Joyalukkas, a global jewelry retail chain, has announced Joyalukkas Golden Carnival to coincide with the peak summer shopping period in the UAE.

Shoppers will get a chance to win prizes at any of the Joyalukkas jewelry showrooms across the UAE. This mega winning initiative is considered to be one of the biggest on offer during the summer months.

“Our business is to cater to desires and aspirations of jewelry lovers and with the addition of mega winnings of 12 BMW 3 series cars and 2 kg gold, we now hope to also make their dreams come true. For this summer, we have planned exquisite collections, best prices and dream winnings so that shoppers during this peak buying period get the best for their money,” said Joy Alukkas, chairman and MD, Joyalukkas Group.

The Joyalukkas carnival continues up to Aug. 9 and, in addition to the dream winnings of 12 BMW cars and 2 kg gold, customers are also being offered the zero deduction scheme during the campaign period.

Customers can exchange their old jewelry with a zero deduction in rate or weight against purchase of new jewelry. Joyalukkas has also introduced a host of new summer collections and designs in gold, diamond, polki, pearl and precious stones to meet the demand and expectation of the summer shoppers.

“Joyalukkas Golden Carnival will be one of the biggest winnings this summer to excite the summer shoppers. Our objective is to make this summer special for every shopper at Joyalukkas,” said John Paul Joy Alukkas, executive director of Joyalukkas group.

Joyalukkas Golden Carnival is one of the biggest promotional initiatives launched by the ‘Superbrand’ for jewelry shoppers. The initiative will be simultaneously launched across all Joyalukkas showrooms in the Middle East and India.