Flower power is making a bold statement as Giordano launches its new summer collection in the Middle East. The exclusive and limited edition women’s wear collection embraces one of the season’s dominating fashion trends — floral prints, while staying true to the brand’s casual and essential style philosophy.

“Giordano is in full bloom this season with the launch of our summer 2014 collection. The timeless and classic beauty of Secret Garden is the collection’s motif providing a feminine and eclectic design in a smart casual style,” said Ishwar Chugani, MD of Giordano Middle East FZE and executive director of Giordano International.

Available in select Giordano stores in Saudi Arabia, the strikingly feminine collection range of floral printed t-shirts are made with different fabrics and in different shapes; from soft jersey cotton to light materials as chiffon, the t-shirts silhouettes are mixture of relaxed lines and loose fit proportions such as the kimono shaped tops.

The daisy print tops can be paired with solid color skinny denims and pants for complete look. Also part of the collection is the sleeveless stretched jersey dress — available in melon and creme shades — with waist tie-up detailing. The color palette ranges from subtle colors like sand and white pearl, to turquoise, mint green and melon.

In addition to the Giordano summer collection, Fresh colors white, natural, black pastel yellow and bright shades of pink and red dominate the women’s linen range. From shirts, cotton tops, drape women’s blouses, drawstring trousers and long dress shirt, the Saudi Arabia fashion set will have plenty of choices to mix and match for playful summer look.