Executive terminals operator Altanfeethi Company aims to raise its market value to approximately SR4.2 billion ($1.12 billion) by 2030, as part of a new growth phase that includes expanding services, developing infrastructure, and boosting investment in technology and guest experience.
The company’s CEO Gelban bin Mohammed Al-Gelban told Harvard Business Review Arabia in an interview that Altanfeethi has expanded the scope of its business over the past years moving from operating executive terminals to building an integrated travel and hospitality ecosystem, supported by a more diverse and sustainable business model.
The company has launched more than 30 new services and products, including the Bagdrop luggage delivery service, Altanfeethi Chauffeur for luxury transportation spanning more than 230 cities worldwide, alongside Altanfeethi International, premium memberships, digital services, and customized VIP solutions.
The company recorded notable growth in its business indicators: the number of guests increased from about 450,000 in 2021 to more than 1.48 million in 2025, a growth rate exceeding 229 percent while the number of trips served increased from 128,000 to more than 218,000, and the membership base grew by more than 189 percent.
On the operational infrastructure level, Altanfeethi currently manages 27 executive terminals across 26 airports in the Kingdom, after developing more than 12 terminals since 2021 and increasing the capacity of some by up to 100 percent, as part of a push to transform the terminals into fully integrated hospitality destinations.
The company also continued developing its digital ecosystem through an integrated app and smart systems for managing the guest journey, alongside developing the AI-powered Vionair platform, aimed at improving operational efficiency, enhancing the travel experience, and leveraging data to support decision-making.
On the branding front, Altanfeethi’s brand value exceeded SR360 million, placing it among the top 100 Saudi brands, with the company aiming to rank among the top 5 brands in its sector locally and among the top 50 globally.
The company is backing its future with investments exceeding SR1.17 billion for development projects through 2030, covering infrastructure, services, and technical and digital systems, alongside preparations to transition into a publicly listed joint-stock company on the Saudi capital market.
Overall, this reflects Altanfeethi’s expansion from a traditional operational scope to a more diversified business model, benefiting from the growth in the Kingdom’s aviation and tourism sectors, with ambitions to strengthen the presence of a Saudi brand in the travel and hospitality sector both locally and internationally.
