Bupa Arabia has launched its new Maternity and Maternity Plus insurance plan.

This is stated to have made it the first health insurance provider in the Kingdom to offer dedicated health care to pregnant women.

The new program is said to be in line with the company’s commitment to provide the most innovative plans in health care for its members and provide a healthier life for the female community.

The only difference between Maternity and Maternity Plus is that the latter even covers previous cases and chronic diseases during and post pregnancy.

Alshereef Hamideddin, director of individual and family sales at Bupa Arabia, stated: “The launching of first Maternity and Maternity Plus program in Saudi Arabia comes in line with our efforts to provide the most pioneering health insurance coverage across all segments."

He added: "This is meant to ensure that we are close to all our female members and community presenting different state-of-the-art schemes that are especially designed to meet every need in that segment and be near them to fulfill our promise of being with them for better health."

The introduction of the new insurance plan is in the context that over 150,000 women pay in cash for deliveries at private hospitals in the Kingdom.

Walaa Nahas, individual and family business development senior manager at Bupa Arabia, stated: “The Maternity and Maternity Plus program serves pregnant women and helps them to lead a healthy and happy life by covering pregnancy and childbirth as soon as the member joins the program, in addition to covering inpatients and outpatients’ surgeries, medical consultation, medications, chemotherapy and radiology, laboratory tests, radiography and vaccinations alongside many other benefits under three categories — gold, silver and bronze.”

Bupa Arabia also recently launched the Individual Healthcare program for single Saudis of both genders, catering to a vast number of women who are unmarried, divorced or widowed, to be near them for better health.