Gen Z

Beyond 90 minutes: How Gen Z audiences are changing the way football is consumed

Beyond 90 minutes: How Gen Z audiences are changing the way football is consumed

  • Lega Serie A managing director for MENA region writes for Arab News about how connecting to young football fans in the region has become a priority
By Alfonso De Stefano ·

Special BNPL culture on the rise among GCC Millennials, Gen Z

BNPL culture on the rise among GCC Millennials, Gen Z

By Mona Alami ·