Adidas and Saudi Professional League’s prolific footballer, Nasser Al-Shemrani, have revealed the next installment of the world’s most iconic football boot, the Predator Lethal Zones.
Following an incredible 2011-2012 season that saw ‘Al-Zilzal’ become top goal scorer with 21 goals as well be named Best Forward and Best Player in the Saudi Professional League, Al-Shemrani has joined world-class players such as Xavi (Spain & FC Barcelona), Van Persie (Netherlands & Arsenal FC), Nasri (France & Manchester City FC) and Nani (Portugal & Manchester United FC), who will all unleash the new Predator Lethal Zones in the UEFA European Football Championship in Poland and Ukraine.
Complete with five deadly zones for controlling the game, the Predator Lethal Zones positions an arsenal of possibilities at a player’s feet.
One zone for high-speed dribbling, another for the perfect first touch, a sweet spot to generate pace while striking at goal, a driver to open up the game with long distance passing and a fifth zone for precision passing.
Following extensive research over the last two years, adidas learnt that modern players are on the ball for a maximum of 90 seconds during a 90-minute match, so every touch counts. To pinpoint areas of the boot most critical for perfect control in those 90 seconds, adidas provided leading professionals with white boots and colored marker pens to highlight and name the part of the boot they controlled and kicked the ball.
The results of this activity helped identify the Predator Lethal Zones.
“For the first time ever Predator wearers including Nasser, will have the complete weapon of control. We have been working with elite and amateur players for a number of years and with Lethal Zones we have taken the Predator to a whole new level,” said Jad Chouman, head of marketing, MENA.
The new Predator Lethal Zones football boot will be available in the adidas own-retail outlets in the Kingdom as well as specialist stores worldwide.
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Adidas unleashes latest weapon



