Big Boys Toys, the Middle East’s most anticipated premier luxury exhibition, has started the countdown to the fourth amazing edition of the region’s Ultimate Playground that will be held at Atlantis, The Palm, Dubai from Jan. 31 to Feb. 2.

With a well-earned reputation for adrenaline fuelled excitement, innovation and jaw-dropping exhibits from around the world, the 2013 event organized by Artaaj Events will bring an eye-popping array of spectacular exhibits to Dubai for the three-day celebration of big boy’s toys.

Raha Moradi, director, exhibitions division, Artaaj, said: “We are confident that the 2013 show is set to exceed expectations and be the most memorable edition of this amazing event, and we are gearing up to make the show bigger and better than ever before.

Regular visitors and first time attendees can get ready to witness the latest gadgets, newest brands, amazing live demos, most unique cars and bikes and so much more, all in one venue.”

Big Boys Toys 2013 will bring a fabulous range of unique and never-seen-before products from leading exhibitors across the full spectrum of adventure, aviation, digital, drive, fashion, lifestyle, marine, off road, sports cars and bikes, wellness and latest high octane products.

These will include the likes of Znug Design showcasing an innovative electric motor cycle from Japan, Ovei Pod — the ultimate offering in exclusive personal entertainment from the UK, Nobel Key, bespoke luxury keys from Germany, ESAL Marine — sea scooters for scuba divers and Bang and Olufsen’s high tech audio and video equipment, among many others.

Traditionally aimed at a predominantly male audience, Artaaj Events has found increasing numbers of women and families attracted to the wonderful world of gadgets at an event that provides an incredible entertainment experience.