Al Faleh Sports has signed an agreement with TRAX Consulting for developing the work environment and enhancing the work cycle competency within the company.

Abdullah bin Abdul Aziz Al-Buthi, Al Falesh Sports CEO, said: “Our interest in digital transformation as a crucial way to keep abreast with changes and challenges has resulted in this agreement. It will help us build internal digital platforms that will create two-way communication channels between the management and the employees as well as the most efficient ways to reach the customers.”

He added: “In view of the increase in awareness regarding the role played by sports and fitness in preserving public health, and the importance of practicing it on a regular basis, we decided to sign an agreement with TRAX Consulting, whereby TRAX will develop the latest computer applications, such as the ERP system, for the benefit of our business.”