New Steak House, Piatto and FireGrill restaurants open in Jeddah

Located within the Al-Guthmi Center, the Steak House, Piatto and FireGrill restaurants aim to serve customers north of the city district of Jeddah following the successful operations of the same concepts in western Jeddah.

Alfa Co., one of the country’s fastest growing and highest volume operators of casual dining restaurants in the Middle East, opened the newest award-winning Steak House, Piatto and FireGrill restaurants at North Prince Sultan Road, Jeddah.
Located within the Al-Guthmi Center, the restaurants aim to serve customers north of the city district of Jeddah following the successful operations of the same concepts in western Jeddah.
The openings bring the total Steak House, Piatto and FireGrill Kingdom-wide locations to 42 branches, collectively. Further expansion will see Steak House and Piatto restaurants open at the Othaim Mall in Riyadh and at the new Galleria Mall in Jubail later this year.
"We believe that now is the best time to open a restaurant in Saudi Arabia,” said Alfa Co. Chief Executive Officer Steve Skoien. “Now is the perfect time for great-value restaurant concepts such as Steak House, Piatto and FireGrill to shine. People will continue to go out and eat. They are just looking for good quality at good overall value."
Skoien’s stance is not without basis. Steak House is a four-time winner of the “Best Restaurant in Saudi Arabia” Award given by the Saudi Excellence in Tourism Awards (SETA). For over 20 years, Steak House has maintained its reputation as the country’s premier steak house, offering a complete selection of high-quality, Halal-certified steaks. It also serves a wide variety of sandwiches, chicken and seafood dishes and its All-You-Can-Eat Fresh Soup and Salad Bar.
Also a SETA Best Restaurant in Saudi Arabia awardee, Piatto is a fast-rising Fresh Italian Dining chain touted in numerous online reviews and social networks as one of the best Italian restaurants in the country today. Its large-portioned, authentic Italian food, relaxing piazza ambiance as well as friendly service are contributors to its phenomenal growth over the last few years.