RIYADH/DAMMAM: LuLu Hyper-market has announced the start of the much-awaited LuLu Food Festival — “Food Fiesta 2016” — at all LuLu Hypermarkets in the Kingdom.

Marzouk Alghamdi, a well-known Saudi actor, inaugurated the 14-day festival at LuLu Hypermarket Murabba, Riyadh.

The festival welcomes avid food lovers to discover the world food heritage and multi-cultural culinary traditions through the exciting line-up of world class cuisines.

The event offers delicious events for foodies, according to the management of LuLu Hypermarket.

“We have encouraged our chefs to create special set of menus to be creative and serve flavorsome food during the festival,” said a press release.

“The waiting is over ... now it is your time to experience the depth of food varieties, LuLu Food Fiesta is here, calling foodies from around the world to enjoy a whole new level of culinary experience,” it added.

The annual LuLu Food Festival offers a flavor for every taste, targeting residents as well as expatriates to show them what they have been missing.

The 14-day promotion includes special attractions and colorful activities such as live cooking demonstrations, free sampling, quiz competitions, exhibitions and sale of worldwide various food varieties.

The annual event also includes different food exhibitions with free sampling and sale from different countries around the world. LuLu showcases their cuisines, looking to spread the culture of Middle East, European, Chinese, Thailand, Philippine Egypt, Syria, Lebanon, Sri Lanka, India and Pakistan.

“The Flavors of India” showcases the rich culture and cuisines of the southern and northern Indian state.

“Secrets of Chef” is one of major attractions of LuLu Food Fiesta — people can talk with Celebrity Chef during the festival days and can be part of his live cooking demonstration.

Tomato Week, Berry Week, Fish Fest, Meat Fest, Product of The Day, Daily Surprises, Hourly Offers and more are lined up during the 14 festival days for LuLu’s customers, the management added in the press release.

“We have planned many competitions and raffle draws to win LuLu Gift Vouchers worth 100,000 with support of our strategic partners; their huge support in this season make us to provide attractive and challenging discounts in all departments during the festival season” said media and public relations officer.

LuLu’s Half Pay Back and Back to School promotions are successfully running in this season. There is an opportunity to receive a gift voucher worth SR100 on purchasing leading brands in garments or footwear worth SR200. This promotion expires on April 16.

The food festival is a great opportunity for the whole family to enjoy fun meal.

“The festival will be so much fun where we can gather with friends and family for a great food and fun experience,” top executive added.