In a step that reinforces its market leadership and acceptance, Milupa Apta-Junior — a global leading producer of medically and scientifically supported infant/toddler formula, was voted product of the year in the Infant nutrition category in the GCC.

The recognition emphasizes the brand’s growing eminence and the customer’s endorsement of its world-class formula.

Milupa Apta-Junior was among the top brands from across the GCC which was recognized at the Product of the Year — Gulf 2013 awards ceremony in Dubai.

The prestigious Product of the Year Label, renowned worldwide across 36 countries, is an independent and prestigious award that recognizes excellence in quality and innovation in the consumer goods sector and is the only one of its kind that is voted 100 percent by consumers themselves.

The Product of the Year — GCC award further emphasizes the breakthrough innovation in infant nutrition by Milupa Apta-Junior, which has been leading the way across the world in specialized formula milks for over 80 years.

Milupa provides the nutrients a baby/toddler needs for its development and growth.

Hani Alaita, senior brand manager with Nutricia Middle East and Africa — the manufacturers of Milupa, said: “With the Product of the Year award, we have been endorsed by the Gulf Mums, which is the validation of our 80 years of extensive research in the science of breast milk and its specific immune properties. Our major breakthrough was the Eazypack, a world-class innovation launched last year developed for mother’s convenience and to make motherhood just a little bit ‘Easier’. This award emphasizes that we are on the right path.”

The Product of the Year Gulf 2013 award serves as a shortcut for shoppers in the supermarket as an approved and trusted sign of quality.

For manufacturers of the winning products, the award is a powerful marketing message proven to increase product trial, awareness, distribution and sales.