DUBAI: The BPG Group, one of the longest established and most respected integrated communications companies in the MENA region, has celebrated the opening of its new office headquarters with a unique exhibition of 140 of the most significant tweets from Sheikh Mohammed bin Rashid Al-Maktoum, UAE vice president, prime minister and ruler of Dubai.

The “140 x 140” exhibition has been spread across all prominent walls of the new BPG Group headquarters in Emaar Business Park.

It was officially opened by guest of honor Mona Al-Marri, director general of the Dubai Government Media Office, at the inauguration of the new company office space.

The official opening event was also attended by senior managers from a number of other communications agencies within the global WPP Group including Toby Hoare, president JWT Europe, Chairman, Geometry Global and BPG Group Board member; Jeremy Baka, chief global creative catalyst Cohn & Wolfe; Laurence Mellman, chief operating officer, International Specialist Communications WPP and BPG Group Board member; Filip Jabour, CEO Group M, MENA; Nick Vale, global head of planning, Maxus and BPG Group CEO Avi Bhojani.

It was conducted in the presence of the 150 plus BPG Group members of staff who recently moved to the new headquarters.

The new HQ will house the group’s mainstream marketing communications agency BPG Bates; public relations and social media specialist BPG Cohn & Wolfe; media asset management division, BPG Maxus; and BPG Possible, the digital company within the group, in addition to BPG Group’s management and support functions. 

Designed by creative talent from BPG Possible and BPG bates the “140 x 140” exhibition of tweets from the ruler was curated by BPG Maxus and the exhibition will become a permanent part of the new office environment with a refresh every month.

Commenting on the exhibition and the new headquarters location, BPG Group CEO Avi Bhojani said: “For nearly four decades the BPG Group has grown and prospered as a Dubai-based business and we are proud to have shared in and worked with the Government of Dubai on a number of major initiatives since our business began in 1980.”

He added: “The vision of Sheikh Mohammed bin Rashid Al-Maktoum has always been an inspiration to all of us in the group which is why we made the decision to create an exhibition that reflects the inspirational and contemporary approach the ruler has made in telling the Dubai story.

The CEO said: “We are also very proud that Mona Al-Marri was able to be our guest of honor to officially inaugurate our new HQ and open the 140 x 140 exhibition.”

The inauguration took place on the eve of the BPG Group’s annual offsite event that this year will feature keynote addresses from WPP Worldwide creative director, John O’Keefe; Toby Hoare, a BPG board member since 2000; Jeremy Baka from Cohn & Wolfe; Darin Brown, CEO of Possible for the EMEA Region; and Filip Jabour of Group M.