MENA region

Is COVID-19-driven shift in MENA consumer behavior here to stay?

Is COVID-19-driven shift in MENA consumer behavior here to stay?

  • Online shopping platforms have witnessed unprecedented growth since the onset of the pandemic
  • In the GCC alone, e-commerce grew from $5 billion in 2015 to about $24 billion in 2020
By May El-Habachi ·