Etihad Etisalat (Mobily) has launched Rosom learning service in collaboration with Semanoor, an e-learning and training company.

John Saad, chief consumer officer of Mobily, and Emad bin Fahd Al-Dughaither, CEO of Semanoor, inked the partnership deal.

This service, described as the first electronic educational and innovative service of its kind in the region, is considered as a platform for producing electronic stories that develop the principle of logical thinking and a creative tool that enables students to formulate simplified electronic stories without the requirement of software or programming knowledge.

Through this service, students can convert drawings into moving scenes with the help of a library consisting of more than 300 personalities and more than 8,000 moves, and then he can convert his production into a video that can be saved or shared through social networking sites.

The service is coinciding with the signing of a partnership agreement to provide an exclusive educational service in collaboration with the Semanoor Saudi Arabia, which works on the development of e-learning techniques and their application in the Kingdom.

Saad said: "We would like to thank Semanoor company for its fruitful partnership with us, and we are keen to launch a number of exclusive learning services to our subscribers in cooperation with Semanoor company, through packages, products and services for the electronic and distinguished curriculum that serve public and regular education students. Moreover, the educational curriculum will be provided in the form of smart books easy to handle through the well-known electronic stores and smart devices."

Al-Dughaither said this partnership will enable a creative educational platform for the Kingdom’s students and provide them with intelligent and interactive books, in addition to creating animated cartoons on the web. This service will develop the skills of creative students in the field of stories and novels, as well as educational stories.