London’s Hilton Hotel on Park Lane to become the centre for summer Arab business and entertainment events in the capital each year.

London-based Medium Enterprises, a PR and promotions company, which in the recent years has specialized in staging Arab events in London ranging from the Gulf Luxury Fair, Arabian Fashion World and this year the Night of the Stars Arab entertainment show, has announced it will be once again be staging the Gulf Luxury Show (renamed from Gulf Luxury Fair) in August 2015 at the London Hilton on Park Lane.

Medium Enterprises aims to make the hotel the center for Arab events in the capital each summer starting on Aug. 12-14 this year with the biggest entertainment show London has ever seen for Arab visitors titled Night of the Stars.

James Black, chairman of Medium Enterprises, who has over 28 years experience in Arab PR and event production, says: “Arabs visiting London each summer play a very vital part in London’s economy but in return the city offers very little in the form of special entertainment for Arab visitors.

This year in August we are staging Night of the Stars, which will be an international show full of award-winning acts ranging from illusionists, dancers, acrobats, musicians and singers in a two-hour spectacular proceeded by a mezze dinner, with an added attraction of a luxury shopping bazaar at the venue.”

Black added: “The economic climate is now right again to bring back our luxury trade fair the Gulf Luxury Show.”

The event was held for two years in 2008 and 2009 at London’s InterContinental Hotel when around 100 leading luxury brands from all over the world (including many companies from the Middle East) took part and over 6,000 Arabs visited the fair.

The Gulf Luxury Show is designed exclusively for Arab visitors to London.