Rado unveils new Ceramica designed by Konstantin Grcic

RADO

The Rado Ceramica, claimed as a timepiece known for its striking linear shape and visionary use of high-tech ceramic, has been redesigned by renowned industrial designer Konstantin Grcic.
Describing the new timepiece as the rebirth of a minimalist design icon, the company stated that in this new design one of Rado’s most recognizable high-tech ceramic timepieces has been given a contemporary interpretation while retaining the strong geometric shape that made the original such a classic.
Like the original upon which it is based, the new Ceramica is a high-tech ceramic timepiece for both men and women who appreciate purist, modern aesthetics.
The linear bracelet silhouette of the original has evolved into a more classic watch shape, with the gently curved edges of the monobloc case taking center stage.
Advances in technology, together with Grcic's vision, have given rise to this masterful combination of form and material, which finds expression in the 11 models that makeup the new Ceramica collection.
Two gents’ models offer a matt take on the Ceramica, previously best known in its high gloss iteration. Limited to just 701 pieces, Konstantin Grcic’s signature model stands out not only because of its velvety matt finish, but also thanks to the creative use of typography on the dial. “In my opinion, the matt finish brings out the form of the watch much stronger,” says Grcic. “The design of the dials is bold and legible. I took inspiration from pilot watches – I like them for their straightforward, clear graphics.”
Female aficionados of the avant-garde look have several models to choose from, including two diamond-studded pieces in a choice of either glossy black or white high-tech ceramic.
As the name suggests, the Ceramica is crafted from high-tech ceramic, a material favored among many high-end watchmakers for its exceptional properties. “Materials are definitely key,” says Grcic.