Saudi Total Lubricants Co. acknowledging the importance of social media globally and locally as an effective tool to reach out to a large base of its consumers, created a Facebook page and renewed its website as part of Total’s global plan to strengthen the visibility of its offerings and products as well as understand customers’ expectations by actively listening to their needs in an innovation-oriented manner trough digital marketing.

As the media landscape continues to diversify, consumers have become more selective vis-a-vis advertising, and a renowned way they want to see is through a message which is of interest to them.

Nizar Raydan, managing director, Saudi Total, said the company’s new website (totalsaudi.com) went live on Oct. 23.

He said the new website carries lot of information on Total’s presence in KSA, locations for authorized oil change center and a quick guide to find the right lubricants for some machines.

Besides the new interactive website, SATLUB launched its new Facebook page (facebook.com/TotalKSA) and it has immediately managed to add more than 5,000 fans to an already large base of more than 1.9 million total fans globally.

With the reenergized website and more engaging Facebook, Saudi Total has firmly positioned itself in the digital universe to ensure efficient and practical way to diversify energy supply for a better future.