Traditionally, most fashion labels produce two main collections a year, spring/summer and autumn/winter.

However, with increase in demand of the latest street styles, retailers must respond quickly.

Basicxx produces new styles on a monthly basis giving the customers exactly what they want without neglecting the quality of each product.

Basicxx Co-Founder and CEO Mohammed Adil, a Harvard University graduate, strongly believes in delivering the best catwalk trends at affordable prices without interfering with quality of our products.

“Our teams of talented designers travel regularly all over the world in search of the best styles to provide the right fashion at right prices to you and your family. Basicxx is your one-stop family shopping destination. From apparel to footwear to accessories to home decor to beauty, we have got it all,” he added.

Adil said: “Standing out from the crowd, we bring you the latest and hottest catwalk trends before anyone else does at reasonable prices. Providing fast fashion to customers is easy but satisfying customers with the latest catwalk trends every month with the best of quality at economical prices is a level above the rest. We are constantly introducing new products on the floor in all the departments. With multiple stores all over the Kingdom — in Riyadh, Jeddah and Dhahran — our aim is to reach every household in the GCC.”

He added: “With the launch of the brand new look of our website, customers are sure to have an even smoother shopping experience. We have an exclusive blog page called Basicxx Cafe filled with informative articles about fashion, daily style tips, fashion quotes, upcoming sales and offers etc. In the habit of staying up to date, we are well informed about the events happening in and around GCC and work our deals and offers around it.”

Communicating via social media has become one of the easiest and most effective ways of reaching our target audience.

“You can find us on every social media platform such as Facebook, Instagram, Pinterest, Google+, Twitter and YouTube,” Adil said.

“To add another feather in our hat, we now deliver to every part of the UAE. Saudi customers have the option of visiting any of our stores or logging onto our website Basicxx.com, whereas customers of the UAE can order online and have the best of fast fashion delivered right at their doorsteps. Basicxx is ideal for the shopper on-the-go providing a smooth shopping experience right at your fingertips,” he added.