Following are the top five reasons, highlighted by “Business to Community” website, why business needs Twitter account:

It works for viral promotions and special offers: Imagine you’re launching a new add-on service, or you’ve got some hot seasonal discounts to promote. Twitter is the place to be when it comes to launching viral campaigns.

It’s great for customer support: Long gone are the days when people just ring up a company to complain. Now users prefer to get social and publicly reach out or bash companies on social media.

If you are not on Twitter, you may have no idea of how your reputation is screwed or praised by the community. Use Twitter to offer effective, timely support to your users.

It helps build relationships with influencers: You’d like your business to be acknowledged by the industry experts.

Twitter can be an excellent medium to start building relationships with industry thought leaders. Start engaging with them by curating their content, mentioning them, asking relevant questions or answer their queries. Get them to know you and identify you as “a lovely helpful chap” from Twitter, rather than a stranger asking for something out of the blue. If you create a connection through Twitter, next time you reach out to them with a quick favor, the chances are you’ll receive a positive outcome.

It can expand your customer base: In simple words, a Twitter chat is an online meetup scheduled for a predetermined time, where users discuss and track replies on a certain topic using a dedicated hashtag.

Hosts or moderators usually pitch those questions (marked as Q1, Q2…) and re-tweet, answer and prompt responses from participants (using A1, A2…). Usually, a Twitter chat lasts about an hour.

It enables you to curate user-generated content: Twitter is the ideal medium for content curation. In fact, it’s essential to curate content if you’d like to keep your fan base active and engaged at all times. Or produce tons of personal content on a daily basis that is mission impossible for most businesses.

According to USNews, 85 percent of followers feel more connected with businesses after following them. And 72 percent of followers are more likely to buy something from a business they follow.