC McDonald’s branches
in respective provinces in the Kingdom.
This decision was taken following a highly successful operational phase, which covered RICC McDonald’s branches in the Eastern Province.
During the event, the senior management of RICC and Smart Link held discussions on operational achievements and future goals of the McDelivery call center.
Built, operated and fully managed by Smart Link, the new facility includes multi-channel contact center system supported by powerful automatic call distribution, smart queuing, monitoring, performance reporting and CRM applications.
Al-Khatib expressed his pleasure on the partnership and said he is proud of the RICC’s confidence in Smart Link’s capabilities and operational advancement.
He confirmed Smart Link’s commitment to constantly improve performance by adhering to world-class quality standards.
Smart Link is a subsidiary of Al-Khaleej Training & Education.
