Hellofood, an online food ordering service worldwide, secured more than $ 20 million funding from a group of investors, among them Phenomen Ventures and AB Kinnevik.

The company focuses especially on emerging markets, operates together with its affiliated brand Foodpanda already in 27 countries on four continents and reaches about three billion people worldwide.

Hellofood was set up in Saudi Arabia last month and Hellofood customers can now order their food from more than 200 restaurants at saudi.hellofood.com everyday.

In the last months, Hellofood and Foodpanda expanded into 15 new countries and launched a mobile application for iOS and Android, which is already the leading food delivery application in most countries. 

Hellofood cooperates with more than 15,000 restaurants and is already the market leader in the majority of the countries it operates in.

Foodpanda recently also took over the competitor Ételvitel KFT in Hungary.

Ralf Wenzel, global managing director, said: “Winning the trust from these well-known and experienced investors is a great achievement for such a young company and emphasizes the position of Hellofood as the most global food delivery service.”

Wenzel said: “With the new capital we will make another huge step forward to further accelerated growth and optimized customer service. It’s our goal that hellofood comes into everyone’s mind, when thinking about ordering food.”

Hellofood together with its affiliated brand Foodpanda is the leading group of online food ordering platforms and is active in 27 countries.

It helps restaurants to increase their sales through online and mobile platforms, and provides them with constantly evolving technology and analytics.

For consumers, Hellofood offers the online marketplace with the widest gastronomic range in Saudi Arabia.