The casual dining chain Applebee’s has launched an ‘Under 550 calories’ menu, which introduces a selection of steak, chicken and shrimp options. Any plate that one chooses is less than 550 calories.

“When eating at this restaurant, you need not worry about calories. We understand that people still want to dine out but are concerned about calories intake and therefore Applebee’s has introduced this unique combination to satisfy the appetite and not worry about high calories,” said Kamran Khan, director of marketing at Tarfeeh.

Applebee's started its operations in Saudi Arabia in 2003. Today, it is one of the largest casual dining chains in the country with 15 restaurants in all major cities.

Applebee’s claims it is also the world’s largest casual dining chain with more than 2,000 restaurants globally. “Applebee’s brand perfectly defines the true meaning of a family restaurant with relaxed atmosphere. Food, service, strict hygiene standards and ambiance are major pillars of Applebee’s success.”

Tarfeeh (Arabian Entertainment Co. Ltd.) owns the franchise rights in Kingdom and is aggressively expanding the brand. What separates the brand is not only its food variety but also the quality and service standards. Strict hygiene standards are followed both in the dining and kitchen areas with periodical inspections from Applebee’s domestic as well as international teams. In case of any guest complaint, it is answered within the same working day with prompt solution.

“Applebee’s has a dedicated website only for guest feedback where you can provide feedback for each and every aspect of your visit to the restaurant,” said Ahmed Marashde, CEO, Arabian Entertainment Co. Ltd.

Kids never regret visiting Applebee’s as there are lots of varieties for them as well. The brand has also launched home delivery in selected restaurants in Riyadh, Jeddah and the Eastern Province.