Following the successful marketing plans for the 9th edition of the Luxury Motor Show (EXCS), which will be held in Riyadh in October, Arabian Petroleum Supply Company (APSCO), the producer and marketer of Mobil oils, renewed its sponsorship for this prominent show.

Khalid Al-Tayeb, director general of lubricants and specialties, signed the sponsorship contract between APSCO and Specialized Systems for Exhibitions and Conferences, the organizing company of the new edition of EXCS.

Al-Tayeb stressed the importance of participation in this specialized show, which exhibits the most luxurious cars, particularly super sports cars like Bentley, Porsche and other high-level famous models that use Mobil 1 oils, and said: "We have found that our sponsorship of EXCS constitutes an important step to showcase our products and services in this highly sophisticated motor show, which has proved throughout its previous sessions to be very successful and influential."

He added: "EXCS Luxury Motor Show session for this year is consistent with the launch of a new product from Mobil oils, which will represent an added value to all cars using Mobil 1 oil."

Meanwhile, Abdullah Al-Shamasi, CEO of the show organizing company, expressed his appreciation for APSCO's renewal of the sponsorship contract for the 9th edition of the Luxury Motor Show.

"The sponsorship of such a large national company forms an important incentive for developing specialized exhibitions such as the Luxury Motor Show. As the organizing company, we are very proud of this sponsorship. No doubt, we would have a vital role in the enhancement of the show and raising of level of demand," he added.