Consumption of electricity in the MENA region is forecast to grow at a faster pace over the next decade, with investments worth more than $200 billion set to be pumped into the region’s power sector by 2020, according to a report.

The MENA Power 2013 report published by MEED Insight earlier this year, said demand for electricity has grown so rapidly in the MENA region, that in many instances utilities have struggled to keep up, resulting in investments worth billions of dollars in new power plants.

The report said more than $100billion of investment is required by 2020 to meet the additional capacity with the same amount to be invested in the transmission and distribution sectors — representing a lucrative growth opportunity for anyone working in the power market.

This will come as good news to more than 1,200 exhibitors from 100 countries around the world that will participate in the 39th edition of Middle East Electricity, one of the world’s largest energy events focusing on the power, lighting, renewable and nuclear sectors.

Held with the support of Sheikh Maktoum bin Mohammed bin Rashid Al-Maktoum, Deputy Ruler of Dubai, Middle East Electricity will take place from February 11 to 13 at the Dubai International Convention and Exhibition Center.

“Soaring demand and rapid industrial developments are the prime factors that have fueled the growth of the electricity industry in the Middle East and North Africa region, said Anita Mathews, director of Informa Energy Group, organizers of Middle East Electricity.

“Middle East Electricity is the largest and longest running power event in the region, and one of the largest in the world, covering more than 50,000 sqm of exhibition space,” said Mathews.

“After a highly successful edition in 2013, where 18,166 unique visitors walked through the exhibition halls, we are now looking forward to a successful 2014 edition, which will host some of the biggest names in the global energy industry,” said the director.

Middle East Electricity is co-located with the second edition of Solar Middle East, and returns with the successful Green Energy Middle East Conference held in partnership with Dubai Municipality.

The three-day event also features the popular Middle East Electricity Awards.